Sr. Product Management and Marketing
An early stage, venture-backed company providing the industry’s first asset security solutions set by combining geospatial (GIS) intelligence and predictive analytics. (Position eliminated due to sales target shortfall).
· Delivered market strategy including target segments, solution areas and marketing plans, to penetrate nascent spatial analytics market, focus business development efforts and enhance brand equity
· Delivered a winning website as part of re-branding to showcase the company’s brand promise-of-value
· Delivered integrated marketing plan to meet business objectives on a very low budget
· Pioneered new market category and defined brand components to accelerate market leadership and brand equity through competitive differentiation and sustainable enterprise value
· Delivered business cases for strategic product acquisitions and technology alliances