Qualifications Summary

·Strong business acumen, cross functional experience, and proven ability to drive growth in highly competitive markets, especially Healthcare & IT industries.

·  A leader and team-builder with ability to instill a sense of passion for excellence, achievement, and innovation

·  A dynamic goal-driven performer, thoroughly knowledgeable and competent with an extensive and diverse background in entrepreneurial situations and strategic campaigns


  • New Business Development 
  • National Accounts        
  • Product Development
  • Strategic Marketing 
  • Distribution Channels     
  • Market Research & Analysis
  • Sales, Sales Management, Training 
  • Project Management   
  • Fluently Bilingual; English/Spanish

Work History

Work History

Previous Experience

Regional Manager

Medical Disposables Company

(Now, Kendall Products)


Rated Top Regional Manager for 3 consecutive years

Sales increase: From approx. $250K to over $5 million in less than 4 years


District Manager

Linde Home-care Medical Systems

(Div of Union Carbide)


Promoted to District Manager after only 7 months.

#1 District in Region


Bristol Laboratories

Hospital Representative

(Div of Bristol Myers Co.)


Promoted to Hospital Representative 

Twice nominated for Bristol's Best Award

Dec 2008 - Present


8P Consulting, LLC.

8P Consulting is a management consulting firm specializing in assisting small to medium businesses.  By assembling work-groups that are a combination of staff and independent consultants appropriate for each client, we provide management consulting, coaching, and advisory services in the broad areas of:

Project Management, Process Improvement: Review, Design, and Coaching Sales:  Sales Evaluation, Training, Optimization, Retention, Motivation Business Plan:  Strategic, Start-Up, Training, Development and Execution Product Development:  Product Positioning, Pricing Strategies, Stage-Gate Project Management/Innovation. Innovation Strategies & White Space Opportunities Evaluation Marketing Strategy, Position Analysis, SWOT Analysis, Market Segmentation, Data Analytics, Metrics

Channels of Distribution:  Design, Setup, Optimization

Sep 2003 - Nov 2008

Marketing and Business Development Manager

SYNNEX Corporation


  • Led Business Development Team's B2B sales and marketing activities for 2 Major product lines to Key National accounts, Public Sector, and Healthcare vertical markets.  Responsible for Hardware, Software and Reseller Marketing Services.
  • Worked with IBM and Toshiba on account development and marketing campaigns with annual marketing budgets in excess of $4 Million. Also assigned as Project Manager for Reseller Marketing Services.


  • Contributed to annual sales increase from $192 Million to $744 Million -  a 388% increase.  More than 6 times market growth.
  •  Market share penetration grew from 14% to 41%.
  •  Grew Key Accounts Focus share from 49% to 79%
  •  Gross Margin growth = 66%, Net Margin growth = 57% in a very competitive market

Laid off due to SYNNEX losing the distribution rights of IBM, and loss of funding for my position from Toshiba.

Jan 2002 - Sep 2003

Solutions Advisor

Gateway, Inc.

Assess and provide business-specific hardware systems, networking, e-Business services and training.  

Just after my departure, all nationwide Gateway locations were closed, and company was acquired by E-Machines

Feb 1994 - Dec 2001

Sales & Marketing Director

Pierson Distribution


Managed all Sales and Marketing activitiesDirected project to convert company from fleet storage to full distribution, logistics,and        marketing services mostly for SMB Healthcare companies in the SoutheastDeveloped A-Z Strategic and Tactical marketing programs for captive customers.


  • Increased revenues +935% (FY 93’) to (FY 00’)
  • Reversed annual losses exceeding - $260K to profits exceeding $1.1 million
  • Played a key role in transitioning company to new ownership after sale.
Jan 1993 - Feb 1994

Sales & Marketing Manager, Healthcare Market

Span-America Medical Systems


Hired during crisis management situation resulting from potential loss of #1 customer that accounted for over 80% of Span-America's business, all to the Acute Care (Hospital) Market.  Commissioned to design, develop, and implement strategic and tactical plans to develop products, set-up distribution channel, and hire/train a sales force for penetrating the Alternate Sites Market (Nursing Homes, Retail, Home Healthcare, DME, etc.) as well as, actively support the sales and marketing activities in the Acute Care Market.

  • Developed sales force training materials on products, Govt reimbursement, and clinical therapies.
  • Market & competitive analysis, forecasting and strategic planning for company operating plan.
  • Plan, research, execute and manage new product development projects from concept to launch including all marketing deliverables


  • Designed and set up new Strategic Marketing Plan for new expansion into Alternate Sites markets. 
  • Hired, trained and managed new independent sales force for 49 States. 
  • Secured contractual arrangements with National Chains, GPOs, National and Regional Medical Distributors                                 
  • Increased sales revenues by 745% - highest of all company divisions in just 12 months
  • Successfully launched six new products into marketplace in only 12 months (Including one requiring FDA 510(k) Medical Device approval)

Despite the impressive accomplishments and progress of my segment of the business, after one year there was a mass exodus of management personnel, including myself, who left due to uncertainty about the financial viability and future of the company. 

It is with great pride that just a few years later I was congratulated by the V.P. of Sales and Marketing and informed that most of the sales and profits of the company 2 years after my departure emanated from sales within the Alternate Sites Market, which I started.





Microsoft Office




Certified Associate in Project Management

AMA Management Seminars


IBM x-Series Servers & Storage


Certified Associate in Project Management CAPM

Project Management Institute

A+ Certification