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Arthur, Chi Ho Kwok

Sales Director - Hylink Digital Solution Co., Ltd - HK Office


Experienced sales director with 5 years b2b and 5 years digital marketing sales & account servicing experience. 

Advertisers served across different industries including airline, hotel, finance, e-commerce, fashion & education.

With strengths in up-selling, cold & warm calling, negotiations, account servicing and solution packaging.

Extensive network in medias, agencies and advertisers across local, overseas and China market.


With strong belief in the importance of omnichannel data integration, data driven marketing approach with AI enablement, I am keen on leveraging my network and sales skills to pursue my career in digital and data related industry.


Hylink Digital Solution Co., Ltd (HK Office) - Achieved 9M RMB revenue 2018 Q1 RF under my direct contribution.

China Search (Asia) Limited - Successfully achieved / over-achieved sales target  which ranged from 3M – 10M RMB a quarter in 2014 – 2015 year end.

China Search (Asia) Limited - Successfully develop and deploy the strategy of developing China Agency Channels in 2015 which became a new momentum of revenue growth.

Work experience

Jul 2016Present

Sales Director

Hylink Digital Solution Co., Ltd - HK Office

Hylink Digital Solution Co., Ltd. (SSE: 603825) is among  the biggest local China full-service digital agency, managed 7B RMB media spend in 2017.

Hong Kong office responsible for business development of both China inbound and outbound business.



Developed stable partnership with agency partners to work as China media buying channel like Baidu, 360, Toutiao, iQiyi, etc. in HK and other regions by the first half of 2017.

After securing channel revenue, turned the focus to direct clients and established cooperation with 3 major clients by the end of 2017.

Recruited another 2 major clients in 2018 Q1 to achieve 9M RMB revenue 2018 QRF.

Key Functions

  • Proactively explore new pitches and businesses opportunities from both direct clients and agencpartners.
  • Co-work with different support team across Beijing, Shanghai, Guangzhou, Shenzhen depends on account nature. Scope of work include proposal & strategy development, campaign setup, on-going performance optimization, reporting and performance review.
  • First point of client servicing.
  • Relationship management with medias and partners.
  • Negotiations of partnership and rebate contracts.
Jan 2015Jun 2016

Associate Sales Director

Baidu International Advertising Unit - China Search (Asia) Limited

China Search (Asia) Limited is the sole reseller of Baidu in HK, MO, SG, TW and an authorized reseller for other overseas areas. As the most significant overseas partner of Baidu, we account for 80% of Baidu overseas revenue.



Besides existing local and overseas channels, in 2015 I started developing Channels of China so as to keep up with the target growth. By the end of 2015, my team started partnership with iProspect CN, GroupM CN, Havas CN, Zenith CN, Dragon Trail, etc.


Key Functions

  • Proactively recruit and generate new leads and businesses opportunities
  • Develop media plan and presentations
  • Organize workshop and road show for clients and agencies
  • Co-work with account management team on the campaign setup and ongoing performance
  • Negotiations of partnership and rebate contracts
Jan 2014Dec 2014

Senior Business Manager

Baidu International Advertising Unit - China Search (Asia) Limited


Switched to the focus of channel development, covering Hong Kong and overseas agencies including iProspect, Zenith, Starcom, OMD, Resolution, MEC, Maxus, DigitasLBi Sweden, Forward3d UK, Qumin UK, Digital Luxury Group Switzerland, etc.

Jan 2012Nov 2012

Senior Account Executive

ToppanForms Computer Systems Limited

Key Functions

  • Generate new sales leads and new sales revenue
  • Penetrate current accounts & maintain long term relationships.
  • Planning of the response to RFP and tenders which include sourcing, budgeting of hardware, software and labor work, specification verifying and proposal, demonstration presentation development.
  • Follow up project deployment, scheduling of deliverable, coordinating different parties involved like construction workers, technicians and.
  • To assist in marketing activities which include seminars and conference.
Mar 2010Oct 2010

Project Executive

Hong Kong Trade Development Council

Key Functions

  • Pre-show, pre-mission & event on-site support.
  • Recruitment of delegates
  • Business matching for delegates
  • Preparation of marketing materials.
  • Logistic support
  • Maintenance of delegates database
  • Follow up potential business matching delegates
Mar 2009Feb 2010


Cotton On Hong Kong

Key Functions

  • Achieve sales and K.P.I. target
  • Wages and productivity control
  • Training, development and management of team
  • Store presentation and visual merchandising
  • Inventory management
  • Loss prevention



Jiu Ching Chu Secondary School (Kwai Chung)

Hong Kong Advanced Level Examination (2005) - With full certificate, B in Chinese and Culture, B in Computer Application

House Captain of the Green House & Committee Member of the Student Union


CNEC Christian College

Hong Kong Certificate Education of Examination (2003) - With full certificate, B in Chinese, C in English (Syllabus B)



Jan 2015Jan 2016

Baidu Certificated Marketing Consultant

Baidu Inc.
Apr 2008Present


International English Language Testing System

With Overall Band Score 6.5






An energetic and diligent one who has developed an proactive approach to drive sales. 

I am also a great team player who works well with different parties in the corporate.


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