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Aspurce Ozcan

Digital Marketing Manager / Branding Specialist

Work experience

Feb 2011Present

Marketing Manager

IK Retail Group
Marketing Manager Supervised marketing and content-creation for G-Star Raw, Kiko, Piazza Sempione, Billionaire Italian Couture, Andrew's Ties, Freddy Italy, DNA 2050 and Emporium DNA stores as well as Sette Osteria restaurants Assisted and facilitated client companies with entry and/or expansion in the U.S. consumer retail marketplace Attended New York fashion week and provided seasonal trend guidance to buyers Initiated editorial content/story ideas at the beginning and throughout the season that are both commercially and editorially viable, multi-layered and in keeping with the brands
Nov 2008Feb 2011

Consultant, Retail

Kiler Holding
Consultant, Retail Leasing and Communication(Istanbul Sapphire Project) Developed an annual integrated business/marketing plan for the brands within the context of agreed strategies that maximize growth, long term productivity and lifecycle of brands. Conducted the research for consumer markets, monitored market trends and identified potential areas in which to invest, basedupon consumer needs and spending habits. Determined the demand for products and services offered by the company and its competitors Managed the proposal writing for overseas accounts, shareholders and brand representatives Carried out the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, trunk shows, copywriters, media buyers and printers. Supervised the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines Worked in joint projects with Vittorio Moltedo(Bottega Veneta), Corto Moltedo, Jones Lang Lasalle, Pretty Ballerinas, Jaime Mascaro Spain
Jan 2004Apr 2007

Account Executive

Hill & Knowlton Istanbul
Account Executive Acted as a client-facing lead on F&B accounts. Executed strategic communications campaigns including proactive media relations, digital & social content projects, events and award programs and more for brands and institutions, including P&G, Unilever, Pernod Ricard as well as attending new business presentations. Assisted in the development of campaign strategy, press materials, pitches, client messaging and thought leadership programs. Hired and collaborated with professional convention planners and caterers for events Prepared daily media monitoring reports and monthly blog reports on issues of relevance to clients Organized and administered courses on blogging to educate the clients on the emerging power of internet media and the important issues discussed in the blogosphere Maintained and updated the client websites Developedand maintained good working relations with the media-local, national, and international newspapers, magazines, radio and television networks SKILLS Fluent in oral and written English, Turkish and Greek Proficient in Adobe Illustrator, Adobe Photoshop CS SEO, SEM, Google Ads, Email Marketing Channels, Web Design, Social Media, E- Commerce




University of Indianapolis


Istanbul State University