Ashish Jain

  • A-2, 105, Poonam Park, Lalbaug Industiral Extate, Lalbaug, Mumbai 12
Ashish Jain

PGDBM with 7 years of Experience in Retail, Franchising and New Business Development

Work History

Work History
Apr 2013 - Nov 2014


Komodo - Rare art Design

Sourcing & Refinishing of Goods

  • Vendor Identification in Bali and Chaing Mai based upon categories of furniture, skill sets and relative cost of buying the same. Over 20 vendors were established for supply of the same.
  • Developing relationships with vendors so that the orders can consolidated orders can be given so as suffice full container loads
  • Provide exotic and antique look to furniture with the assistance of skilled artists and cost management

Marketing & Sales

  • Retailing of Finished Furniture from our outlet in Andheri and experience villa in Aamby Valley
  • Micro Marketing tie-ups with local retailers so as to increase sale of furniture
  • Networking with vendors and clients during furniture trade expos and developing clientele
  • Development of the portal ( and maintaining the same. Maintenance of the FB page of the brand.
Nov 2012 - Mar 2014

Self Employed



  • Based on the trends providing design program to cotton Mills for making of cloth material.
  • Supplier network based on expertise of cloth making made with VHM, Soma Textiles and Saajan Clothing Mills for regular supply of materials


  • Building a client base of about 30 retail customers which included parties from Andhra Pradesh, Tamil Nadu and Maharashtra
Jul 2008 - Oct 2012

Store Manager

ITC Ltd - Wills Lifestyle

Sales Planning & Operations:

  • At High Street Phoenix achieved 5 cr at a GOLY of 23%. A consistent performance every month to ensure that the store is in pace with the set objective of achieving targets.
  • An Increase in value share by 23% against a FF increase of 6%
  • During EOSS a GOLY of 29% with an overall target achievement of 108%
  • Consistently achieved store targets consecutively for 4 years with an average achievement being 105%.
  • Achieved GOLY of 19% in Gift Voucher Sales
  • Successfully delivered corporate orders for Crompton & Greaves & Diageo from the store
  • Received Stars and Stripes award for the Best Managed store for Iscon Mall Ahmedabad
  • My performance review ratings were good (3) and excellent (1) ratings in the last 4 Annual Performance Reviews
  • Pilferage was kept at only 0.1% against a permissible average of 0.5% by the brand
  • An increase in sale from retained customers ensured with a growth of 25% in value
  • Marketing Initiatives
  • Micro Marketing Tie-ups with non competitive retailers like Titan, Tanishq, Costa Coffee and Punjab Grill for issue of GV’s so as to drive and footfall to the store.
  • Also Tie ups were done with row house residential complexes during my tenure in Korum Mall to drive fottfall in new store.
  • Achieved a redemption of 85% on the spot redemption for in-store promotions by the brand


Visual Merchandising & Product Presentation

  • To represent themes rather than colour stories in store & to implement VM as per the central VM plan
  • An average VM mystery audit score of 90% against a national average of 82%
  • Received the award for the best VM store at national level at Iscon Mall – Ahmedabad


Manpower Management & Training

  • 0% attrition of staff in the FY 2011-12
  • 2 of my Associates cleared the National level test and became Store Managers
  • Store Management training Session conducted for more than 10 newly recruited store managers
  • Induction Training conducted for new joinee for over 2 years
  • Average People Index in mystery audits have been 80%
  • Myself was part of training program “Building Blocks” only for selected personnel from ITC group companies for enhancement of management skills


Merchandise Planning

  • Delivering an average sell thru at FV sales of more than 60% which included and average sell thru of about 75% in Formal wear. The same resulting in higher inventory turnover for the store.
  • EOSS stock allocation for S-23 and S-24 for West Region done with 100% accuracy. The same was done by me for 2 and a half years
  • Regular inter-store transfer of stock done within the region so as to contribute to increase in overall category sales.
May 2007 - Jul 2007

Summer Trainee

Jumbo King Vada Pav
  • Market Research on the new towns & cities Jumbo King can enter and prioritize the same based on TG
  • Standardize processes for Real Estate Evaluation & Employee Administration.


2006 - 2008


Welingkar Institute of Management Development & Research
Jun 2005 - Mar 2006

Masters in Commerce

H R College of Commerce & Economics
2002 - 2005

Bachelor in Management Studies

Narsee Monjee College of Commerce & Economics
Jun 2001 - Mar 2002


HR College of Commerce & Economics



Niraj Vora

Partner, Komodo - Rare Art Design

Manoj Sule

Regional Manager, ITC Limited, Wills Lifestyle

Renoy Varghese

Area Manager, ITC Limited, Will Lifetstyle

Dheeraj Gupta

Managing Director, Jumbo King

C Y Pal

President, Franchising Association of India