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Ashley Fidler

Marketing | Admin | Program Coordinator


Motivated, well-organized, and detail driven professional with experience in administrative functions and digital marketing. I thrive in a deadline-oriented environment where my resourceful and positive attitude can result in efficient project timeline management and consistent achievement of goals. A self-proclaimed Excel wiz, I enjoy proofreading, organizing data, and tackling analytical projects.

Professional Experience

Oct 2014Present

Marketing & Event Coordinator

DXE Medical, Inc. &

Leading National Distributor for Automated External Defibrillators and other medical equipment.

  • Responsibly manage funds allocation of $50-$70K monthly marketing and office admin expenses.
  • Work closely with Finance Director to manage and oversee marketing budget.
  • Timeline management of multiple marketing, content and administrative projects including:

Email Marketing, Develop Co-Opportunities with Vendors, Development of Blog & Press Release Content, Monthly Newsletter, Direct Mail Campaigns and E-commerce Website Admin/Updates.

  • Planning and successful execution of company events, CPR training sessions, trade shows, vendor visits, cardiac awareness campaigns, and internal wellness activities.
  • Order and maintain office/product supplies for sales team, warehouse and biomedical team.
Aug 2013Sep 2014

Federal Government Sales

DXE Medical, Inc.
  • Identified sales opportunities on federal bids for AEDs, Vital Signs Monitors, and EKGs. 
  • Status reporting and assessment of outstanding potential revenue and analysis of key wins.
Aug 2012Jul 2013

Sales Support Specialist

BD (Becton Dickinson)
  • Utilized CMS system to support outside sales team through lead nurturing, forecast reporting and sales trends.
Jul 2010May 2012

Student Service Center Associate

Berea College Student Service Center (Registrar's Office)
  • Oversee payment and disbursement of over 3,000 student and alumni accounts. Responsible for compliance with internal procedures for fund disbursement.
  • Trusted with high volumes of confidential information such as student records, financial accounts, and personal information while maintaining FERPA regulations.
  • Serve as point of contact for students, faculty and alumni regarding academic and financial related matters, including course enrollments, graduation requirements and financial standing.



B.S., Business Administration, Finance & Management

Berea College - Berea, KY

Nationally top-ranked liberal arts institution with Work-Study Program where I learned time management by prioritizing 15 hours of weekly labor, a full academic load, and active engagement in social activities, all while achieving a 3.7 GPA.