Co-Founder, President and Project Manager
I co-founded Amplified Communication, a creative agency, to gain hands-on experience in project management and brand marketing with student entrepreneur clients of various industries including service, beauty, entertainment, fashion and technology.
As President, I've had the opportunity to hone my leadership and management skills by leading a team of 6 executives to produce events, campaigns and multimedia production for our clients. I've had the opportunity to train our agency members on social media and brand marketing, media relations, event planning, personal branding, business development and campaign management.
During our first year, we produced two large events. The first, #OHIOConnect Networking Mixer, that welcomed over 35 professional student entrepreneurs to connect, mingle and network among each other for brand exposure and create relationships for future business opportunities. We also cross-branded this event as the re-launch for our client, Lana Lip Care. We secured over 6 sponsorships who were student-owned startup businesses. We promoted this event through a social media campaign that generated buzz throughout campus and earned a media placement in our student-run campus publication, The Post.
Our second event was an entertainment concert during the spring semester, the Deans List Tour. The Deans List Tour is a traveling entertainment showcased that originated in New York City. We hosted the Deans List Tour with our Amplified Communication client musicians to showcase their talents to an audience of over 100 in the Ohio region. Staying consistent to our theme of students-helping-students, all of our partners and vendors for The Deans List Tour were businesses and brands of millennial entrepreneurs. We secured sponsorship from over 5 fashion brands, a non-profit media production company, and other entertainment and journalism organizations on and off campus. The production of the Deans List Tour resulted in brand exposure for our musicians through a campaign comprised of social media, multimedia content production and pre-concert events, all hosted by Amplified Communication.