Atul Vaid

  • Gurgaon Haryana
  • +91 9999102426
Atul Vaid

Strategy and Planning Expert

Work History

Work History
Dec 2007 - Present

Managing Consultant, Accenture Strategy - Growth Strategy, Customer Acquisition, Customer Experience

Principal/Senior Manager in Accenture's global management consulting organization working with clients in the USA, UK, Japan; multiple roles - practice establishment, practice lead, engagement delivery, program management; growth strategy, market analysis, business planning, customer strategy, customer experience Roles: > Customer Strategy Lead > International Market Expansion Strategy Offering > Global Program Manager - Business Services > Program Manager - Innovation Initiative (building advanced management assets and thought leadership for Accenture Management Consulting across 16 industries and functional areas): > Communications & High Tech lead, with responsibility to start practice, deliver engagements and support CHT teams in APAC. Examples of engagements and thought leadership > Market entry and Partner Assessment for a large US public services organization embarking on a global strategy > Multi-country market examination and Partner shortlisting for a Japanese manufacturer of industrial packaging material > New business assessment and launch for a US wireless major (Premium Tech Services/Digital Home Services) > Examination of Indian wireless equipment market for a Japanese manufacturer > Strategic Profile of Indian Hospitality Market for a Global Lodging Major > Global segmentation model across 6 continents and 12 segments for use in trans-border engagements
Apr 2005 - Nov 2007

Director, Branding & Communications

Trianz Inc
Developing and setting up global marketing function; building new consulting brand; running brand-building and marketing activities globally. Established marketing organization, developed systems and procedures. Built capabilities from scratch for: - Brand identity guidelines - Two generations of corporate and operational collateral - print and online - for management consulting, product engineering services, enterprise applications development services. - Design, development, launch and maintenence of websites - corporate and intranet - Tradeshow/Event support operations - Public Relations (PR) - Internal communications Other role: Director - Research & Consulting Anchored strategic consulting assignments, with a focus on India: - Market Entry: from strategy to partner search conclusion - Business Research : Industry Profiling and Opportunity Assessment - Country and Sector Due Diligence - Corporate Strategy & Business Planning - Market Research - Voice of Customer/Consumer, Voice of Trade
Oct 2003 - Mar 2005

Business Leader

Claritus Consulting
Conceived and developed prototype of Digital Skills Assessment and Recruiting engine for entry-level customer service positions in the BPO industry (project shelved after venture funding search) Undertook several market entry engagements in Education (tertiary education) and Real Estate Marketing
Apr 2002 - Sep 2003

Assistant Vice President, Strategic Initiatives

GE Capital International Services
Heading Strategic Initiatives in new models for recruiting and training for BPO sector. Worked with Finance and Recruiting teams to establish new-concept non-traditional recruitment and training channels. -Structured operating model that met internal criteria and external realities -Identified, structured and implemented channel partnerships with corporate bodies and educational institutions -Developed and maintained relationships with key decision-makers in State Government administrations across India - Worked through legal and branding arrangements to sign a number of agreements - Managed cross-functional team; independently implemented initiatives; operationalized new hiring/training models -Defined, built and standardized managed internal and external operating processes -Led development of required curriculum, field tested and finalized Results -Final proof of concept pre-hire training model delivered 10X level of results compared to existing model (40% hiring level compared to 4%) -On finalization of model, handed over entire system to recruiting (HR) after proof of concept


1988 - 1990


Narsee Monjee Institute of Management Studies
Jun 1984 - Jun 1988


Walchand Institute of Technology



Business Transformation

Business Strategy

Management Consulting