James Ashe

As Marketing Manager; WebSpark Design

Strategic Management & Strategy Development/Implementation

• Responsible for Implementing General Marketing Strategies and Corporate Organization
• Conducted strategic consulting, including business plan & sales strategydevelopment.
• Brand development, web site traffic growth, and advertisingrevenue. Developed brand strategy and statistics systems.
• Conducted competitor analysis
• Initiated a customer retention program involving email campaigns and newsletter creations

Search Engine Optimization

• Performs Link Building
• Management of (PPC) Pay Per Click Campaigns
• Performed Keyword Research, including meta-tags, title tags and headers
• Constantly researching the latest SEO/SEM trends and changes
• Increasing website traffic using best practice methods; Strong SEM, including paid and non-paid methods
• Content Writing & Training others in SEM practices

Bloggin

• Maintained company Blogs
• Maintained Client Blogs
• Maintained Personal Blog
• Researched and tracked current Blog Trends

Social Media

• Built and grew various micro blog accounts (Twitter, Tumbl, Plurk, etc...)
• Maintained and grew social sites (Facebook, My Space,Linkedin, etc...)
• Engaged and Interacted with customers & future clients on these various social platforms

Public Relations

• Created and distributed various press releases to national and local press
• Developed and maintained media contact list

Analyitics

• Constantly monitored website analytics of various clients
• Sent out weekly customized analytical reports to various clients
• Analytical platforms (Google Analytics, Google Adwords)

As Officer of Homeland Security; USCG

·Oversaw station departmental functions.

·Budget management.

·Training & Development Officer.

·Conducted Media Relations/Public Affairs

·Received various awards and medals for the performance of duty.

As Public Affairs Specialist (Intern); Adventure Partners

·Promoted the CIA (Central Intelligence Agency) to NC A&T State University students.

·Worked with strategy implementation team to organize events and plan strategies.

·Advised client of marketing procedures and project progress.

·Increased awareness of CIA brand from 15% to 32% among NC A&T students and faculty.

As Marketing/Public Affairs Specialist (Intern); Interscope, Geffen, A&M Records

·Proactively grew the Greensboro, Winston-Salem, Highpoint territory for this company introducing and promoting new artist/product to the NC market.

·Researched and analyzed business opportunities by evaluating target segments, market entry, profitability, and best ROI resulting in providing supervisors with weekly reports and advisement of potential industry trends.

·Established partnerships with local businesses and developed promotional campaigns through the use of social media networks/viral campaigns to increase artist brand awareness and the expansion of the organization’s brand.

As Marketing Assistant; NC A&TStateUniversity (University Relations)

·Cultivated and maintained relationships with local, as well as, national news media (television, radio, internet, magazine, and newspapers).

·Stream-lined redundant processes resulting in lowering organizational cost by reducing the use of valuable company resources and expensive labor hours.

·Created executive presentations for state wide conferences promoting and exchanging ideas among universities.

·Prepared and edited press releases to local and national media presenting school accomplishments, programs, and other relevant day to day operations.

·Conducted community events to promote organizational brand.

·Maintained and updated media contact lists.

·Acted as member of strategic planning board and marketing/promotions committee for Greensboro Fun Fourth Festival (www.aroundthepiedmonttriad.com/gsofestivals/FunFourth/index-fun4.htm); Over 100,000 in attendance.

As Marketing/Production Coordinator; WNAA 90.1 FM

·Added significant value in the creation of a cross-functional production department responsible for an increase of 42% in the efficiency of radio spot production.

·Created and launched innovative and compelling marketing programs, resulting in the generation of new advertising clients.

·Implemented and designed media kit to educate prospective clients on the significance of radio advertising while boosting the awareness of company brand.

·Coordinated the production and media selection of advertising spots for local and national businesses such as:  Sony BMG, Coca Cola, Malachi House, Wachovia, Bob Dunn Ford, among others.

·Increased the listening audience by 33% through the development and implementation of multi-channel marketing strategies.

·Contributed to the increase of organizational brand awareness through the development of company website, SEO, Internet marketing campaigns, and strategic alliances.