Work History

Work History
Jun 2007 - Mar 2011

IT, Ticketing, Accreditation

DNA Entertainment Networks Pvt. Ltd

1. June 2007 to March 2011

Joined DNA Entertainment Networks Pvt. Ltd as a full time employee in June 07 as Assistant Manager Marketing was responsible for running the Campus Rock Idols event across India in 12 cities. Responsibilities included sponsorship services, media planning, logistics, production and artist management. i lead a team of four to a successful implementation of the event.

Was promoted as manager client services in September 07 and put in charge of activities relating to the newly started IPL tournament (Indian Premier League).a responsibility that i continued until March 2011 in various capacities.

I would like to mention that my role in DNA during my entire tenure revolved around developing the business of accreditation, and access control systems for the company. This was a major revenue and profit center for the company. While heading this division i was responsible for developing the IT infrastructure, access control hardware deployment at venues, vendor development for pheriferils, policy structuring in consultation with ICC/ BCCI/ IPL and CLT20, eventually timely and precise implementation of accreditation and access control systems across 18 venues in India, South Africa, Srilanka and Bangaladesh.

My Job and responsibilities as accreditation head required me to lead a team of ten apart from scores of temporary staff hired during events at venues. The job required me to interact closely with Sponsors, broadcast partners, team managements, scnior ICC/ BCCI / IPL CLT20 Officials and cricket control boards of all participating countries.

Accreditation and access control is a very scrious task which has many security and PR ramifications. This ment handling extreamily tight time lines and process audits, while at the same time handling pressures of celebrity and political influences.

As head of accreditation for more than three years the tremendous opportunity to interact with the heads of every constituent involved in the cricket business in India. Be it media, large corporate, sponsors, players, cricket control boards etc.. etc... this gave me a in-depth understanding of relationship management which i consider as my ultimate forte. Needless to say that i successfully developed and implemented accreditation programs for three IPL season, 3 Champions League Twenty 20 seasons and the ICC Cricket World 2011.

During my trnure as head of accreditation in DNA, i worked on deputation to the flowing. 

1. International Cricket Council, Dubai - as accreditation project director ICC CWC 2011.- Dec 2010 to Mar 2011

2. BCCI / IPL, Mumbai, India - as accreditation project manager IPL (South Africa) - Feb 09 to Apr 09

3. CLT20, Mumbai, India - as accreditation Project Manager CLT20 (South Africa, India) Sep 2010 to Nov 2010.

I would like to mention that while cricket was my major responsibility, i was also involved in overseeing several corporate and sporting events and in house properties, which was part of the companies revenue centers.

Sporting events:

IPL TWENTY20 - Opening Ceremony Mar. 2010 MUMBAI

IPL TWENTY20 - Match Entertainment March – April 12 Stadium / Cities

IPL TWENTY20 - Closing Ceremony Apr. 2010 MUMBAI ICC CWC - MATCH SCHEDULE LAUNCH Nov. 2009 MUMBAI

CHAMPIONS LEAGUE TWENTY20 - Opening Ceremony Oct. 2009 BANGALORE

IPL TWENTY20 - Opening Ceremony Apr. 2009 CAPE TOWN, SOUTH AFRICA

IPL TWENTY20 - Closing Ceremony May. 2009 JOHANNESBERG, SOUTH AFRICA

IPL TWENTY20 - Opening Ceremony Apr. 2008 BANGLORE

IPL TWENTY20 - Closing Ceremony Jun. 2008 MUMBAI

U-19 WORLD CUP CRICKET WINNERS Mar. 2008 BANGLORE

MICROSOFT CORPORATE CHALLENGE 2005, 2006, 2007 Goa COCHIN, BANGKOK

CRUSTY DEMONS - DIRT BIKE STUNT SHOW Dec. 2005 BANGLORE

ATP WORLD DOUBLES CHAMPIONSHIP Feb. 2002 BANGALORE

WORLD WRESTLING ENTERTAINMENT Nov. 2002 DELHI, MUMBAI, BANGLORE

Corporate Events:

