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Summary

Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.

Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Distinguished background driving profitability through the strategic implementation of digital commerce and marketing programs in the retail sector. Track record of monetizing digital investments with consumer purchase data to achieve meaningful insights. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI. 

Core Competencies 

  • Digital Delivery Infrastructure
  • Lead Generation
  • Virtual Sales Leadership
  • Integrated Marketing
  • Merchandising Strategy
  • Mobile & Social Media
  • Relationship Management
  • E-Business & Pricing Strategy
  • SEO, SEM & Web Analytics
  • Budget Management
  • Market & Consumer Intelligence
  • Team Leadership
  • Stakeholder Engagement
  • Talent Acquisition/Development
  • Direct Marketing

Professional Experience

2013Present

Accounting clerck

COMPANY NAME

HCL company limited

20112013

Vice President of Marketing

COMPANY NAME

2010 2011

20072011

Vice President of Digital Marketing

COMPANY NAME

Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.

  • Produced an 18% increase in commercial account growth for Frost Bank Texas by differentiating the client’s brand messaging platform with an integrated digital marketing campaign.
  • Secured a 28% increase in mortgage loan sales for HSBC bank through the design and launch of a suite of customized social media, and mobile marketing programs aimed at Tier I commercial customers.
  • Engineered $9.2M in e-commerce sales growth for Walgreen’s within nine months by employing optimized customer acquisition tools tailored to pharmacy reorders and online gift cards.
  • Grew agency gross revenue from 0 to $63M in four years leveraging digital marketing strategies.
  • Completed development and launch of a web-based Channel PRM marketing communications system for Advanced Micro Devices.
20042007

Director of Global Channel Marketing 

COMPANY NAME

Promoted to a global channel marketing role with oversight of public and government relations, promotions, and communications as well as a $9.3M annual budget.

  • Developed and managed a 24-member staff comprising direct and indirect reports and collaborated extensively with key stakeholders to drive integrated efforts targeted business critical product lines.
  • Created $600,000 in press coverage by creating and introducing a Regional Public Relations Program including a CEO speaking tour with key government and corporate officials across 10 countries.
  • Served on a 12-member brand council tasked with restructuring and revitalizing the AMD brand and forging links with key international markets using strategic government relations and contract bid plans for China, Russia, and India.
  • Grew profit margins by 29% in nine months by developing and launching a globally standardized CRM system, including key involvement in beta testing and program modeling for global deployment.
  • Brought in 27% more retail revenue for the consumer sales division by establishing a cooperative retail advertising partnership with Microsoft, Acer, Dell and HP.
  • Attained a 34% ROI by leading the transition to an internal SAP e-commerce platform.
20002004

Director of Marketing Communications

COMPANY NAME

Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.

  • Fostered a 35% regional sales growth across retail and distribution sales channels through the successful introduction of a CRM-driven customer loyalty program.
  • Increased market share from 13% to 33%, delivering the highest market share within three years.
  • Delivered over $75M in new annual business and the highest market share across AMD worldwide through the launch and development of a newly formed Latin America division.

Education

May 2014May 2016

MBA Finance and Logistics

MGR university

May 2011May 2014

b.com commerce

madras university

Skills

Quick Learning Ability Observing skills 

Certifications

Portfolio

PortfolioDescription

Notable Acheivements

  • Generated $1.2M in sales through the successful launch of an online beta version of web loans processing e-commerce site complemented by extensive digital and email marketing efforts.  
  • Secured 28% customer acquisition growth via web loyalty for HSBC Bank and achieved 17% web revenue growth for Best Buy.  
  • Delivered a 21% sales increase in 9 months by designing qualitative and quantitative research programs to understand customer needs, test new campaign tactics, and measure customer experience. 
  • Recognized in the Top 10% of leadership based on overall performance and potential and earned nomination to the Future Leadership Program for advanced executive level training.
  • Drove 32% plus increase in online revenue for national retail clients, Whole Foods, Best Buy, & Walgreen's by developing innovative Social Media, Mobile Commerce and SEO/SEM programs targeting key customer segments.

Web Commerce & Customer Metrics (Before & After)

Education and Professional Development

Master of Business Administration in Marketing, University, City, ST
Bachelor of Arts, University, City, ST

Professional Organizations :  American Marketing Association & Digital Marketing Association

Financial Services E-Commerce Career
Managed Global Digital Marketing Agency
Global PRM / E-Commerce
, AMD
Emerging Markets Brand Lead
, 3M