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Skills

Spanish
Software Skills
Microsoft Office Suite programs including Word, Excel, Publisher, Project and PowerPoint.   Adobe InDesign, Acrobat and Photoshop.   I-Movie   Macromedia Dreamweaver
Management
Negotiating, Solution-Finding and Leading Teams

Education

Jun 2007Jun 2008

M.S.

University of Florida

Weekend Professional Program for ExecutivesAttended once-a-month weekend sessions for one year along with 21 other Florida professionals including CEOs, business executives, engineers, attorneys, physicians, farmers, financial planners, CPAs, etc.Studied Accounting, Managerial Economics, Groups & Teams, Finance, Product Development & Management, Small and Family Business Management, Managing Innovation & Change, Leadership, Strategic Management, Venture Finance, Business Law, Negotiations and Business Plan Formation.Wrote 250-page business plan with team.

Aug 2001Dec 2004

B.S.

University of Florida

Courses included Mass Communication, Editing, Writing, Reporting, Law, Fact Finding, Applied Magazines, Photojournalism, Literary Journalism, Magazine Feature Writing, Online Media and Magazine Management.

Earned a minor in Sociology.Financed education through journalism merit scholarships and Florida Bright Futures Scholarship.

Activities and Societies: Lambda Theta Alpha Latin Sorority, Inc.Hispanic Communicators AssociationHispanic Student AssociationMulticultural Greek CouncilMulticultural Affairs Cabinet

Aug 1997Jun 2001

International Baccalaureate Diploma

Rutherford High School

Received college credit in high school through earning International Baccalaureate Diploma and high scores on Advanced Placement exams. Earned 30 college credits through the IB program.

Activities and Societies: Student Government President. Exchange Club Girl of the Year for Florida. Prom Queen. Newspaper Page Editor. Spanish Honor Society. National Honor Society. Key Club. Beta Club. Optimist Club Speech Contest Winner. Jazz Singer. Most Likely to Succeed. Leadership Award Winner. Hall of Fame Inductee.

Work experience

Oct 2003Present

Principal

Ashley Cisneros, Inc.

Works remotely on a freelance basis for several clients including magazines, newspapers, associations, websites and companies.Services include freelance writing, copy writing, technical writing, ghost writing, editing, proofing, fact checking, researching, interviewing, event planning, speech writing and public speaking.Products include freelance articles, feature stories, white papers, web copy, business letters, proposals, contracts, press releases, brochure copy, newsletter copy, promotional collateral, reports and resumes.Delivered 17 speeches since 2006 with venues including the Governor's Mansion, Lewis Clark State College in Idaho, Miss Black Florida Eunice Cofie's Moving Closer to My Dreams women's empowerment conference and the University of Florida.Written and edited 31 speeches for executive leadership.Planned and executed several meetings, workshops, retreats and conventions.

Aug 2010Mar 2011

Client Liaison & Office Manager

Sara Brady Public Relations

Served clients in reputation management, crisis management, corporate communications, social media relations and community outreach.

Apr 2010Aug 2010

Marketing & Communications Manager

East Orlando Chamber of Commerce

Was responsible for producing all EOCC print marketing collateral and e-newsletter

Managed Web site and public relations efforts

Sponsorship sales, event planning and onsite support for successful Town Hall and Hob Nob

Mar 2009Oct 2009

Technical and Business Communications Writer

ITT, Advanced Engineering & Sciences

Developed short business-type documents including briefs, point papers, white papers, marketing materials, demonstration plans and event reports, meeting minutes, proposals, etc.

Developed detailed technical and systems acquisition-related reports such as analysis of alternatives, detailed item description documents, requirements documents, technology transition agreements and acquisition program plans.

Coordinated workshop to facilitate brainstorming sessions among partners. Executed a national workshop for the U.S. Navy to meet with members of the government defense industry in Virginia. Promoted the event using FedBizOpps.com, a government point-of-entry for Federal government procurement opportunities, and followed up with promotional mailings. Made necessary reservations and communicated scheduling plans and reminders to all attendees.

Performed quality assurance reviews by proofing documents for logical order, structure, spelling, grammar, appropriate use of graphics, word headings, figure and table captions, page breaks, index and glossary entries. Screened copy for clarity and readability. Experienced in rewriting and restructuring technical copy. Ensured that documents adhere to style guides and remain consistent in use of hyphenation, capitalization, formatting, etc.

