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Ashish Gheravada

Marketing-Merchandising Manager


Analytical, detail-oriented and highly skilled professional with rich experience in merchandising, product development, costing and communication. The candidate possess solid track record of simultaneously handling seasonal developments and bulk orders. Demonstrated expertise in establishing new customers seeks opportunity in Retail Buying/Product Development of an organization of high repute.

Work experience

May 2012Present

Marketing-Merchandising Manager

Arvind Limited

Key responsibilities include -

  1. Product development for the new season as per buyer's specification
  2. Costing and negotiation with buyer and vendors
  3. To ensure smooth execution of the merchandising process
  4. To effectively liaise between the Buyers, internal team and vendors
  5. Customer Portfolio – Pantaloons (Mens’ and Womens’wear), Reliance Trends, IZOD, Arrow, COLT, Ruggers, Parx, Louis Philippe, Allen Solly, Indus League
Jun 20092010

Assistant Merchant

ZEDEX Clothing Pvt Limited
  1. Production planning to ensure timely delivery
  2. Close co-ordination with the retail team to analyze the product life cycle
  3. Close monitoring of the merchandising process flow for Denim Category

Educational Qualification


Masters of Fashion Management

National Institute of Fashion Technology

A comprehensive two years degree course that focuses on various aspects of apparel fashion - buying, merchandising, retailing, marketing, technological know-how.


Post Graduate Diploma

National Institute of Fashion Technology

A course that introduces the students to various nuances of retailing and with hands on experience prepares them for the field of retail.


Bachelor of Science

International Institute of Fashion Design

Three years degree course with specialization in fashion designing

Core Qualification

Customer Needs Assessment
Product Development
Customer Satisfaction
Problem Solving
Quick learner


  1. Contributed significantly to establish Reliance Trends as a regular patron in 2014
  2. Appreciated for achieving 100% OTIF for product development of IZOD-Spring Summer-2013
  3. Secured "A" in the examination conducted by World Intellectual Property Organization (WIPO) 2011
  4. Awarded “BEST GLAMOROUS PARTY WEAR COLLECTION” for the fashion show in 2008
  5. Awarded “BEST CREATIVE COLLECTION OF THE YEAR” for the fashion show in 2006

Extra-Curricular Activities

  1. Secretary for the cultural club at NIFT
  2. Student coordinator for the Resource Center at NIFT
  3. Fashion show coordinator for Silver Jubilee celebration at NIFT

Personal Details

  • Languages Known: English, Hindi and Gujarati
  • Date Of Birth: 8th October