Lead the company initiative for improved reputation management and customer retention including vetting new partnerships, negotiating vendor contracts and providing in-house recommendations and implementation plans.
Organize participation in global tradeshows including designing messaging, collaborating on booth design, registering attendees, managing shipping of company products, coordinating payments, and providing company branding information to trade show organizers. Travel to show and serve as the on-site organizer.
Conduct market research and write content for two new marketing verticals, including copy for the website and new brochures.
Write and publish monthly blog posts on SiteLock’s WordPress website at wpdistrict.sitelock.com.
Develop and implement customer case study process including customer outreach, writing, and publication on the blog and website.