Ashley Salim

Ashley Salim

Portfolio

Work History

Work History
Aug 2012 - Present

Digital Media Intern

Georgia Aquarium

-Manage and monitor Georgia Aquarium and Marineland Dolphin Adventure social media including Facebook, Twitter, Google+, Pinterest and Instagram, reaching more than 150,000 users

-Update and create posts for Georgia Aquarium blog on Square Space through HTML coding

-Edit and develop content for monthly internal and external e-newsletters and e-blasts distributed to approximately 800,000 users through HTML coding on Silverpop

-Organize and update crises management communication plan and strategy daily

-Research and construct social media strategy for Aqua Vino event campaign resulting in more than 300 #AquaVino Tweets

-Calculate Google analytics for weekly social media executive reports

May 2012 - Aug 2012

Public Relations Intern

Georgia Southern University Office of Career Services

-Developed Career Services Eagle Career Net Campaign-Created social media plan using Facebook, Twitter and Instagram to be implemented by future Career Services employees-Wrote press releases and news articles for student newspaper -Designed posters, handbills and flyers targeting students using Adobe InDesign and Photoshop to be distributed throughout the Georgia Southern University campus -Generated mass emails to be distributed to more than 20,000 students, faculty and staff

May 2012 - Aug 2012

Visiting Nurse Health System Account Manager Intern

Carpenter and Company

-Composed press releases, media alerts, emails and other marketing materials distributed to various outlets associated with Visiting Nurse Health System-Corresponded with companies for sponsorship, volunteers and support for several programs like "In the Moment- A Celebration of Life" and "Big-to-Do," generating more than $20,000 in donations-Researched companies with missions and values similar to Visiting Nurse Health System to reach out to for volunteers, donations and sponsorships-Generated ideas for presentations, invitations and other promotional materials for Visiting Nurse Health System events-Developed e-mail blasts and e-communications sent to various people, organizations and companies through e-mail and Linkedin-Updated Excel sheets organizing contacts, companies and other information

May 2011 - May 2012

Career Educator Intern

Georgia Southern University Office of Career Services

-Developed career services newsletters distributed to more than 20,000 Georgia Southern University students-Assisted in creating a Career Services social media policy and guideline -Planned, coordinated and marketed two career exploration and development events- "Ice Cream Social" and "Day at the Casino" with a combined attendance of 175 students and a goal of 100.-Served as social media chair co-managing Career Services Facebook, Twitter and Pinterest increasing social engagement-Guided students by providing educational and career related information by assisting in resume and cover letter writing and change of major questionnaires

Education

Education
Aug 2008 - Jul 2012

Bachelor of Science

Georgia Southern University

-Awarded Public Relations Student of the Year and Public Relations Planning Student of the Year Award 

The awards are chosen annually by the pubic relations advisory board at Georgia Southern University.  The advisory board consists of pubic relations employees from companies like Georgia-Pacific, Air-Tran and others.

-Hope Scholarship Recipient, Dean’s List and Outstanding Scholar