- Paris Area, France, FR
A good communication strategy is possible after a good understanding of your market, your audience, your targets....
Then it has to be tailored to the objectives you'll set.
There are so many ways to communicate and more today...it doesn't mean a communication plan needs to embed all ways but it's always good to have the choice.
During my career I've had the chance to handle different positions around this wide domain : from below the line communication to above the line (events, websites, contests organization, co-branding, direct marketing, promotion on POS supports, web and print advertising, PR, social...).
Another intersting aspect of my experience is internal communication : it's very interesting and different from marketing communication. The audience has specific expectations. It's even more interesting when it's about communication in a specific context (such as transformation in the organization, important business news impacting the company...).
I'm glad the area of communication or marketing communication is still evolving so that I'm getting more and more expertise and another important thing : difficult to get bored!
PR and Communication coordinator for the European video games publisher Goa. Goa was,the Gaming Unit of the Orange Group Content Division.
Communication coordinator , Communication department
Wanadoo Discoveries : First Pan-European event (France, Spain, Netherlands and UK)
Management of the creation of the specific website through a web agency (design, content, translation...)
Following up the legal aspects
In charge of the winners’ hotline by mail (more than 10 000 gifts won)
Involvement in different projects and events (coordination of the events with the partners) :
Definition of the contest and management of the websites dedicated to the operation via a web agency
In charge of the winners’ hotline by mail (more than 15 000 gifts won)
Management of the creation of the official website through a web agency and following up the updates
POS Design coordinator - Communication department
Regional media campaign and promotion coordinator - Communication department
Erasmus in the UK