Download PDF

Summary

R.I.P. (Research and Inform Passionately). 26 years of existence and still seeking for my professional spot. Even if I found it, I would keep on searching, testing, experimenting and meeting new standards, individuals and feelings. As it is for me, the real sense of life.

Digital marketing is already half of myself. I breath and exhude bits. I cannot concive any professional workplace without the integration of this discipline. 

A depth lover of communication and teaching others about what passionates me and intoxicate them with the same passion. 

Certifications

Dic 2016Dic 2017

Google Adwords-Shopping Certification

Google
Dic 2016Dic 2017

Google Adwords-Display Advertising Certification

Google
Nov 2016Jun 2018

Google Analytics Individual Certification

Google
Oct 2014Oct 2014

PROFICIENCY LEVEL OF ENGLISH (C2)

Jun 2013Jun 2013

ADVANCED LEVEL OF FRENCH (C1)

Work History

June 2017Present day

PRODUCT DEVELOPER & E-COMMERCE TECHNICIAN

Vorwerk Spain - Thermomix Division
  • Attract business to the web through proposals for selling products and / or services (promotions,  new trends, settlements, bundles, etc.)
  • Manage and execute all the online campaigns for each e-Shop promotion and product.
  • Analyze direct competitors and find the added value of sellingthrough our e-Commerce 
  • Proactively search for new business opportunities to increase sales in our e-Commerce.
  • Actions outcome analysis (Sales, Net revenue,Traffic levels, CTR, CPC, Impact of actions, Analytics, etc).
  • Perform improvements in the channel (shipments, purchase process, forms of payment ...).
March 2017Present day

PROYECT COORDINATOR & DIGITAL MARKETING SPE.

Yagüe and Yagüe Consultants
  • 360º degree business plan coordination | Viability study, market research, objectives fixation, and execution.
  • Blended marketing plan definition and coordination reporting to the Sales & Marketing director.
February 2017 - Present day

DIGITAL MARKETING SPECIALIST

Digi_Zine
  • Creation, curation and publication of articles related to Digital media.
  • Third-parties SEO and Web analytics performance | Reporting and improvement areas detection
  • PPC campaign structure, management and roll-out | Display Ads, Search Ads, Contextual & Behavioral Retargeting.
  • Content marketing strategy plannification and execution| KPIS measurement and optimization.
  • HTML, JS & CSS implementation (User level) | Source code optimization
Sep 2016January 2017

CRM SPECIALIST

NEINVER
  • On-going omniCRM campaign development, management and optimization of direct mail and digital/email marketing strategies including, but not limited to, pre campaign analysis, on-going campaign management, post campaign analytics, learnings and recommendations for future campaigns.
  • Coordinate with Digital Business and IT the implementation of new campaign management tool including front-end integration, email service provider integration and CRM integration with third party ecommerce provider, internal IT and email service provider.
  • Proactively prioritize and guide CRM campaign management tool system enhancements and recommend new capabilities to IT in order to meet business needs.
  • Responsible for companywide customer dashboards definition (in coordination with Marketing, Digital Business & Retail) and behavioral reporting in cooperation with 3rd party platforms and systems
  • Work closely with internal and external partners to ensure customer data meets the quality and legal standards that allows for execution of successful, effective and efficient direct mail and email marketing campaigns, including data cleansing, security, feed management and trouble shooting.
  • Partner with internal IT team to understand all CRM datapoints and feeds travelling in and out of CRM and campaign management tool to ensure that all data is flowing correctly and for trouble shooting.
  • Optimize and increase CRM value both in store and digitally/online through CRM initiatives and data capture strategies, including at point of sale and through ecommerce
  •  Serve as the point person for the roll out of the omniCRM and loyalty program across countries.
May 2016Sep 2016

DIGITAL MARKETING TRAINEE 

NEINVER
  • Audience tracking. Publications tracking. NEINVER websites analysis and report elaboration.
  • SEO & PPC measurement plans for NEINVER websites
  • NEINVER global SM corporative profiles strategy planification
  • GOOGLE assets utilization: Analytics, Adwords, Search Console...
  • Style Card affinity program tracking
  • Simply Style app measurement plan: offers, posts
  • NEINVER outlets clients CRM platform tracking
  • SITE MKT Managers back-up and support
Feb 2015Feb 2016

INTERNATIONAL MARKET RESEARCH ANALYST

SYNOVATE CO.
  • Communicating with clients to understand and document the business objectives
  • Formulating analysis plans and acquiring client sign-off
  • Assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
  • Conducting in-depth data analyses using traditional and advanced methods
  • Authoring reports containing actionable recommendations
Sep 2014Feb 2015

EVENTS MANAGER AT DEUSTO UNIVERSITY. BILBAO. SPAIN.

DEUSTO UNIVERSITY
  • Supervision of the whole event program process of elaboration
  • Responsible for HR and outsourcing
  • Communication to press and general media. 
Sep 2012Jan 2016

COLLEGE PROFESSOR AT DEUSTO UNIVERSITY. BILBAO. SPAIN.

DEUSTO UNIVERSITY

 -Tourism- and -Modern Languages and Management- degrees professor. Subjects imparted:

  •  Protocol & Social Acts
  • Fairs, Congresses and Events Management
  • Tourism Marketing
Apr 2012Nov 2013

MARKETING & COMMUNICATION MANAGER

IBERDROLA CO.
  • Marketing campaigns content creator
  • Clients 360 degree communication
  • Budget assignation and ROI measurement
  • Assistance at the financial department

Education

Sep 2015Jul 2016

MASTER IN DIGITAL MARKETING

ESIC-ICEMD.
Mar 2015Jul 2015

ADVANCE PROGRAM IN DIGITAL MARKETING

ESIC-ICEMD. 
Sep 2013Sep 2014

MASTER IN MARKETING MANAGEMENT & COMMERCIAL PROCEDURES

ESIC-ICEMD. 
Sep 2012Jul 2013

MASTER IN EVENTS, CONGRESSES & FAIRS MANAGEMENT

DEUSTO UNIVERSITY.
Sep 2008-2012

TOURISM & ECONOMICS BACHELOR'S DEGREE

UNIVERSIDAD DE DEUSTO. BILBAO. SPAIN.