Senior Specialist, Marketing
Directed and executed consumer sales support and marketing communications for Home Appliance Division.
- Drove consumer demand with product launch campaigns with top retailers in Canada, including Best Buy, HBC, and Sears, working with budgets over $600K that involved online, social, in-store messaging, and product training.
- Created campaigns with product managers, achieving #1 market share in Washer and Dryer category in 2014 / 2015.
- Reduced daily marketing material requests 5% by implementing marketing assets online site “The Box” for easy access of materials.
- Attained 17% savings over 2013 – 2014 swag budget by planning and implementing centralized online site for all marketing teams’ swag requirements.