Trained in Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR). Earned certificate in Fundamentals of Systems Acquisition Management via virtual campus of Defense Acquisition University (DAU).

Jul 2008Mar 2009

East Central Florida Regional Chair

Connect Florida

Represented the East Central Florida region for Leadership Florida's Connect Florida, the first statewide young professional organization in Florida.

Coordinated a networking event featuring guest speakers from the Florida Solar Energy Center.

Aug 2005Dec 2008

Editor of Florida's Trend's NEXT/ Assistant Director of Custom Publishing

Florida Trend Magazine

Originated article ideas and conducted long-range planning for annual magazine that is distributed to Florida high school students; audited circulation of 730,000.Negotiated contracts and cultivated relationships with several freelancers; supervised and mentored freelancers during the writing process; approved, fact checked and edited articles.

Wrote articles about college preparation, financial aid, scholarships, jobs, career exploration, college majors, military opportunities, leadership and issues affecting high school students Consulted major sponsors including the Florida Department of Education and Employ Florida.Spearheaded marketing efforts through partnerships with education-related organizations.

Managed FloridaNEXT.com using content management systems.Garnered 100% increase in page views with new design of FloridaNEXT.com and marketing efforts.Conducted five annual focus groups. Managed annual budget.Wrote, distributed and promoted annual Teacher/ Counselor Survey. Coordinated Florida Trend’s annual Employee Giving Campaign.Wrote speeches and columns for the Publisher.Presented at numerous venues including the Governor’s Mansion, Manufacturers Association of Florida summit, Florida Scholastic Press Association conference, Family, Career and Community Leaders of America (FCCLA) conference, and Teen Trendsetters Reading Mentors summit. Wrote and distributed press releases and e-newsletters using e-mail deployment systems and Macromedia Dreamweaver.Supported account executive through sales letter, sell sheet, proposal and contract writing.

Sep 2008Oct 2008

Alumna Volunteer for Scholarship Fundraiser

Lambda Theta Alpha Latin Sorority, Inc.

Assisted undergraduate chair with the planning and promotion of 10th annual scholarship fundraising event.Served as the web mistress of event website.Developed a list of prospective attendees and directed the committee’s e-marketing efforts. Solicited sponsorships from 11 businesses.Gainesville, Fla. event resulted in more than $4,000 in profit and attracted more than 500 attendees.

Jun 2008Jul 2008

Event Planner

National Association of Latino Fraternal Organizations

Helped plan a regional barbecue for NALFO's 10-state Southeast region.Developed list of prospective attendees and directed committee's e-marketing efforts.Solicited the support of two local radio stations and three business sponsors.Event attracted more than 100 attendees.Wrote article about the event for national newsletter.

Feb 2007Jun 2008

National Director of Orientation

Lambda Theta Alpha Latin Sorority, Inc.

Directed new member intake activities for almost 100 chapters across the country. Chaired bi-monthly Orientation Committee meetings.Planned two national conventions.Created national training CD.Revised orientation policy and procedures.Created more than 100 orientation and recruitment resources for sorority use.Coordinated national training retreat; attracted 8 business sponsors.Wrote a 231-page orientation manual.Served as official sorority delegate to national convention of the Association of Fraternity Advisors.Managed the sorority’s celebration of National Hazing Prevention Week.Leveraged long-term planning skills and professional communication talents to assist in planning national conventions in Orlando, Seattle and Washington, D.C. Skilled in creating timelines for meetings, forums and conventions and training workshops. Skilled in coordinating the availability of event attendees including speakers and executive leadership. Obtained significant expertise in communicating with venue staff, transportation companies, hotel staff and speaker administrative assistants, all while staying within the event budget.

Jun 2006Feb 2007

Co-Chair

Pave the Way Foundation

Along with the Chair, supervised Lambda Theta Alpha’s 501c 3 Foundation, Pave the Way Foundation. Planned a month-long pledge drive encouraging alumnae members to contribute to the foundation in February 2007. Launched bi-annual philanthropy newsletter, Pave the Way, highlighting the organization's service to the community. Created database of prospective corporate contributors. Created formal sponsorship packet to garner corporate sponsorships.

