Summary

4.7 years of Industry experience in marketing and advertising domain  effectively used both on-line and offline advertising mediums for the promotion of various products and services. Developing and managing all facets of  client relationships with success in increasing revenues and fulfilling the organization’s mission.

Work History

Work History
Jun 2014 - Aug 2015

Manager-Client Servicing

Creative Media Pulse Technologies Pvt. Ltd.

Clients Handled-  few of international accounts like, Viteos, Bharatiya Vidya Bhavan- UK, Treewool, etc. Few of national clients like, Dayanand Sagar Institute, Uber, Accenture, Daimler- Mercedes, MS Shelter, Sri Ram projects, Sonata Softwares, Morgan Stanley, Source Hub, MSC Softwares.

  1. Engaging with key accounts to build and maintain relationships and enhance revenues.
  2. Understanding client requirements and discuss brand and communication strategies with the clients, handle commercial issues with the client.
  3. Presenting thoughts on creative outputs and discussing the same with internal design and development teams and clients.
  4. Leverage on industry insights and interface with internal team to confirm technical feasibility.
  5. Focus on up selling other services that may help the client with enhanced visibility, resulting in more business.
  6. Handling escalations, meeting with client to discuss trends, performance, issues, and way forward.
  7. Intensive liaison with internal department to ensure flawless and timely delivery.
  8. Creating requirements, preparing presentations, drafting proposals, ideating and conceptualization
  9. Digital Marketing, Social media Marketing, SEO, Google Ad words, Social Media Management, Email Marketing, ATL, BTL, promotional campaign planning and execution for the clients’ projects and company.
  10. Lead generation and tracking through various tools
  11. Regular interaction with team, guiding and overseeing the entire production cycle.
  12. Ability to influence the client’s decision making to enhance business revenue
  13. Analyze and assess delivery standards and propose recommendations as required
  14. Handling high pressure situations, offer solutions to clients for on timely delivery of projects
  15. Push for closure projects and increase cash flow to the company.
Mar 2013 - Jun 2014

Client Servicing Executive

Better Communications Pvt. Ltd.
  1. To assist brand managers in research, analyse and evaluate the competitive market environment Monitor threats and opportunities and amend actions where necessary.
  2. To ensure brand/Sales development.
  3. Responsible for managing on-line and offline branding, communications and campaigns through Regularly updating the website with updated visuals and texts.
  4. Media Planning and execution on pan India level.
  5. Content Management of the website, along with SEO and social media updatations.
  6. Assist in developing a holistic Marketing Plan for the Brand product lines, developing brochures, flyers, Scheme letters and other promotional materials, merchandise Point of Purchasing (POP)/Point of Sale (POS), Store Marketing (SM) Programs
  7. Assist in create, manage and implement creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual marketing plan and budget
  8. Assist in Marketing plans which include – Advertising, Sales Promotion, Public Relations, Product Development, Pricing & Distribution
  9. Prepare complete presence of any advertising/promotional campaign to brand managers
Sep 2010 - Jan 2013

Client Servicing Executive

Sanket Communications Pvt. Ltd., Bhubaneswar

 Clients Handled-Panda Travel Mart (A retail chain of Luggage & Luggage accessories), Mehers' Retail Store of ethnic wears and ladies wears, Alishan Realcon Pvt Ltd, Khimji Jewellers (Jewellery retail chain), Swosti group of hotels, National Aluminium Company Ltd. (NALCO), Dept. of Tourism, Orissa State Co-operative Bank.

  1. Collect and understand client requirements via the briefing process.
  2. Maintain client business relationships.
  3. Debrief and contribute towards strategy, creative and other key aspects of the brand deliverable to the internal project / delivery teams.
  4. Coordination and execution of exhibitions, designing and release of press Ads, tvc and planning and execution of seasonal promotional campaigns through proper usage of conventional & digital media.
  5. Management of social media (Face book)
  6. Email campaigns, email content creation and monitoring the campaign Product positioning
  7. Seek out business opportunities.
  8. Manage and follow up on all commercial aspects of the account.
  9. Fulfilling marketing objectives of the client.

Certifications

Certifications
Aug 2015 - Sep 2015

Inbound Marketing

HubSpot Academy

Skill of Inbound Methodologies, applying them to attract strangers, to convert visitors, to close leads and to delight customers.

Education

Education
Aug 2007 - Mar 2009

M.B.A

ICFAI National College, Berhampur

With Marketing Specialization.

Apr 2004 - Mar 2007

B.B.A (Bachelor in Business Administrations)

College of  Business Administration, Berhampur

with Marketing specialization

Skills

Skills

  •  Understanding and acquiring a strong knowledge base - category / brand information, consumer insights, market awareness and competitive trends.
  • Project Management 
  • Brand product research - understanding the place of the brand in the market and with customers
  • Handling budgets, managing campaign both (online and offline) costs and monitoring the effectiveness of campaigns;
  • Exposure of planning and execution on both online and offline platforms.
  • Expert knowledge in SEO, SEM, SMM, Google Adwords, ORM, ATL, BTL

Personal details

Father’s Name: Mr. Jogendro Behera

Date of Birth: 24.04.1987

Address: House No.-4, 24-9, 19th D Cross, 11th Main, N. S. Paliya, BTM Layout 2nd Stage, Bangalore – 560076