Download PDF

About

A proven digital strategist. Ashley Bryant has built a successful track record in developing and executing innovative digital marketing initiatives for global brands, and political campaigns. She's a proven thought leader in creating unique, distinctive social and digital strategies, including tech development to drive brand awareness and penetration spanning from consumer goods to Presidential elections.

Media

Speaking Engagements

Work History

Upshot Marketing Agency

August 2016Present

Vice President, Digital & Development

Leads digital/social/mobile strategy across all Upshot client teams and in new business, including concepting and technology. Provides strategic leadership to grow Upshot's interactive capabilities and evolve client digital campaigns and engagements.

Amalgamated Bank

Oct 2015July 2016

First Vice President, Digital & Customer Engagement

Developed the banks first customer engagement strategy with a focus on values-based, progressive messaging across multiple channels. Leads the online social content strategy and manages digital agency partners and tools. 

270 Strategies

Jun 2013Oct 2015

Vice President, Digital & Creative Services

Led the digital marketing strategy for international and domestic campaigns and non-profit and corporate clients and provided senior-level marketing strategic counsel to drive brand/client penetration. Developed innovative, user-focused strategies for interactive web design and creative content. Managed client teams and provided coaching to staff on digital tools and strategies.

Obama for America

Nov 2011Nov 2012

State Digital Director, Ohio

Led the nexus of online and offline mobilization to re-elect President Barack Obama, with a key focus in list building, constituency outreach and voter turnout within the states of OH, IN, KY, and WV. Developed narrative for the state websites, social networks, and video productions, along with managed a full digital team in state in order to persuade and turnout voters.

Weber Shandwick

Nov 2010Nov 2011

Digital Account Manager

Revitalized client social marketing strategies, such as: Suave, Motorola, and Degree Men, to reengage consumers and increase sales by 60%(combined total for all clients). Trained the New York, Chicago, and San Francisco offices in digital community management.

Procter & Gamble Co

May 2008Sep 2010

Global Digital Community Manager

Executed online marketing campaigns for the Pantene brand and increased traffic to website & social media pages by 60%. Successfully launched a suite of new Pantene products exclusively online and garnered a 34% sales bump from previous year. Helped manage the TV/Online advertising budget of $3.2M and garnered 1 billion impressions to set a brand record.

Education

University Of Cincinnati

20032007

Communications Major