Aug 2006Feb 2007

Southeast Regional Vice Chair

National Association of Latino Fraternal Organizations

2008 National Organizational Leadership Award recipient.

Served 84 chapters of 12 fraternal organizations in 9 states.

Facilitated the communication among 100+ chapter representatives.

Served as a liaison between chapters and NALFO Executive Board and well as university administration.

Represented the needs of the Southeast region at all NALFO meetings.

Served as a liaison between member organizations within the region.

Served as an active resource/advisor/advocate for the undergraduate chapters within the region.

Maintained Greek database with contact information for all chapters, and Greek advisors.

Presented a Southeast Region status report at the 2006 NALFO Convention in Orlando.

Presented membership with new website proposal and recommendation of web designer.

Assisted NALFO Convention Committee with website facelift with registration and PayPal features.

Wrote two post-Convention press releases.

Serves as web mistress for nalfo.org

Promoted the first-ever NALFO Florida Alumni Social on 1/27/07 in Fort Lauderdale.

Presented a "Getting to Know NALFO" presentation at LTA Lambda Alpha conference

Presented a Latino Greek leadership workshop at the statewide Florida Hispanic-Latino Collegiate Forum at the University of Florida.

Helped coordinate the NALFO Southeast "Artistic Confessions" Spoken-Word Tour at the University of Florida, University of South Florida, Florida Atlantic University and Florida International University.

Aug 2005Aug 2006

Public Relations Assistant

National Association of Latino Fraternal Organizations

Wrote articles for newsletter, NALFO News Brief.

Created outline for new website.Researched prices from web developers for new website.Drafted formal proposal for website sponsorship to the membership.

Jun 2005Jun 2006

Regional Executive Board Member

Lambda Theta Alpha Latin Sorority, Inc.
Supervised new member intake at the University of Florida, University of South Florida, University of Central Florida and Florida State University. Served on planning committee for statewide leadership retreat. Speaheaded new member training program. Directed Orlando convention committee’s communication with corporate sponsors by creating an information packet, database and strategy garnering 15 sponsors. Spearheaded the e-marketing efforts for the organization’s welcome event. Designed the graphics for the official national convention tee shirt.
Jan 2005Aug 2005

Staff Writer

Lake City Reporter
Pitched story ideas, interviewed sources and wrote articles for the Community, Education, Health, Veterans’ Affairs and Outlying Areas beats of a daily newspaper with 10,000 circulation. Wrote 80% of the feature articles in the inaugural special series, “A Place Called Home.”
Aug 2004Aug 2005

Assistant to the National Director of Public Relations

Lambda Theta Alpha Latin Sorority, Inc.

Created press releases, fliers and brochures for organization events. Designed 30th anniversary banquet program. Designed a photo collage for Alumnae/ Grad convention program. Presented an award at the national convention of the National Association of Latino Fraternal Organizations in Atlanta, GA.

Oct 2003Dec 2004

Editorial Intern

Urban Latino

Interviewed sources and wrote articles for national entertainment magazine. Translated copy from English to Spanish.

Interviewed Baby Bash, rapper, Liza Quin, singer and songwriter, DJ Le Spam and DJ Mafioso. Wrote articles about Eva Mendes, actress, and Jennifer Pena, singer.

Oct 2002Dec 2004

Student Statistical Aide and Copy Editor

Bureau of Economic and Business Research

Performed research on Florida demographics and statistics for several annual publications. Entered data and proofed Microsoft Excel applications. Edited copy and tables for the Florida Statistical Abstract, Florida Estimates of Population, Florida County Rankings and Florida and the Nation.

Aug 2003Dec 2003

Editorial Assistant

Oxendine Publishing

Pitched and researched story ideas, interviewed sources and wrote articles for national magazine, Student Leader, and statewide teen magazine, Florida Leader.

Wrote a profile about a former Bosnian refugee.

References

Laura Figueroa

Laura is a fellow journalist that I met in college. We worked together at the Bureau of Economic and Business Research.

Janice Sharp

Janice was my immediate supervisor at Florida Trend.

Ann Charron

Ann was my direct supervisor at ITT.

Todd Wilson

Todd was my immediate supervisor at the Lake City Reporter.

