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Eli Blevis, Kevin Makice, William Odom, David Roedl, Christian Beck, Shunying Blevis and Arvind Ashok. "Luxury and New Luxury: Quality and Equality"; Published in DPPI 2007

Arvind Ashok, Christian Beck and Nick Quagliara. "Ri-Ri: Assisting bus conductors in Madras"; Published in CHI 2007. Finalist in the Student Design Competition.

Arvind Ashok and Christian Beck. "Using Activity Theory to Develop a Design Framework for Rural Development"; Published in CHI 2007, poster session.



Affinity Diagramming, Bodystorming, Cognitive Walkthrough, Concept mapping, Contextual Inquiry, Experience Prototyping, Focus Groups, Heuristic Evaluation, Human-Centered Design, Participatory Design, Personas, Prototyping , Scenarios, Usability Testing.


Photoshop, Illustrator, IHMC Cmap Tools, Visio, Flash, Dreamweaver


Python, Django, Javascript, HTML, CSS



  • Interaction Design and its role in developing countries
  • Sustainability
  • Increasing social capital and civic sense in India
  • Educating under-privileged kids in India - I am raising money for this cause, running the SV marathon in October.


  • Ability to work efficiently both individually and in a group. Demonstrated leadership qualities in running offshore dev team.
  • Experience in research and analytical work through extensive academic training.
  • Outstanding communication and problem solving skills. Highly motivated and dedicated to succeed.
  • International student design competition finalist at CHI 2007.


To practice interaction design and be part of a team/organization that adds value to people's lives.

Work experience

Aug 2007Present

Interaction Designer


I work as the lead interaction designer/interactive architect at facetPlay ( facetPlay is a self-funded, small startup that rethinks the one-identity nature of today's online conversations and interactions by enabling people to manage all facets of their identity. Context and Identity are at the core of this product.

I drive the entire design process under the supervision of the VP of Corporate Development.

My role includes:

- Defining the complete user experience

- Designing and defining new features for the product

- Understanding user needs, as well as business and functional requirements.

- Creating detailed design and functional specifications (storyboards, workflows, mockups, prototypes, specifications) that effectively communicate the information design and interaction design.

- Conducting research and usability testing, gathering data on the designs and iterating new designs.

- Managing off-shore development team in Chennai, India.

- Redesigning the UI to incorporate user research and usability feedback.

Jun 2004Aug 2005

Software Engineer/Designer

K7 Computing Pvt Ltd

K7 Computing is a leading antivirus solution provider in India, and is the second largest selling antivirus in Japan.

I was responsible for

  • writing tools and utilities to automate various activities of the virus lab.
  • determining new features in the product, part of the think-tank along with the CEO
  • UI and user-experience


Aug 2005Aug 2007


  • Graduated with 3.8 GPA
  • Finalist at the International Student Design Competition at CHI 2007, representing IU
  • President of GISA (Graduate Informatics Student Association) at IU
  • Part of the group of students that promoted and ran "Design House" at IU
  • Fully-funded scholar for the duration of the Masters program at Indiana University
Sep 2000May 2004

Bachelor of Engineering

University of Madras
  • Graduated with Honors with a 79% aggregate
  • Member of the student council in the Department of Computer Science