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  • Primary and secondary research using quantitative and qualitative methodologies.
  • Analysis & data mining using tools like SPSS, MS Excel, R, Power BI, Tableau, Microstrategy
  • Setting up and managing competitive intelligence frameworks and Online Panels
  • Business process analysis
  • Requirement analysis and drafting processes, policies and procedures.
  • ISO implementation
  • Conducting performance reviews, determining training needs & conducting programs

Work History

Msheireb Properties ( subsidiary of Qatar Foundation)
Oct 2010 - Till Date

Senior Manager-Market Analytics

  • Set up Market Analytics department
  • Advised Leadership Team on trends and changes in the marketplace that could impact company’s business interests.
  • Lead Strategic initiatives like revamp of Business Model, Retail Strategy Development, and Health Care Facility Development.
  • Influenced the revamp of communication strategy
  • Designed the customer feedback mechanism and reporting systems.
  • Developed Employee Engagement Metrics
  • Cross-functional engagement to develop Business Reporting systems, specifically digital metrics for Marketing
  • Overseeing implementation of Research & Consultancy projects outsourced to external agencies
Dubai Properties Group
July 2008  Sep 2010

Manager - Market Intelligence

  • Joined Mizin, a member of Dubai Holding in July 2008. Set up the Market Research function at Mizin. – transferred to Dubai Properties Group in July 2009.
  • Advising senior management on investment decisions (from a market
  • Conducting Customer Satisfaction Surveys
  • Responsible for generation of monthly and quarterly Intelligence Reports.
  • Data mining using internal customer databases.
  • Periodic updates to Marketing & Business Development functions about Market trends & developments.
Pan Arab Research Centre
Sep 2005 -June 2008

Research Manager / Regional ResearchCoordinator

  • Designed qualitative & quantitative research programs to deliver strategic insights to clients.
  • Responsible for managing activities related to project management, marketing analytics and marketing research and helping the sales team in pre-sales activities for syndicated research projects.
  • Pitching for new business with existing accounts, new business generation, act as a strategic partner to support business development.
  • Streamlined data analysis procedures (quantitative and qualitative analysis) across branch offices.
  • Devised training modules for new recruits.
  • Established processes to help streamline operations across Research, Analysis and Field teams
IMRB International
Jan 1995Aug 2005

Senior Executive

  • Managing data collection on research projects from inception to completion, liaised on a day-to-day basis with internal & external clients, suppliers and other members of the project team.
  • Implementation of QA/QC procedures
  • Providing inputs for proposals for potential & existing clients
  • Training team members.
  • Moderation of Focus Groups & In-depth interviews
  • Setting up and managing Consumer Research Panels


  • Google Analytics Certification
  • Specialization Certificate - Business Analytics; Wharton School - University of Pennsylvania , Oct 2015 - May 2016
  • Specialization Certificate - Data Science ;Bloomberg School of Public Health , Johns Hopkins University ; Mar 2015 - Dec 2015
  • Diploma - Computer Applications; National Institute of Information Technology Aug 1991 - June 1992
  • Bachelor of Commerce; Central University of Pondicherry; July 1988 - May 1991