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Summary

I have an experience of over 8  years in Public Relations & Corporate Communications. I am passionate developing new big ideas for the company that helps them connect to their customers in New Age of Communications. 

Work History

2016Present

Operations -Content Strategy

UC News- Alibaba

UC News is a unique content aggregation platform that showcases news that is more appealing to you using Big Data technology.

Developing Content Strategy for across categories such as Sports, Entertainment, Lifestyle, Society & technology. 

Maintaining Content Calendar for the UC news app and sharing across news team 

Creating  special Content requirement along with various brands 

Developing content strategies as an extension of PR & Branding

Handling celebrities and interviews  transcription for the Special Editions 

2013Present

Senior Manager- Public Relations & Corporate Communications

One Digital Entertainment / Desiredwings.com/ ZengaTV
  • Establishing and maintaining cordial media relations
  • Responsible for handling all social and digital media interaction
  • Handling media queries on a regular basis from newspapers, wire agencies, magazines, TV channels and Organizing Press Conferences/Meets
  • Fixing up interactions for the spokesperson/s with media via face to face interactions, telephone, e-mail, etc on pre-decided talk points at regular intervals
  • Media planning and budgeting
  • Identifying platforms for participation to promote / showcase projects for e. g. exhibitions, sponsorships, etc
  • Negotiating and getting the best deals for the company with external agencies, vendors, publications, news agencies
  • Handling sponsorships and participation in Industry forums, awards and events
  • Developing collaterals and communication materials
  • Formulating and issuing press releases for newsworthy articles
  • Content creation for corporate literatures like brochures, handbooks, backgrounders, project briefs, leaflets, etc.
  • Preparation of project specific presentations
  • Crisis Communication – Identify crisis scenarios on a proactive basis and maintain preparedness accordingly.
  • Creative editorial services including speech writing, letter writing, company profile, spokespersons' profile, project backgrounders, etc

Accomplishments:

  • Successfully handled and executed India’s first Digital show with Jack & Jones “Hitched”
  • Successfully handled India’s first Digital Talent Hunt show with Freemantle Media
  • Successfully Launched crowdfunding platform Desiredwings.com
  • Launched crowdfunding campaign of Yuvraj Singh YouWECan on Desiredwings.com

 

20122013

Assistant Manager-Public Relations & Corporate Communications

Blossom Kochhar Beauty Products Pvt. Ltd.

  • Proactively developing media outreach strategies
  • Creating and implementing product or service announcements
  • Supervises the research, development and implementation of a Communication strategy,
  • Standards and practices organisational-wide that elicit, as well as promote the ethos of the organisation.
  • Coordinating with PR agency
  • Designing Company Website
  • Working on Newsletter
  • Manages relations, and builds relationships with key industry media.
  • Takes the charge in Emergency Crisis Management communication.LAN
20092012

Account Executive

Adfactors PR Pvt. Ltd.

Leading public relations firm Account Executive with IT & Professional Practice Clients worked on Spice Mobility Press Conference, Zinnov, Medfort Hospitals & Zenga TV. Fostered strong relationships with journalists from different fields(Business, Healthcare, IT, Telecom, Logistics).The first point of contact for the clients fostered a strong relationship Developed strategic PR programmes Fortis Hospital & Medfort Hospital Identified and developed potential story ideas for media interest.Carried out routine PR activities, like media database maintenance and preparing monthly reports of a client's coverage.  Drafting press releases and authored articles for the renowned industrialist

Account Executive with IPO & Transaction Group

Clients worked on Coal India Limited, MOIL, Rural Electrification Corporation, Punjab & Sind Back, Power Finance Corporation, Power Grid, PTC Financial Services,, MOIL.

  • Content Development which includes writing white paper stories, preparing FAQ’s for clients mainly based on financial matters to enhance their media presence
  • Conducted research for clients to understand their communication needs and identified key messages for the dissemination to the target stakeholders.
  • Acting as an IPO advisory to the client and guiding them since the filling of DRHP to listing on NSE/BSE.
  • Co-ordinating with BRLMs, legal teams and other teams associated with the IPO
  • Extracting news stories and features ideas from the Draft Red Herring Prospectuses (DRHP) & promoting to the media the financial strength of that company
  • Writing press releases & questionnaires for business as usual announcements.
  • Client Servicing which includes developing client proposals, implementing PR activities and plans; preparing regular client reports and attending client meetings, providing media training; Monitoring the media for opportunities for clients & collating, analysing and evaluating media coverage
  • Event management, including IPO Road-shows, press conferences & promotional events

Associate Account Executive

Healthcare Practice

Associate Account Executive with Worked on Fortis Healthcare and Dr. Lal Path Labs Content Development which includes writing press release and media advisories. Conducting research for clients to understand their communication needs and identified key messages messages for the dissemination to the target stakeholders. Aggressively Media Pitching and generating story ideas for the KOL's and corporate.

20082009

Management Trainee

Clea Public Relations
Management Trainee Verticals worked on Lifestyle PR, PD Hinduja Hospital ss Content Development which includes writing white paper stories, preparing FAQ's for media Prepare PR plans Writing press releases & questionnaires for business as usual announcements. Monitoring the media for opportunities & collating, analysing and evaluating media coverage