Summary

Branding | Sponsorships | Corporate Citizenship | Event Management

Project Management | Collateral Development and Management

New Product Launch | Digital and Social Media | Vendor Management

Hands-on leader with a comprehensive background managing, planning, and executing brand and advertising campaigns for a leading global company. Demonstrated capabilities in handling multiple projects seamlessly, developing campaigns for product promotions and launches, and managing marketing budgets. Recognized for being an innovative thinker with excellent problem-solving and relationship management skills

Work History

Work History
2015

Senior Specialist, Marketing

SAMSUNG ELECTRONICS CANADA INC

Directed and executed consumer sales support and marketing communications for Home Appliance Division.

  • Drove consumer demand with product launch campaigns with top retailers in Canada, including Best Buy, HBC, and Sears, working with budgets over $600K that involved online, social, in-store messaging, and product training.
  • Created campaigns with product managers, achieving #1 market share in Washer and Dryer category in 2014 / 2015.
  • Reduced daily marketing material requests 5% by implementing marketing assets online site “The Box” for easy access of materials.
  • Attained 17% savings over 2013 – 2014 swag budget by planning and implementing centralized online site for all marketing teams’ swag requirements.
2011 - 2014

Specialist, Marketing

SAMSUNG ELECTRONICS CANADA INC

Led project management of corporate marketing sponsorships, and corporate social responsibility (CSR) and public relations (PR) events; prepared executive reports. Acted as main point of contact for advertising and PR agencies. Worked with budgets above $8M.

  • Participated as active member of Samsung Canada’s Olympic committee for Sochi 2014, executing “Bring it Home” campaign and traveling to and representing Samsung Canada in Sochi, furthering company’s global brand activation during the Games.
  • Planned and executed grassroots hockey program with Hockey Canada in 2014 to support minor league hockey in Sarnia, Ontario, resulting in event video generating 80K views on Facebook.
  • Managed and executed “Wash whatever dirt throws at You” campaign at Tough Mudder events with Samsung-branded giant powerfoam washer, generating 8.7M earned media impressions with 15K consumer engagements in Toronto, and 10K consumer engagements in Vancouver.
  • Planned and supported multi-functional teams with product positioning and launching strategies by working closely with public relations agency, generating 5M impressions for Samsung Fridges Toronto Zoo Food and Wine fundraising festival and 7.5M impressions for Samsung Curved TVs at Art Gallery of Ontario.
  • Spearheaded company E-Waste campaigns, engaging over 120 schools, collecting 1.2M pounds of e-waste and impacting over 48K students.
2008 - 2010

Coordinator, Marketing

SAMSUNG ELECTRONICS CANADA INC

Developed and implemented marketing campaigns; maintained promotional materials inventory; planned meetings and trade shows; maintained databases. Executed channel road show and trade shows, including product shipment, marketing collateral, and booth design.

  • Initiated and coordinated product launches working with senior product managers, determining marketing needs for over 400 skus annually.
2006 - 2007

Manager Marketing

DUSIT DUBAI HOTEL, Dubai, U.A.E

Led business development activities in Middle East market. Leveraged marketing opportunities and supported sales plans. Planned and managed $500K media and advertising budget.

  • Executed joint marketing campaigns for hotel by establishing partnerships with leading shopping malls and fashion houses.
  • Developed and implemented Dusit Bookers Incentive Program, rewarding guests for room nights, and food and beverage bookings.
2002 - 2005

Marketing Executive

DUSIT DUBAI HOTEL, Dubai, U.A.E
  • Planned and executed annual hotel festivals and travel tradeshows in UAE market.
  • Supported planning and launch of new and rebranded restaurants, corporate meeting rooms, and banquet halls
  • Developed and managed professional photography assets for travel agents, online booking engines, and corporate customers.

 

Education

Education

Portfolio

Skills

Skills

Critical Thinking

Sponsorship Marketing

Project Management

Strategic Brand Marketing

Certifications

Certifications
2015

Managing Change

Schulich School of Business, Toronto
2014

Driving Innovation

Schulich School of Business, Toronto
2014

Sponsorship Training and Conferences, Toronto

2012

Project Management Course

Schulich School of Business, Toronto
2012

Finance for Non-Financial Managers

Schulich School of Business, Toronto