LOUIS VUITTON - STORE LAUNCH & EUROPEAN SEMINAR May 23 - 25, 2008 BANGALORE

ROYAL CHALLENGERS - PRESS CONF. March 12, 2008 BANGALORE

KINGFISHER AIRLINES - FIRST FLIGHT LANDING AT BIAL March 07, 2008 BANGALORE

FORCE INDIA F1 LAUNCH Feb. 07, 2008 MUMBAI

CANARA BANK - LAUNCH OF BANK'S NEW Brand Identity Dec. 29, 2007 BANGALORE

EDC by ESPIRIT - BRAND LAUNCH Oct. 31, 2007 NEW DELHI

AIR DECCAN – RELAUNCH Oct. 28, 2007 MUMBAI

KINGFISHER AIRLINES - AIRBUS A380 - INAUGURAL FLIGHT June 09, 2007 MUMBAI

NOKIA N95 – LAUNCH April 25-27, '07 HYDERABAD

PEPSI BLUE BILLION CELEBRATION Feb. 27, 2007 MUMBAI

INTERNATIONAL CRICKET COUNCIL - PRESS CONFERENCE July 27, 2006 NEW DELHI

MOTOROLA DOLCE & GABANA - Gold Launch July 27, 2006 NEW DELHI

IBM INDIA - CHAIRMAN's VISIT - Television Production June 06, 2006 BANGALORE

KINGFISHER AIRLINES LAUNCH May 7, 2006 MUMBAI

2. 2001 to 2006, This period of five years can be easily called my foundation years in the field of event management and entertainment.  While at the final years in school and the four years of college my deep in born interest in events and entertainment led me to working regularly of a part time basis on various events being conducted by DNA Entertainment Networks Pvt. Ltd. Most of these events revolved around music concerts and corporate events. Starting as a volunteer while in school gadually worked through all departments covering responsibilities such as, 

  • Green Room in-charge
  • General coordiation
  • Ticketing
  • Crowd Control 
  • Accounting 
  • Marketing
  • Media Planning 
  • Production
  • Artist Management 
  • Accreditation 
  • Logistics and Transportation 
  • Accommodation planning 

My sheer enthusiasm, willingness to undertake any kind of work and ability to work harmounisly with people is what i believe led DNA to offer me a permanent job in 2007.

During this peorid i was involved in various events listed below.

Music Concerts:

ROCK 'N INDIA FESTIVAL FEATURINGBACKSTREET BOYS & RICHARD MARX Feb. 20-21, 2010 NEW DELHI, BANGALORE

ROCK 'N INDIA FESTIVAL FEATURINGKENNY G Feb. 14 & 15, 2009 BANGALORE

KENNY G May 11-12, 2008 MUMBAI/ BANGALORE

ROCK 'N INDIA FESTIVAL FEATURING MEGADEATH & MACHINE HEAD March 18, 2008 BANGALORE

IRON MAIDEN Feb. 01, 2008 / MUMBAI

BEYONCE Oct. 27, 2008 MUMBAI

BLACK EYED PEAS Oct. 16, 2007 BANGALORE

AEROSMITH June 2, 2007 / BANGALORE

SHAKIRA March 25, 2007 MUMBAI

IRON MAIDEN March 17, 2007 BANGALORE

ROGER WATERS Feb. 18, 2007 MUMBAI

DEEP PURPLE Dec. 17, 2006 BANGALORE

FLIPSYDE June 9 – 11 3 cities

BRYAN ADAMS Feb. 4, 2006 MUMBAI

BRYAN ADAMS Feb. 5, 2006 BANGALORE

RISHI RICH, JAY SEAN, JUGGY D, VERONICA MEHTA & BOMBAY ROCKERS Sep. 24 & 25 HYDERABAD

MARK KNOPFLER March 05, 2005 MUMBAI

MARK KNOPFLER March 07, 2005 BANGALORE

STING FEB 04TH, 2005 BANGALORE

STING FEB 06TH, 2005 NEW DELHI

SHAGGY Oct. 01, 2004 NEW DELHI

SHAGGY Oct. 03, 2004 MUMBAI

ENRIQUE IGLESIAS Apr. 11, 2004 MUMBAI

ENRIQUE IGLESIAS Apr. 13, 2004 BANGALORE

BRYAN ADAMS Feb. 07, 2004 NEW DELHI

BRYAN ADAMS Feb. 08, 2004 BANGALORE

ROLLING STONES Apr. 04, 2004 BANGALORE

ROLLING STONES Apr. 07, 2004 MUMBAI

SIR ELTON JOHN Nov. 02, 2002 BANGALORE

DEEP PURPLE May 03, 2002 MUMBAI

DEEP PURPLE May 05, 2002 GOA

ROGER WATERS Apr. 13, 2002 BANGALORE

VENGABOYS Sep. 14-28, 2001 6 cities

SCORPIONS Aug. 09, 2001 BANGALORE

Jun 2006 - Jun 2007

Manager activation south India

MTV Networks (VH1)

Worked on the brand VH1 in south India while in my last year of college. Role and responsibility included tie ups, data base building, activating VH1 events, channel reach, develop and maintain relationships with related associates in south India. 

Education

Education
Jul 2003 - Jul 2007

PGDBM

Wigan and Leigh College
Jan 1989 - 2003

Mallya Aditi International School

Interests

Cricket

Entertainment

Access Control 

Accreditation

Ticketing 

IT solutions