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Arunkumar Shanmugam

Sr. SEO Analyst


A Google Certified Professional with 7 years of working experience across a wide variety of industries (E-commerce Shopping & E-commerce Hospitality) including, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay-per-Click Advertising (PPC), Conversion Rate Optimisation (CRO) and E-mail Marketing.

An ample knowledge on Web Analytics, Google Tools, Bing Tools, Email Marketing Tools: Monitoring website performances, campaign performances, developing key reports, dashboards and analysis. Co-ordinates marketing objectives with web developers based on system capabilities.

I have a deft knowledge of revenue generation to achieve the targets and i have managed a team of Digital Marketing Executives.

Working Experience

7 year's overall experience in "Digital Marketing" SEO, SEM, Email Marketing, PPC, CPC, Social Media Marketing, Site Architecture Analysis.

  • Good Knowledge in Search Engine Optimization, Google AdWords and sound knowledge Microsoft Excel.
  • Extensively worked with E-Commerce, Local Search engines, Yellow pages, Dreamweaver, HTML, JavaScript.
  • Working on Search Engine Optimization with sound knowledge of the On page & Off page optimization.
  • Flexible and versatile to adapt to any new environment and work on any project.
  • Good knowledge in Google hotel management ads, and also in online hotel agency meta search programs.
  • Possess excellent communication and interpersonal skills, agreeable personality, positive attitude and perseverance to undertake challenging jobs.
  • Familiar tools handling - google analytics, google adwords, google tag manager, metasearch, bing ads, facebook ads manager
  • Metasearch program tool (Expedia Ads).
  • Email marketing tools (Sendinblue, Streamsend, Mailchimp)
  • Familiar CMS (content management systems) - Opencart, Joomla, Wordpress, Avvio, Magento, Prestashop.

Work experience

Oct 2016Present

Sr.SEO Analyst

Crotus Technologies Pvt Ltd.

Roles & Responsibilities:

1) Website architecture

2) On-Page Off-Page optimization.

3) Search Engine Marketing (at present in Google).

4) Affiliate marketing on relevant hospitality domains .

5) Google AdWords (€ 12, 000/ per month)

6) Email Marketing using (Sendinblue and Streamsend applications)

7) Metasearch engine program Online Travel Agency (OTA) for hotels (TripAdvisor, Expedia & Trivago).

8) Competitors analysis tool (Rankwatch)

9) Meta tag analyzing and improvement.

10) Reports - Analytics report (channel wise), AdWords report (Campaign wise) and send to manager.

Jan 2015Oct 2016

Sr.SEO Analyst


Ecommerce website - Handling the 18 members team and play a major role in this website, worked on site architecture, on-page, off-page, quality backlinks, link-exchange, affiliate marketing, email marketing, google pay-per-click, bing pay-per-click, facebook marketing, youtube video ads and etc.

Roles and Responsibilities:

1) E-commerce website architecture.

2) Analyzing and implementing On-page & Off-page activities on daily basics.

3) Quality back-link improvement strategy for 1500 categories.

4) Special day pages analysis and promote through paid campaigns.

5) Email marketing protocol verification and promotion.

6) AdWords campaign analyzing and improvement strategy to generate revenue.

7) Affiliate marketing campaign through (91mobiles, junglee & buyhatke).

8) Google Product Listing Ads for multiple categories.

9) Email marketing tool (MailChimp & Mywannado)

10) Working on free SEO tool (SEO Quake, Spyfu, MOZ, ).

11) Keywords analyzing tools (ubersuggest, keywordtool, google keyword planner & SERP's)

12) Meta tag automation for all categories, optimize to improve page rank.

13) Managing Facebook campaign - creating promotional posting, product promotion and optimization.

14) Generating reports on all channels to the management.

Apr 2014Dec 2014

SEO Analyst


Keyword Analysis, SEO, SEM, Google Analytics,Site Architecture Analystis

Search Engine Optimization, Keyword Research, Link-building,  Add Negative Keywords, Prepare Meta Tags, Prepare Meta Description, Monitor Campaign Performance

Referral Program

1. Prepare feed and list products to free product listing sites like Junglee,Buyhatke, Sweetcouch, Baggout to improve sales from free medium

2. Contact affiliates like Dealspricer to list our products to improve sales.

Aug 2012Apr 2014

SEO Analyst

TCP International Inc

On-Page Optomization, Off-Page Optimization, Keyword Research, Prepare Meta Tags, Prepare Meta Description

Referral Programs

  • Content writing.
  • Keyword optimization.
  • Updating social media profiles.
  • Advising about product trends.

Other Portals Maintenance

Product adding for additional sale and maintenance in,,,,,,,etc.

Aug 2011Aug 2012

SEO Analyst

AXIO Info Tech

On-Page Optimization, Off-Page Optimization, Link Building.

Referral Programs

  • Social content writing.


On Page Optimization
  1. Initial site audit & structuring
  2. Google Analytic Setup
    • E-Commerce tracking
    • Custom Variable tacking
    • Goal Setup
    • Filter Setup
  3. Google Webmaster Tools Set Up
  4. Bing Webmaster Tools Set Up
  5. Keyword Research
  6. Prepare Meta Tags

Off Page Optimization
  1. Thematic Link Building
  2. Content Link Building
  3. Content Marketing.
  4. Business Listing.
  5. Blogs
  6. Social Bookmarking.
  7. Forum Link Building.
PPC Campaigns

1. Conversion Oriented Keyword Research.

2. Structure Campaigns.

3. Add Negative Keywords.

4. Link Google Analytics  & Google Adwords.

5. Monitor Campaign Performance.

6. Reduce CPC & Improve Conversion.

7. Metasearch engine program ads.

Referral Program
  1. Prepare feed and list products to free product listing sites like Junglee, Buyhatke, Sweetcouch, Baggout to improve sales from free medium

  2. Contact affiliates like Dealspricer to list our products to improve sales.

Shopping Portals
  1. Product sale and maintenance in,,,,,, etc.
  2. Product adding and content writing.
  3. Keyword optimization.
  4. Updating social media profiles.
  5. Advising about new trends.



Integrated M.Sc (Software Engineering)

Sethu Institute of Technology

Software Engineering.


Higher Secondary

ST. David's Higher Secondary School

State Board ( Computer Science ).



ST. David's Higher Secondary School

State Board.


  • Strong working knowledge in :
  1. Microsoft Office 2010.
  2. Photoshop CS5, CS6.
  3. Illustrator CS5, CS6.
  4. HTML, CSS.


I hereby declare that the above-mentioned information is true to the best of my knowledge.


Date:                                                                                                                                      [S ARUNKUMAR]