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Acknowledgements

“Top 40 under 40” Marketing Professionals by Advertising Age | “50 Women Who Made the 2012 Election” by Huffington Post | “Top 20 in their 20’s” Professionals by Crain’s Chicago Business

Experience

A—B Partners

July 2019Present

Managing Partner

Leads the political strategy practice to drive messaging, creative, communications and brand narrative for national organizations including A24, African American Policy Forum, NARAL, Legal Defense Fund, Rockefeller Foundation, Supermajority, etc

Win Black

Nov 2019Present

Co-Founder

Co-Founded Win Black and built a new campaign model and rapid content operation to counter disinformation targeting Black and Latinx voters through research, message testing, and creative content production.

MoveOn

March 2018December 2018

Federal Political Digital Director

Designed and implemented key narrative strategies for MoveOn’s voter mobilization program using the full range of MoveOn’s tools. Managed digital political endorsement and vote pledge strategy through innovative applications of online and mobile tactics like video, peer to peer text messages, virtual events, digital ads, email automation, live stream collaboration, Facebook messenger AI, etc.

Independent Consultant

Oct 2015Present

Social Impact, Political Engagement and Communications Senior Advisor

Work with non-profits/PACs, political candidates, and corporations to build communications and core narrative strategies including creative, political, and online and offline organizing strategies to mobilize audiences and voters. Notable clients:  Letitia James for NY, Higher Heights for America, 1199SEIU, Color of Change, Center for Popular Democracy, Amalgamated Bank, and Cornell University.

270 Strategies

Jun 2013Oct 2015

Vice President, Political & Creative Strategy

Led political and creative strategy for international and domestic campaigns, non-profit, and corporate clients. Provided senior-level strategic counsel to build coalitions, lead political campaigns, drive fundraising and mobilization. Developed user-focused strategies for interactive web design and creative online content and digital ads. Managed client teams and provided coaching to staff on messaging, creative assets and organizing strategies.

Obama for America

Nov 2011Nov 2012

State Digital Director, Ohio

Led the nexus of online and offline mobilization to re-elect President Barack Obama, with a key focus on list building, content creation, constituency outreach and voter turnout within the states of OH, IN, KY, and WV. Implemented new technologies such as dynamic video and social, Narwhal (email automation), and virtual call tools. 

Weber Shandwick

Nov 2010Nov 2011

Digital Account Manager

Revitalized client social marketing strategies, such as: Suave, Motorola, and Degree Men, to reengage consumers and increase sales by 60%(combined total for all clients). Trained the New York, Chicago, and San Francisco offices in digital community management.

Procter & Gamble Co

May 2008Sep 2010

Global Digital Community Manager

Executed online marketing campaigns for the Pantene brand and increased traffic to website & social media pages by 60%. Successfully launched a suite of new Pantene products exclusively online and garnered a 34% sales bump from previous year. Helped manage the TV/Online advertising budget of $3.2M and garnered 1 billion impressions to set a brand record.

Appointments

Harvard Kennedy School

September 2020August 2021

Ash Center - Technology and Democracy Fellowship

The Technology and Democracy Fellowship is part of an Ash Center initiative to explore technology’s role in improving democratic governance.

Education

University Of Cincinnati

20032007

Communications