Ashok Sankar

Summary

Results-driven professional with a proven track record of delivering innovative strategies, products and programs to drive growth, revenues and enterprise value in challenging and competitive markets. Excels at delivering integrated marketing programs that incorporate relevant techniques for effective market awareness and customer acquisition. An able cross-functional leader who offers pragmatic knowledge of the marketing discipline combined with technical and business acumen. Recognized throughout career for creative, analytical, communication and problem solving skills. Adept at positioning technologies in terms of business benefits and processes that resonate with buyers and create customers. Accomplished relationship manager skilled at building strategic alliances for the long term and creating win-win situations. Managed global revenues of up to $75 Million.

Work History

Work History
2007 - 2008

Sr. Product Management and Marketing

SPADAC

An early stage, venture-backed company providing the industry’s first asset security solutions set by combining geospatial (GIS) intelligence and predictive analytics. (Position eliminated due to sales target shortfall).

·        Delivered market strategy including target segments, solution areas and marketing plans, to penetrate nascent spatial analytics market, focus business development efforts and enhance brand equity

·        Delivered a winning website as part of re-branding to showcase the company’s brand promise-of-value

·        Delivered integrated marketing plan to meet business objectives on a very low budget

·        Pioneered new market category and defined brand components to accelerate market leadership and brand equity through competitive differentiation and sustainable enterprise value

·        Delivered business cases for strategic product acquisitions and technology alliances

2006 - 2006

Vice President - Marketing

Chorus Systems

An early stage, venture-backed company that provides the industry’s first and only automated incident & problem resolution management (ITSM) solution.(Position eliminated due to sales target shortfall).

·Delivered corporate strategy to drive pioneering market category and accelerate customer acquisition.Blueprint included solution definitions, pricing, direct & channel-based customer acquisition models

·Instrumental in securing pilot deals at a key federal organization after one meeting and with two enterprise accounts; Led efforts to partner with premier ITSM solution providers and a leading PC manufacturer

·Shaped product for market readiness and quality showcasing enterprise value and meeting needs

·Assisted sales personnel with key prospect engagements and delivered essential enablement tools including ROI analyzer, pricing tool, and presentations

·Managed third party agency to deliver brand components, website and execute on key marketing programs

2004 - 2006

Director - Product Management & Marketing

NetSec/Verizon Business

A leading Managed Security Services provider acquired by MCI/Verizon Business in 2005.

·Led global product management and marketing for Managed Security Services (MSS) offerings with revenues of $14M (2005) and projected revenues of $20M (2006)

·Defined whole-product, launched and operationalized the next-generation MSS management platform including Security Risk Management (SRM) functionality, the first from an MSS provider, to maintain market leadership

·Assisted sales to win brand-name customers in banking, media, automotive, manufacturing and energy industries in the US and Europe.

·Defined and implemented critical operational processes and service level agreements (SLAs)

2002 - 2003

Sr. Product Management

Aether Systems

A leading provider of mobile and wireless infrastructure solutions. (Position eliminated due to sales shortfall)

·Managed overall product and marketing mix for a mobile office solution with projected revenues of $3M (FY03) including P&L, positioning, product roll-out, sales models and go-to-market plans

·Won significant federal customer account against the leading competitive wireless email solution provider

·Delivered business cases and proposals for product adoption at a leading Global Systems Integrator (service model) and a leading systems provider (OEM model) accounting for 70% of product revenues; assisted BD personnel with reseller relationships

1999 - 2002

Global Director - Strategy & Product Marketing

CEYONIQ AG

A global provider of enterprise content management and archival solutions.Invited by Board of Directors to develop global business strategy and build a product management & marketing organization to effectively launch and steward solutions internationally.(Position eliminated due to company bankruptcy).Global Director, Strategy & Product Marketing, Ceyoniq AG

·Delivered business & product strategies & go-to-market plans to achieve global revenues of $90M

·Built and led global product management/marketing team to execute product roll-outs and meet business objectives; served as advisor/consultant to product managers & the board

·Spearheaded programs that significantly enhanced company awareness among leading analysts andwon multiple editorial placements with leading trade journals

Director of Product Marketing, Treev

·Led global re-branding efforts and launched company successfully at AIIM (USA) and CeBit (Germany) events to maximize company visibility in market space

·Led team of professionals to implement innovative programs to deliver revenues of $17M (FY00) and $21M (FY01) – 25% year-over-year growth

·Executed marketing campaigns that upgraded 60% of customer base within 9 month period

·Led product launches and process implementations across global markets

Education

Education
1984 - 1986

MS

Virginia Tech