Leading public relations firm Account Executive with IT & Professional Practice Clients worked on Spice Mobility Press Conference, Zinnov, Medfort Hospitals & Zenga TV. Fostered strong relationships with journalists from different fields(Business, Healthcare, IT, Telecom, Logistics).The first point of contact for the clients fostered a strong relationship Developed strategic PR programmes Fortis Hospital & Medfort Hospital Identified and developed potential story ideas for media interest.Carried out routine PR activities, like media database maintenance and preparing monthly reports of a client's coverage. Drafting press releases and authored articles for the renowned industrialist
Account Executive with IPO & Transaction Group
Clients worked on Coal India Limited, MOIL, Rural Electrification Corporation, Punjab & Sind Back, Power Finance Corporation, Power Grid, PTC Financial Services,, MOIL.
- Content Development which includes writing white paper stories, preparing FAQ’s for clients mainly based on financial matters to enhance their media presence
- Conducted research for clients to understand their communication needs and identified key messages for the dissemination to the target stakeholders.
- Acting as an IPO advisory to the client and guiding them since the filling of DRHP to listing on NSE/BSE.
- Co-ordinating with BRLMs, legal teams and other teams associated with the IPO
- Extracting news stories and features ideas from the Draft Red Herring Prospectuses (DRHP) & promoting to the media the financial strength of that company
- Writing press releases & questionnaires for business as usual announcements.
- Client Servicing which includes developing client proposals, implementing PR activities and plans; preparing regular client reports and attending client meetings, providing media training; Monitoring the media for opportunities for clients & collating, analysing and evaluating media coverage
- Event management, including IPO Road-shows, press conferences & promotional events