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Work experience

Mar 2005Present

Director - Microsoft Dynamics PTU

Microsoft Corporation India Pvt Limited

Responsible for the Microsoft Dynamics in India with the following commitment areas:

  • Customer & Partner Experience
  • Business Planning & growth
  • Grow and Strengthen the Partner Ecosystem
  • Drive strategic initiatives
  • People Development
  • Operational Excellence

 Prior to the organization re-structuring, I was responsible for the depth business of Microsoft Dynamics in India. This role included revenue from enterprise segment, strategic presales and partner readiness.

  •  Achieved YOY growth > 125% for product revenue from enterprise opportunities in FY07
  • Corporate Stock Incentive Awards for 2005, 2006, 2007 & 2009
  • Best Area Award in FY08
  • Among the top 3 growth area during November 2008 to March 2009 (Economic downturn)
  • Dynamics achieved a Net Partner Satisfaction Index (NSAT) -highest in Asia and third highest across the world
  • Achieved a Microsoft Workgroup Health Index higher than the segment score 
Mar 2002Mar 2005

Technical Director

Navision Software India Pvt Ltd

Responsible for the product management, product development, partner readiness, partner support and enterprise sales.

As one of the first employees of Navision India, the role included ensuring statutory compliance and India local business practices & controls functionality in Microsoft Navision & Axapta ERP products for India.

  • Achieved 38% (against a target of 27%) of the product licenses revenue from large opportunities
  • Launched the first version of Navision and Axapta localized for Indian market
  • Development of Sub-contracting, multi-level authorization & Letter of Credit modules
  • Formulated the training strategy in line with business growth
  • Set up the support process that addressed queries for 60+ partners across > 225 customers
May 2001Mar 2002

Manager - IT Consulting

Dusk Valley Technologies Ltd

SAP practice head – India and Country Manager – United Kingdom

  • Won the first SAP services project, through Satyam, for SAP maintenance at a major FMCG company
  • Generate market awareness in the insurance sector in UK about the company’s services
  • Planning & executing CIO level events to generate qualified business opportunities
  • First win at Zurich London for IT services
Dec 2000May 2001

Senior Manager – Business Development

Systems Europe

Business development for IT services

Won the first SAP services project, through Satyam, for SAP implementation at a major white goods company

Nov 1998Dec 2000

Supervising Consultant

Ernst & Young

Business development

IT strategy and business solutions consulting

  • Involved in more than 20 ERP projects in roles such as project manager, quality assurance, ERP selection, post implementation audit and pre-implementation assessment
  • Consistently achieved a project recovery rate higher than budgeted
  • Conducted compliance reviews of several banks' Year 2000 Readiness plans - the reviews were commissioned by the central banking authority to ascertain the extent of Y2K compliance by these banks and identification of corrective measures that needed to be taken
  • Participated in an assignment that involved current state assessment and developing an improvement portfolio for the finance business processes. The client was a major travel and cargo-handling agency.
  • Participated in an assignment that involved current state assessment and developing an improvement portfolio for the sales and materials business processes. The client was a major manufacturing and trading company.
  • Assisted in business development as a pre-sales consultant for assignments in multiple industries
Jul 1996Nov 1998

Business Analyst

Ramco Systems

Project management and functional consulting

  • ERP implementation for a US$ 80 million cigarette manufacturer as project manager and functional consultant for sales & distribution business area
  • ERP implementation for a US$ 30 million turnover, air-conditioner manufacturer as project manager and functional consultant for sales & distribution and inventory management business area
  • The project at the air-conditioner manufacturer was the first to implement ISO standards
  • ERP implementation for a US$ 3.5 billion petrochemical company as a site manager and functional group leader
May 1991Mar 1994

Manager – Supply Chain

SIRS Engineering Pvt. Ltd., India

Production planning and control; Quality Control; Inventory management and Product management

  • Achieved product specific Bureau of Indian Standards (BIS) certifications within three months of commencement of operations
  • Achieved a plant efficiency of 87% in the second year of operations
  • Managed a staff of 43 that included supervisors, engineers and machine operators
  • Achieved a retail sale of 40% of the total revenue in the second year by creating a network of 7 dealers in western India
  • Reduced non-moving finished goods inventory improvement from 38% to 13% in one year through optimization of the retail products stock keeping units
  • Provided customer specific product by utilization of existing machinery through innovative technique
Jul 1988Apr 1991

Production Engineer

Reliance Industries Limited

Supervise the manufacturing operations incl. man-power planning and scheduling; Quality Assurance; Production Planning and Control

  • Supervised a staff of 75
  • First to achieve 18% more productivity in the night shift, than day shifts, in the history of the manufacturing unit
  • First to automate the shift log for the department that provided MIS reporting online to the management


Mar 1994Apr 1996




  1. Sports - Cricket, Tennis, Table Tennis, Chess, Golf (Beginner)
  2. Reading - Management, Fiction
  3. Music & Movies


  • New venture experience (entrepreneurial)
  • Business planning and strategy
  • Business development (product as well as services)
  • People management
  • Impact & Influence
  • Cross group collaboration
  • Team building
  • Business consulting
  • Development, Delivery & Support
  • Change management (pre and post acquisition of the organization)


Graduating from Indian Institute of Technology, Delhi, Ashish got his degree in management from the Xavier Labour Relations Institute, Jamshedpur.

Ashish kicked off his career with Reliance Industries and in 1991; he joined a mid-market cable manufacturing startup, where he was the Head of Supply Chain. Post his management, he worked with Ramco Systems as a project manager and supply chain consultant. In 1998, he joined Ernst & Young (EMEA) with their mid-market consulting practice in a leadership role.

He joined Navision A/S in 2002 when they were starting their operations in India. As Director – Technology, he was responsible for ERP revenue from the Enterprise segment; strategic alliances & partner relationships, product localization & training and product development. After the acquisition of Navision A/S by Microsoft, he transitioned to Microsoft India and is currently the Director- Microsoft Dynamics PTU where his focus is the ERP & CRM business.

Ashish is a frequent speaker at industry events and conferences throughout the country, including the IIM Lucknow, XLRI jamshedpur, IIT Delhi and MAIT.