Memberships

Writing Samples

Publications

Career Images

Connect With Me

Recommendations

Excerpt from Recommendation Letter from Janice Sharp, Former Supervisor:

“I hired Ashley to be the editor of Florida Trend’s NEXT magazine when she was just 22. When I interviewed her, I remember that she was unfazed to learn that the editor’s position wasn’t just about writing and editing, but also about management. She has certainly fulfilled the weighty job description, excelling at managing a half-million-dollar budget, supervising and coaching a team of freelance writers and editing a 100-page magazine that is distributed to about 1,400 high schools. Ashley’s management skills and dedication to helping others will make her a great addition to your program, and I recommend her without reservation.”

Excerpt from Recommendation Letter from Lynda Keever, Former Supervisor:

“Ashley is a good communicator. A big part of her job is working directly with the magazine’s major sponsors in writing, editing and designing advertorials. Ashley’s patient professionalism and communication skills translate to satisfied clients, who are more likely to continue to do business with us in the future. Ashley serves as our official representative for the Teen Trendsetter Reading Mentors (TTRM) program, an initiative Florida Trend’s NEXT and Volunteer Florida Foundation developed that recruits and trains high school students to mentor third graders in reading. Ashley works with several of the program’s county coordinators and business executives representing big sponsors including the Florida Lottery, Comcast Cable and Publix Charities.”

Excerpt from Executive Board Recommendation Letter from Thais Rodriguez, Colleague:

“Ashley has exemplified the principles of unity, love, and respect to the fullest. She is positive and motivating as a leader in every position she has ever served. From the moment you meet Ashley, it is evident that she is a compassionate, loving, and successful leader. When I think of a model sister of our sisterhood, I think of Ashley Cisneros, one of the most beautiful individuals I have ever met.”

Excerpt from Executive Board Recommendation Letter from Kimberly Lopez, Colleague:

“Since meeting Ashley in fall 2001, I have continuously been impressed with her poise, dedication, and sincere heart. Ashley emanates the level of professionalism and dedication necessary to bring the Alumnae Association to new grounds. Further, her experience supports the constitutional duties of the nominations. For example, Ashley compiled a professional press packet to send to more than 130 potential sponsors for the 2006 Convention. She has led these efforts and the committee has received numerous compliments on the packet. Her skills have been nationally seen through her work as assistant to the National Director of Public Relations and other tasks. On area board this year, I don’t know what I would have done without Ashley. She handled difficult and sensitive issues of orientation in an efficient manner and aided chapters in their recruitment efforts. But she never limited herself to orientation issues. Ashley played a pivotal role in planning a statewide sisterhood retreat and also assisted in the details and planning of the 10 Years of Sisterhood banquet. There are so many wonderful things that Ashley has done that they could never be given justice in just this letter.”

E-mail from Todd Wilson, Former Supervisor:

“Got the package with the magazines. GREAT JOB!! I am very impressed. You always show exceptional talent and attitude and I know you will continue to be a great success at whatever you choose to do. I miss you here in Lake City, but I know you are destined to shine on a much larger stage! When you get famous, remember the little people you met along the way.”

Excerpt from Recommendation Letter from Barbara Gorman, Former Teacher:

“Ashley is a remarkable young lady with a pleasing personality and a beautiful smile. Honestly and quote candidly, Ashley is an exception, If there were one improvement that she could make it would be to be more patient. Ashley is a mover and shaker and wants things done NOW! Without a doubt Ashley is one of the finest young people that I have ever been associated with in my 28 years of teaching. No job is too much, too time-consuming, or too challenging for Ashley. She does not know the meaning of I can’t."

Excerpt from Recommendation Letter from Rebecca Mills, Former Counselor:

“Ashley is full of joy, and a visit from her is the proverbial breath of fresh air. Her skills in time management are remarkable. Ashley’s leadership style is worth noting. She is an encourager and as a result, seems to pull along even students who tend to stand on the sidelines and watch. Because she has a lovely and gracious manner about her, everyone feels included and puts aside inhibitions or reluctance to join the activities. Ashley touches many lives with her sunny disposition, compassionate nature and strong moral convictions. She receives my highest endorsement because it is her nature to achieve.”

Excerpt from Recommendation Letter from Stephanie Reck, Former Supervisor:

“Ashley has been willing to re-allocate hours to accommodate project deadlines, making sure her portions were finished on time. Ashley has completed every task I have asked her to do on schedule and with minimum supervision. Her willingness to ask question has assured the final product was done correctly. Ashley is truly an asset to a magazine staff.”

