Senior Business Analyst
Developed, centralized, and organized all data-gathering processes and created key performance indicators that helped move the company forward in an increasing competitive landscape. New strategies increased profits by 15%.
- Provided business intelligence to upper management and all departments
- Provided analysis of the company's data and web analytics for operational and strategic planning
- Provided Key Performance Indicators for qualitative and quantitative analysis and planning
Initiated the automation of data mining into routine reports for tactical and strategic planning.
- Created new processes for obtaining and evaluating data into readable reports used by the entire company
- Initiated the creation of an online ticket request system for specific data reporting
Trained entire staff on the use of Omniture empowering employees to generate their own reports freeing up resources in the Business Intelligence Department.