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Aslam Babu Links


  • Expertise in lead generation and business development enabling revenue generation by meeting targets.
  • Result driven experience in online marketing managing blogs, newsletters, forums, email campaigns and social media websites.


  • Online Marketing
  • Business Development
  • Business Intelligence
  • Product Management
  • Branding
  • Internet Research
  • Team Management
  • Marketing Analysis
  • Surfing Internet
  • Reading Books


A result oriented business professional with proven abilities in strategic planning, team building and detailing project information to determine and implement effective process for Lead Generation/Business Development.

Areas of Expertise

  • Lead Generation
  • Web Research
  • Market Research
  • Email Marketing
  • Competitive Analysis
  • Client Support
  • Online Marketing
  • Fundamentals of SEO

Work experience

Jul 2012Present

Senior Executive - Inside Sales Operations

Zylog Systems

Inbound Lead Generation

Primary & Secondary Market Research

Prospect Analysis

Email Campaign Management

Jan 2011Jun 2012

Senior Business Development Executive

OptiSol Business Solutions
  • Gathering & analysing prospective companies across globe by using different search engines and professional sites like LinkedIn, Jigsaw, Manta,, Hoovers and Crunch Base etc.
  • Responsible for getting business through different channels for OptiSol’s IT Services
  • Market research capabilities – focusing on database building, target prospects, competitors etc. to maintain all relevant information
  • Pre sales & Client Interaction
  • Plan and execute mailer campaigns to target segments
  • Analysis of email and conversion metric reports to improve campaign responses
  • Coordinate & execute monthly newsletter campaigns to existing clients
  • Analyse & report on newsletter campaign “Open Rates” “Click-Through Rates” and “Landing Pages”
  • Reported to the Business Director, Partner Client Relations and CEO
Nov 2008Jul 2010

Team Manager/Team Leader

SOS Online Backup

  • Was promoted from Research Analyst to Team Leader – Business Development
  • Leading a team of 20 members. 
  • Broadcasting marketing emails using email service provider
  • Analysis of email and conversion metric reports to improve campaign responses 
  • Produce and disseminate best practice documents for email marketing 
  • Manage and clean large datasets 
  • Ensure that email campaigns are delivered according to campaign briefs 
  • To perform Product Training seminars and presentations. 
  • To provide on the floor support to new staffs. 
  • System Administration and Report Management. 
  • Reported to the Director of Sales and Marketing and CEO.
  • Strong experience with Sales Force CRM platform
  • Lead Management Analytics

  • Honored with the “Best Team Lead” for showing excellence in performance
Mar 2007Oct 2008

Lead Generation Executive/Web Research Analyst

SOS Online Backup
  • Gathering & analyzing prospective companies across USA by using different search engines and professional sites like LinkedIn, Jigsaw,, Hoovers and OneSource etc.
  • Generated prospects via different email campaigns and achieved team’s target on a monthly basis.
  • Identified prospects by gathering vital information and detailed analysis on their domain expertise, products and solutions offering and system requirements.
  • Profiled and analyzed the market segments using different parameters and requirements.
  • Provided timely, accurate and actionable intelligence based on research and analysis to the marketing team.
  • Generate, maintain & analyze daily/ weekly/ monthly reports.
  • Reported to the Director of Sales and Marketing
Jul 2006Feb 2007

Business Development Executive

Accel Transmatic Ltd

  • Handling Domestic Marketing Communication
  • Support domestic sales team with marketing activities in region
  • Manage leads from various sources and centralize the leads through the Lead Management System
  • Product management and launch of new products with complete planning on release, marking promotions and leads
  • Manage email campaigns, academic seminars and events
  • Responsibility for vitality and growth of product application/business unit
Apr 2004Jun 2006


American Ortho Tech Pvt Ltd

  • Maintained & tracked the various records of the Orthopedic Patients/Customers Details from Tru-Mold Shoes, head office situated in Buffalo, New York.
  • Inspect and expedite the orders on Delivery Priority Basis.
  • Maintained correspondence, reminders, and schedules for high priority work items.
  • Expert at multi-tasking, prioritizing.
  • Screening and Sorting out daily emails and further follow-ups and actions.
  • Compiled Reports, Presentations for Internal Meetings
  • Provided high quality, real-time assistance to team in support of their multiple projects


Search Engine Optimization
Microsoft Office 2010 (Outlook, Word, Excel and Power Point) CRM Applications Internet Applications
Email Campaign Management
Team Management
Database Management
Internet Research
Online Marketing


Jan 2011Present

Bachelor's of Computer Applications

University of Madras

I’m currently pursuing Bachelors in Computer Applications, University of Madras

Jun 2002Apr 2004


Sri Sairam Group

Diploma in Information Technology, University of Madras – 2004, Highly Distinguish Honors with 86.5%


May 2005Nov 2005

A+ Certification

Accel IT Academy


John Solomon

I met Aslam on my day one at SOS. He is a quiet and calm guy and was religious in his work. He impressed me within the first week of our working relationship. He is one of the most talented and productive guy I've ever met. His research skills were fantastic and he is one of my team members who brought research to the next level at SOS Online Backup. From a junior guy he grew up to be a team leader and made his team no.1 after he took in charge. Apart from his regular responsibilities Aslam has helped in various tasks, particularly with his Microsoft Excel skills he has saved me many man hours. I wish Aslam all the best in his career and I'm happy to have worked with him


Aarif Ehsan

Aslam rocks. Seriously, Aslam is someone who is totally committed and driven. He is serious about his work, extremely creative in making sure things get done and a great asset to any organization. I really enjoyed working with him and hope to do so again.

Vinod Krishnan

Mohammed Aslam Babu was a great pal, a true leader, motivator and above all a very hard worker. His sheer commitment and exceptional abilities to handle and manage people has produced proven results for the company. Babu’s ability in market research and lead generation was outstanding. Humble by character, Babu always had the thirst to learn new things. A committed manager, motivator and able leader, I recommend Babu’s work at SOS Online Backup.