Complimentary E-mail from Rudy Martinez, CEO of Chicago-based iHispano.com:

“Your name came up three times last night at the Hispanic Professional Networking Group event in New York City. Everyone speaks very highly of you!”

LinkedIn.com Recommendations

“I called Ashley out of the blue one day. Her reputation preceded her. I have hired Ashley more than once to do

some freelance writing and have always been pleased. My clients frequently comment on how well she understands business. Thank You Ashley. We will work together again soon. Brian Barquilla” August 31, 2009

Top qualities: Great Results, Good Value, On Time

Brian Barquilla, hired Ashley as a Writer/Editor in 2009, and hired Ashley more than once

“I met Ashley at the Moving Closer to My Dreams Conference in Tallahassee, Fla, this year. We were both speakers and I was very impressed with Ashley's presentation on women and their influences. Her material was well put together and the audience felt connected to her. Ashley Cisneros is a knowledgeable speaker who can relate to any audience.” August 31, 2009

ChaChanna Simpson, Publisher/Editor, Twentity.com

“Ashley is a strongly motivated, self-starter, who embraces challenge. She is highly committed to achieving goals, is creative in her ideas, enthusiastic and hard working. I believe her life will be filled with successes, as she expects the best for herself. Whoever hires her will benefit from her talents.”

November 17, 2008

Laura Armstrong, Sr. Market Director, Florida Trend Magazine, worked with Ashley at Florida Trend Magazine

“Ashley is a team player who was dedicated to her job and worked hard to make NEXT magazine an outstanding product. She has a keen understanding of the magazine business and was well organized and efficient by nature. Ashley is intelligent, driven and a high achiever. I have no hesitation in recommending her for any position in her chosen field of work.”

November 14, 2008

Amy Keller, Associate Editor, Florida Trend magazine, worked with Ashley at Florida Trend Magazine

“Although I did not work closely with her, my observation is that Next, her main product was a success and it was a major contributor to the bottom line.”

November 14, 2008

Lori Jacoby, Associate Publisher, Florida Trend, worked with Ashley at Florida Trend Magazine

Top qualities: Great Results, High Integrity, Creative

November 14, 2008

Janice Sharp, hired Ashley as a Writer/Editor in 2005

“Ashley is smart and enthusiastic. She will make any organization she joins better. She will be greatly missed at Florida Trend magazine.”

November 14, 2008

Art Levy, Assistant Editor, Florida Trend Magazine, worked with Ashley at Florida Trend Magazine

“Ashley is a highly motivated individual who puts forth 110 percent in all her endeavors. Ashley works well as a team player and individually to accomplish various goals. She has the ability to break down large projects and tasks into smaller parts and is open to constructive criticism at each stage. Enough cannot be said about Ashley's drive and dedication. She consistently puts forth an extreme amount of energy. She not only has the know-how for many diversified tasks, but she also has the initiative to research and learn how to do so much more.”

July 25, 2008

Kimberly Lopez, National Director of Public Relations, Lambda Theta Alpha, worked directly with Ashley at Lambda Theta Alpha

“Ashley was one of the most eager-to-learn interns that I ever worked with. Her writing was concise and full of life and she was a joy to work with.”

August 22, 2009

Rodrigo Salazar, Editor in Chief, Urban Latino Magazine, managed Ashley at Urban Latino

“I managed Ashley as one of our interns during the fall of 2003, and it was a pleasure to have her on staff. She completed two feature articles during that semester and her drafts consistently demonstrated improvement. I also appreciated her upbeat attitude, no-nonsense work ethic, adherence to strict deadlines, and tenacity in tracking down elusive sources, in addition to her top-notch writing and interviewing skills. Since her stint at Oxendine Publishing, she's accumulated an impressive portfolio of clips and experience, and I wouldn't hesitate to recommend her for any number of writing and editing positions.”

September 11, 2009

Anna Campitelli, Editor, Student Leader Magazine, managed Ashley at Oxendine Publishing

Visual Kudos

Speeches

I have written 50+ speeches for executive leadership. I have also had the opportunity to present my own speeches.

