HCL company limited
Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.
Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Distinguished background driving profitability through the strategic implementation of digital commerce and marketing programs in the retail sector. Track record of monetizing digital investments with consumer purchase data to achieve meaningful insights. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI.
HCL company limited
Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.
Promoted to a global channel marketing role with oversight of public and government relations, promotions, and communications as well as a $9.3M annual budget.
Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.
Web Commerce & Customer Metrics (Before & After)
Master of Business Administration in Marketing, University, City, ST
Bachelor of Arts, University, City, ST
Professional Organizations : American Marketing Association & Digital Marketing Association
Financial Services E-Commerce Career
Managed Global Digital Marketing Agency
Global PRM / E-Commerce, AMD
Emerging Markets Brand Lead, 3M