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Work experience

Oct 2010Mar 2012

Marketing Coordinator - South

Levi Strauss Pakistan

Responsibilities- Supporting Sales Team to achieve Targets - Coordination with the region for Global Marketing/ Communication Campaigns/ Artworks and adapting them as per Local requirement

- Developing & Implementing Brand Engagement and Activation Strategies - Designing Creative Communication for ATL/ BTL - Effective and timely execution of campaigns/ Activities/ Promotions - Close coordination with agency to manage Digital Brand Engagement - Implementation of Retail Marketing Calendar - Ensuring complete financial discipline and maintaining Budget- Staff Training - Managing Visual Merchandizing and Retail Operations - Vendor Management - Evaluating Sponsorships/ Proposals


- Received a Certificate from our Country Manager for Outstanding Contribution in the launch of dENiZEN™ Brand from Levi’s®

- Added over 5000 Fans on dENiZEN Fanpage within a week through a Digital Campaign

- Organized a competition titled "dENiZEN Dance Challenge" with over 200 contestants leading to 60% increased footfall on all dENiZEN retail outlets

- Effectively managing the Marketing Spend and reducing it by 20%

- Effectively and efficiently managing the Marketing activities to achieve 35% growth in the business overall

- A successful joint promotion with FM 91  resulting in 28% additional sales during the promotion

- Increased Footfall by 46% after signing the deal for Branding Rights at ACT ONE STUDIO for 3 months free of cost

Jan 2007Sep 2007

Client Relationship Executive


Responsibilities- Meetings with Potential and existing clients

- Build and maintain best possible client relationship- Devise strategic marketing campaigns & brand strategies

- Generate ideas, build activation proposals & presentations- Drafting event report for clients

- Handling PR related activities for existing/ new clients

Achievements- Organized an event for Nestle, Kabirwala Factory Launch. The chief guests in this event were Honorable General Pervaiz Mushharaf and CEO of Nestle, the event was a huge success and I was an integral part of the team who organized this event

- Organized event for Samsung, World Cyber Games 2007 with over 2000 attendees concluded by Samsung’s Country Manager

- Organized the Launch Event and Corporate Dinner for Acasia Golf Club


Brand Activation
Brand Development
Product Marketing
Marketing Communication
Stragetic Planning




Iqra University


- Prepared Marketing Research Report on Cupola Group

- A Detailed Product Re-Launch Plan for Princess Dairy Cheese - Prepared Brand Management Report on Wall’s Cornetto - Sales Management Report on Sooper Biscuits by English Biscuit Manufacturers - Supply Chain Management Report on Rajby Industries - Human resource management report on Bosicor - Designed complete business plan covering marketing, financial and other plans of an BTL company - Designed a Marketing Plan for a revolutionary product (Paper Soap)

Courses CompletedStrategic Marketing Management, Brand Management, Consumer Behavior, Advertising, Event Management, Direct & Services Marketing, Sales Management, Operations Management


Marketing, Brand Management, Strategic Planning, Advertising/ ATL & BTL - Conceptualizing, Brand Activation/ Event Management, Product Development, Ms Office, Photoshop


To be furnished upon request


SportsSnooker & Chess

LeisureExploring information technology, watching and analyzing marketing campaigns by different companies (ATL & BTL), Making 3D Models, listening music, and watching movies.

Information & Current AffairsCable News Network (CNN), British Broadcasting Corporation (BBC), Daily Dawn newspaper, Readers' Digest, Times and browsing the WWW.


To work with an institution which has a vision that is fully elastic to the expanding globalization, increased penetration of information technology and ever increasing competitiveness and meritocracy in the professional world


A very detail oriented person who is habitual of meeting deadlines, a team player who likes a healthy competition among his colleagues and can work systematically and efficiently under pressure. Good at crunching time and managing the workload as per the priority and requirement.