Aswin M. Sahadevan

  • London, United Kingdom
Aswin M. Sahadevan

Digital Media Professional specialising in Sport


I have over 8 years of experience, largely in digital and sports. My experience rests on my strong technical backbone, complemented with my experiences in intense startup environments. I am a Football Industries MBA candidate from the University of Liverpool.

Being a versatile and creative professional who is passionate about sports, music and travel; I am interested in working in an intense and innovative environment that will allow me to exercise my creative freedom. I have been involved in creating strategies and processes that enhance client services and improve delivery. Along with my robust management and leadership skills, I have the ability to motivate my co-workers and maximize levels of productivity.

Work History

Work History
Apr 2015 - Present


Seven League

Researcher at (6 months) Took up this role as an internship/work experience role to work with a set of game changing professionals servicing top clients in the industry. My tasks included(but was not limited to):
-Detailed analysis of digital platforms of clubs, rights holders and brands
-Analysis was mostly conducted using analytics tools such as Google Analytics, Facebook analytics, Twitter analytics, Youtube analytics and occasionally 3rd party analytics tools for other social platforms
-The analysis conducted by me was included into presentations/ case studies and/or reports for clients like UEFA, Ascot Racing, British Athletics etc.
-Also provided recommendations for improvement on digital platforms
-Some of the most gratifying(and fun) tasks have been finding information/data that is typically hard to find

Aug 2014 - Aug 2014

Arsenal Fan Ambassador


Arsenal Fan Ambassador, Freelance Project) at Interactive Avenues (1 month) Interactive Avenues hired me as one of two Arsenal Fan Ambassadors in India to promote the coming together of Puma and Arsenal for the Arsenal kit launch in Bangalore, India.
As part of the job I engaged with fellow Arsenal fans to create a buzz online around the Puma kit launch in India where Arsenal legend Freddie Ljungberg featured as the chief guest along with football pundit Paul Masefield and the Puma India

Jun 2014 - Jul 2014

Fan Ambassador

FIFA World Cup

Fan Ambassador, Freelance Project) at Foxxymoron (2 months) Foxxymoron reached out to me after short listing the top 15 people in India who are football influencers on social networks in India.
I was part of a team of 6 fan ambassadors across India for Castrol. Our duties included:
-Engaging people on social networks with content related to the FIFA World Cup
-Running contests on behalf of Castrol and picking the winners
-As part of the campaign, I was also featured as one of the fan guests on an online show(Cling on to Football) featuring some of the most recognisable faces in football, in India

Feb 2014 - Jun 2014

Senior Project Manager

CAB (Nike account)

Senior Project Manager-Nike Winner Stays at CAB (5 months)
CAB helped Nike execute it's on-ground activation in India for the global #RiskEverything/Winner Stays campaign.
-Nike conducted a tournament simultaneously in 20 markets for young footballers. I championed the on-ground activation involved end-to-end project management starting from client servicing to ensuring that every minute detail of the project was executed.
Project details: 196 teams, 1536

Sep 2012 - Feb 2014

Head, Marketing

Hike Ezee

Head, Marketing at (1 year 6 months) With a very enthusiastic team from CEO downwards, the sprouting of ideas, developing and implementing them was a thrilling experience.
I was a part of Hike Ezee much before its launch; from the days when we did not have an office and worked remotely to setting up a fully fledged office my roles and responsibilities

Mar 2010 - Sep 2012

Senior Manager, Broadcast & Internet


Senior Manager, Broadcast & Internet Analysis at (2 years 7 months)
-Redesigned the Broadcast process based on technical knowledge.
-Successfully managed transition to a larger new facility without interruption.-Internet Analysis; new department that was to be managed by me.
- In-house consultant for Online issues from time to time.
(5 recommendations available upon request)

Sep 2009 - Mar 2010



Online Manager at REPUCOM (7 months) Setup the Online process at the Bangalore office.
-Interviewed, recruited and trained the core Online team.
- Assisted in documenting the process.
-Maintained Linux servers at the Bangalore office.

Nov 2007 - May 2008

Content Developer

On Mobile

Content Developer at On Mobile (7 months) Generated LIVE updates in English(voice & SMS) for English Premier League games.

(1 recommendation available upon request)


2014 - 2015

Football Industries M.B.A

University of Liverpool

The Football Industries MBA, run in partnership with the English FA, focuses on the professionalism, business and marketing of football delivering high-calibre executives into the global football industry. Key modules and assignments completed:

- Managing Financial Resources
- Managing the Environment
- Change and Innovation
- The Organisation in the Strategic Context
- International Football Industry
- Football and the Law
- Football and Finance
- Becoming a Football Executive
- Sports Marketing
- Sports Operations Management (in association with UEFA)


Bachelor of Engineering

Visvesvaraya Technological University