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Work experience

Sep 2009Present

Market Research Analyst and PPC specialist

Blue Ruby Digital

As a market research analyst and PPC specialist for Blue Ruby I gather data in a variety of ways, put together reports such as sales reports, demographics, preferences, needs and buying habits, and present the findings in an understandable way to clients. With these insights I manage and optimize their PPC accounts to improve campaign effectiveness by keyword research, grouping keywords, ad text creation and authoring relevant, and compelling landing pages. 

Jul 2007Aug 2009

PPC Specialist


As a PPC specialist for Qlogix I would develop, implement, and manage multiple paid search campaigns. Led launch of over 60 successful new PPC campaigns. Identified opportunities, researched keywords and keyword groupings, created compelling text ads and optimized landing pages within campaigns, generating a significant increase in annual sales and impression shares. 

Apr 2006Jul 2007

Content Curator and SEO Specialist

Vergo Interactive

Responsible for overall content strategy, calendar creation, and copy writing. As an SEO specialist at Vergo Interactive I improved theirs along with their clients organic search results by an average of 37%. I created and launched SEO campaigns, identified areas of improvement, and managed PPC campaigns. 



Advanced knowledge of Dreamweaver
Search Engine Optimization
Advanced knowledge of SEO to optimize organic and paid search results
Working knowledge of SQL language
Working knowledge of the analytical software Alteryx
Advanced working experience with the software Tableau for analytics
Advanced expert knowledge of Microsoft Excel


Jun 2012Present


W3 Schools
Certification in HTML
Sep 2014Present

Web Developer

Courses for this certification included complete coverage of: HTML, CSS, Javascript, and PHP
Jul 2014Present

Ecommerce Analytics

Google Analytics
Certification with the specialty of ecommerce in Google Analytics
Aug 2014Feb 2016

Google Analytics Individual Qualification

Google Analytics
Google IQ Certified
Aug 2010Aug 2015


Google AdWords
Certified Google AdWords Individual
Feb 2013Feb 2015

Bing Ads Accredited Professional

Accredited Professional through Bing Ads