Topics
  • Career Branding
  • Mentoring
  • Brainstorming
  • Recruitment
  • Philanthropy
  • Leadership
  • Student Organization Management
  • New Member Intake
  • Officer Transition
  • Journalism
  • Latino Greeks
  • Scholarships
  • Entrepreneurship
  • Women Empowerment
Venues/Cities
  • Florida Governor's Mansion
  • Lewis Clark State College, ID
  • University of Florida
  • Embry-Riddle Aeronautical University - Daytona Beach, FL
  • Tallahassee, FL
  • Tampa, FL
  • Orlando, FL
  • Washington, D.C.
  • Lewiston, ID
  • Atlanta, GA
  • Seattle, WA
  • Hispanic Chamber of Commerce- Orlando, FL

Communication Services & Products

Products

  • Advertorials
  • Banner Ad Copy
  • Brochure Copy
  • E-newsletters 
  • Event Timelines & Plans
  • Fact Sheets
  • Letters (Recommendation, Sales, etc.)
  • Magazine Editorial Plans & Articles
  • Manuals
  • Media /Press Kits
  • Newsletters
  • Newspaper Articles
  • PowerPoint Presentations
  • Press Releases
  • Programs
  • Promotional Copy
  • Reports
  • Website Copy & Web Articles
  • White Papers

Services

  • Brainstorming
  • Communicating to Multiple Audiences
  • Editing
  • Event Planning
  • Executing E-mail Campaigns
  • Fact Checking
  • Ghost Writing
  • Interviewing
  • Managing an Intranet and Listserver
  • Moderating Panels
  • Presenting
  • Proofing
  • Reporting
  • Researching
  • Solution-Finding
  • Speech Writing
  • Story Pitching
  • Technical Writing
  • Writing

Professional Profile

Award-winning freelance journalist and technical writer with experience in newspapers, magazines, websites, e-marketing, event planning and public relations. Work has appeared in New York Magazine and The Los Angeles Times, among other publications.Earned a Master's degree in Business (Entrepreneurship), a Bachelor's degree in Journalism (Magazines) and a minor in Sociology (Families) at the University of Florida.Experience in directing promotion efforts, developing partnerships, writing training manuals, managing an Intranet and listserv, planning large-scale events including conventions and conferences, creating and maintaining budgets, writing and presenting speeches, and conducting focus groups.Served on the national board of directors of two national Hispanic groups. Served as East Central Florida Chair for Connect Florida, the first statewide young professional organization in Florida --- affiliated with Leadership Florida. Honored with national organizational leadership award.

A self-motivated, self-starter who can manage multiple projects and meet critical deadlines.

Writing Specialties

Business

Entertainment

Lawyer Profiles

Women

Young Hispanic Market

Clients/Publications

  • Alcorn & Associates
  • American Latino Media
  • American Lawyer Media (ALM)
  • Atlantic Publishing
  • CarbonPig.com
  • Central Florida Urban League
  • Counterpoise
  • Florida Leader
  • Florida Trend
  • Florida Trend's NEXT
  • Hispanic Business Initiative Fund
  • iHispano.com
  • Jacksonville Advantage
  • Lake Mary Life Magazine
  • Laser Institute of America
  • LatinaStyle
  • Latino University
  • Paul Wyche & Associates
  • Pegasus
  • RYSE Magazine
  • Student Leader
  • The Satellite
  • Urban Latino
  • USA Today
  • Winter Park Magazine

Honors

  • 2012 Honoree of the Orlando Business Journal's 40 Under 40 List
  • 2012 Finalist for the Orlando Business Journal's Women Who Mean Business Awards - Women to Watch category
  • 2011 Winner & Fellow for UNITY Journalists of Color ‘s New U Program (start-up and business plan competition for News Entrepreneurs) 
  • Orlando Business Journal 40 Under 40 Nominee
  • 2011 Women of Distinction Award Nominee, hosted by the Girl Scouts of Citrus Council, Inc.
  • La Prensa Newspaper Outstanding 2011 Young Female Leader
  • LTA UF New Member of the Year
  • LTA UF Alumna of the Year
  • UF Multicultural Greek Director of the Year
  • Order of Omega Inductee
  • NALFO National Organizational Leadership Award
  • Lambda Theta Alpha's Professional Top 10 (2008)