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Digital marketer helping technology companies build, strategize and execute on marketing efforts that bring measurable growth, awareness and revenue to their products and brands.

Work experience

Oct 2014Present

Independent Marketing Consultant

ashleywilson.com

Helping tech companies build & execute results-oriented marketing strategy. Specializing in brand and community awareness, developer marketing, content strategy & lead generation. Clients include Applitools, Emberlight, Xplenty + Cloudshare.

Mar 2013Sep 2014

Director of Marketing

Sauce Labs

Built and implemented the marketing strategy that took Sauce from developer tool to credible player in the enterprise testing market. Hired & managed a team of five people, plus SEO/SEM, PR & metrics consultants. Grew unique website visitors by 98%, revenue for self-service plans by 137% and new contract opportunities by 120%.

Apr 2012Mar 2013

Marketing + Community Manager

Sauce Labs

Handled all marketing and communication efforts, from writing newsletters, to overseeing product launches, to organizing dozens of events throughout the year (meetups, workshops, conference sponsorship, etc).

Jun 2011Apr 2012

Customer Development Manager

Sauce Labs

As the only non-technical hire at the time, handled all internal and external sales by securing annual contracts and growing our self-service user base. Also ran community marketing, ma

Apr 2010Jun 2011

Office + Events Manager

Sauce Labs

Managed office duties while organizing internal and external events for the company. For marketing, assisted with social media, editing, writing and newsletters. For sales, helped with lead generation and prospecting.

20122013

Freelance Journalist 

Womenetics

Wrote a series of articles that highlighted women entrepreneurs in the Bay Area, including Zipcar founder Robin Chase's new car sharing venture

Education

Aug 2005May 2009

Bachelor of Arts

Indiana University 

Major: Journalism | Second Concentration: English Literature

Community + Volunteer History

Organizer, Selenium Conference, Front-End Operations Conference, Mobile Testing Summit

Organizer, SF Selenium Meetup, SF Continuous Delivery Meetup, NYC Selenium Meetup

Volunteer Media Rep, Pancreatic Cancer Action Network, Bay Area

Skills + interests

Proficient in Spanish | Jazz Singer | Rock Climber | Meditation Practitioner | Crossfit Enthusiast