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Summary

  • The first and only AP employee who won Baxter Global's Marketer of the Year in Baxter's 75- year history due to successful marketing campaign and more than 50% annual sales growth for three years
  • Graduated from Georgetown MBA, McDonough School of Business in 2005, with marketing and finance concentration 

Work experience

Aug 2008Present

Marketing Manager

Baxter Incorporated

AWARDS and RECOGNITION

 2008 Global Baxter Marketer of the Year awarded by Baxter Incorporate in Barcelona, April 18, 2008: Recognized as the first Asian-Pacific employee to win in Baxter

PROFESSIONAL EXPERIENCE

  • Achieved $11.3 M as annual sales in 2009, which is 85% annual growth over 2008.
  • Acheived 86% increase in gross profit in 2009 by product mix management.
  • Achieved $6.2 M as annual sales in 2008, which posted 15% increase over 2007 sales.
  • Manage Biosurgery Marketing Team, which consists of 3 marketing product managers
  • Set up collateral which amounts to $1 M.
  • Implemented a project to collect AR, which amounts to $2 M in 2009.
  • Maximize gross margin and net profit thru product mix, inventory control, distributor control and pricing strategy.
  • Implemented pre-marketing program of new surgical product launched in January 2009.
  • Lead Biosurgery Marketing Team to create 2010 marketing plans
  • Educate marketing planning to not only Biosurgery but also the other marketing team as instructor. 
Nov 2005Jul 2008

Product Manager

Baxter Incorporated

AWARDS and RECOGNITION

  • Best Marketing Strategist of the Year 2007 recognized by Baxter Asia Pacific in Hong Kong, February 23, 2008
  • Marketer of the Year 2007 awarded by Baxter Korea, December 17, 2007
  • Best 1st half Contributor 2007 in Asia Pacific recognized by Baxter Asia Pacific in Hong Kong, August 3, 2007
  • Best Positioning 2007 in Asia Pacific Marketing Competition awarded by Baxter Asia Pacific, May 2007

PROFESSIONAL EXPERIENCE

  •  Achieved $5.4 M sales in 2007, which posted 56% increase over 2006.
  •  Achieved $3.6 M sales in 2006, which posted 56% increase over 2005.
  •  Responsible for marketing, supply chain management of surgical products.
  •  Implemented feasibility tests on new products
Oct 2001Apr 2003

Assistant Manager/ Sales

  • Controlled directly sales on various products and customer promotions in the core territory of Seoul National University Hospital.
Mar 2001Sep 2001

Marketing Assistant/Marketing

  • Implemented Korean erectile dysfunction market research and launch meetings of Celebrex
Jun 1999Feb 2001

Sales Representative/ Sales

AWARDS and RECOGNITION 

Top Medical Representative recognized by Pfizer Korea in 1999

PROFESSIONAL EXPERIENCE

  • Received "Top Medical Representative" awards for vital contributions to Viagra's publicity and establishment through scientific detail
  • Orchestrated 45 Viagra symposiums and 20 presentations to key cardiologists and urologists
  • Attained 112% of annual individual sales budget, including $83,000 in sales of Celebrex; $250,000 in sales of Viagra and $70,000 in sales of Cardura as of December, 2000

Education

Aug 2003May 2005

Master of Business Administration

  • Studied with focus on marketing and financial analysis