Athikom Vajchalapong

Summary

Highlights of my background include:

·Several years of experience at Unilever Thai Trading Limited, one of the largest consumer packaged goods companies in the world.

·Good understanding of retail, with professional work experiences at two departments: Customer Development and Category Management Team.

·Business academic background with a double major at Assumption University, one of the best international business programs in Thailand.

·Initiative, strong interpersonal skills, and team-oriented attitude.

·Strong passion to learn and high commitment for success.

·Marketing concentration at Katz, Dean’s List Honor with 3.85 GPA.

Work History

Work History
Jul 2004 - Jul 2006

Customer Executive

Unilever Thai Trading Limited

·Analyzed and monitored sales performance for the local supermarket chains and strategic wholesalers in Bangkok. Devised strategy to expand sales including streamlining operations along with introducing tailor-made promotion activities, cross merchandising, and cross promotion to create complementary usage as well as drive the total category in stores. Resulted in exceeding sales target by 33% in 2005 and expanding sales from 13 million baht in 2004, to 20 million in 2005.

·Supervised Product Consultants (PC) to ensure product visibility and smooth operations at store level.

·Introduced category signage and space management in strategic accounts to maximize space allocation to each brand as well as to create product visibility and to promote traffic at the store.

·Developed EDI Order system for strategic local supermarkets to enhance the accuracy of the ordering process.

·Recommended strategy and presented Business review quarterly to strategic customers. Introduced new opportunities and promoted new products with full-integrated plan.

Feb 2003 - Jun 2004

Category Traffic

Unilever Thai Trading Limited

·Initiated Trade marketing activities, conducted post-promotion analysis and presented recommendations.

·Ensured the smoothness and full awareness of trade marketing operation activities; resulted in successful support for new product launch and promotion theme.

·Coordinated with supply chain, marketing and sales departments to ensure the best service to traders.

·Communicated weekly with demand plan team and sales to ensure optimal stock level for trade.

·Visited strategic customers quarterly. Presented trade marketing plan and conducted market report by channel.

·Responsible brands: Lipton, Knorr, Skippy, Mazola, and Bestfoods.

Education

Education
Jul 2007 - Present

MBA

http://www.business.pitt.edu/

- First year MBA student, concentration: Marketing and Strategy

- Joseph M. Katz Graduate School of Business Dean’s list for the Fall Term of 2007. (GPA 3.85)

-Participated in Google Online Marketing Challenge 2008.

- Recommended Marketing Strategy for UPMC Cardiovascular Executive Health Program 

Skills

Skills

Spectra

Spectra Suite of Applications, is an integrated marketing and sales web-based software platform that provides the flexibility that today's consumer insights demand. Spectra’s applications bring together Nielsen’s segmentation expertise, channel database and data integration to deliver solutions that increase consumer and retailer knowledge and drive marketing ROI.

NITRO

End-user application for selecting ACNielsen data such as Category management templates, Fact-based selling, Promotion evaluation / promotion modeling  

SPSS

Microsoft Office Suite