Ashley Bryant Bailey
Senior Leader of Political Strategy and Cultural Brand Building
- Cincinnati, OH
- 5139678196
- alynnbryant@gmail.com
“Top 40 under 40” Marketing Professionals by Advertising Age | “50 Women Who Made the 2012 Election” by Huffington Post | “Top 20 in their 20’s” Professionals by Crain’s Chicago Business
Leads the political strategy practice to drive messaging, creative, communications and brand narrative for national organizations including A24, African American Policy Forum, NARAL, Legal Defense Fund, Rockefeller Foundation, Supermajority, etc.
Co-Founded Win Black and built a new campaign model and rapid content operation to counter disinformation targeting Black and Latinx voters through research, message testing, and creative content production. |
Designed and implemented key narrative strategies for MoveOn’s voter mobilization program using the full range of MoveOn’s tools. Managed digital political endorsement and vote pledge strategy through innovative applications of online and mobile tactics like video, peer to peer text messages, virtual events, digital ads, email automation, live stream collaboration, Facebook messenger AI, etc.
Work with non-profits/PACs, political candidates, and corporations to build communications and core narrative strategies including creative, political, and online and offline organizing strategies to mobilize audiences and voters. Notable clients: Letitia James for NY, Higher Heights for America, 1199SEIU, Color of Change, Center for Popular Democracy, Amalgamated Bank, and Cornell University.
Led political and creative strategy for international and domestic campaigns, non-profit, and corporate clients. Provided senior-level strategic counsel to build coalitions, lead political campaigns, drive fundraising and mobilization. Developed user-focused strategies for interactive web design and creative online content and digital ads. Managed client teams and provided coaching to staff on messaging, creative assets and organizing strategies.
Led the nexus of online and offline mobilization to re-elect President Barack Obama, with a key focus on list building, content creation, constituency outreach and voter turnout within the states of OH, IN, KY, and WV. Implemented new technologies such as dynamic video and social, Narwhal (email automation), and virtual call tools.
Revitalized client social marketing strategies, such as: Suave, Motorola, and Degree Men, to reengage consumers and increase sales by 60%(combined total for all clients). Trained the New York, Chicago, and San Francisco offices in digital community management.
Executed online marketing campaigns for the Pantene brand and increased traffic to website & social media pages by 60%. Successfully launched a suite of new Pantene products exclusively online and garnered a 34% sales bump from previous year. Helped manage the TV/Online advertising budget of $3.2M and garnered 1 billion impressions to set a brand record.
The Technology and Democracy Fellowship is part of an Ash Center initiative to explore technology’s role in improving democratic governance.