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Arthur, Chi Ho Kwok

Account Director - Hylink Digital Solution Co., Ltd - HK Office

Summary

Experienced account director with 8 years b2b and 6 years digital marketing sales & account servicing experience. 

Advertisers served across different industries including airline, hotel, finance, e-commerce, fashion & education.

With strengths in up-selling, cold & warm calling, negotiations, account servicing and solution packaging.

Extensive network in media, agencies and advertisers across local, overseas and China market.

Objectives

With strong belief in the importance of omnichannel data integration, data driven marketing approach with AI enablement, I am keen on leveraging my network and sales skills to pursue my career in digital and data related industry.

Achievements

Hylink Digital Solution Co., Ltd (HK Office) - Achieved 6M RMB revenue 2018 Q1 RF under my direct contribution.

China Search (Asia) Limited - Successfully achieved / over-achieved sales target which ranged from 3M – 10M RMB a quarter in 2014 – 2015 year end.

China Search (Asia) Limited - Successfully develop and deploy the strategy of developing China Agency Channels in 2015 which became a new momentum of revenue growth.

Work experience

Jun 2018Present

Account Director

Hylink Digital Solution Co., Ltd - HK Office

Hylink Digital Solution Co., Ltd. (SSE: 603825) is among the biggest local China full-service digital agency, managed more than 7B RMB media spend in 2017.

Hong Kong office is responsible for business development of both China inbound and outbound business.

 

Summary

Following the change of focus from performance media focused to full-service digital focused of HK office, my job role went through a change from sale focused to account serving focused.

Key account serving includes Sands Macau, Fiji Airways, Tod's Group.

Key Functions

  • Co-work with support teams in Shanghai & Guangzhou on account operation. Scope of work includes participating in proposal & strategy development, campaign setup, on-going performance optimization, reporting and performance review.
  • Explore new media opportunities.
  • Participate in new pitches and co-pitch with support teams in Shanghai & Guangzhou. 
  • Relationship management with medias and partners.
  • Negotiations of partnership and rebate contracts.
Jul 2016May 2018

Sales Director

Hylink Digital Solution Co., Ltd - HK Office

Accomplishments

Developed stable partnership with agency partners to work as China media buying channel like Baidu, 360, Toutiao, iQiyi, etc. in HK and other regions by the first half of 2017.

After securing channel revenue, turned the focus to direct clients and established cooperation with 3 major direct clients by the end of 2017.

Recruited another 3 major direct clients by 2018 Qto achieve 6M RMB revenue 2018 Q1 RF.

Key Functions

  • Proactively explore new pitches and businesses opportunities from both direct clients and agencpartners.
  • Co-work with different support teams across Beijing, Shanghai, Guangzhou, Shenzhen depends on account nature. Scope of work includes proposal & strategy development, campaign setup, on-going performance optimization, reporting and performance review.
  • The first point of client servicing.
  • Relationship management with medias and partners.
  • Negotiations of partnership and rebate contracts.
Jan 2015Jun 2016

Associate Sales Director

Baidu International Advertising Unit - China Search (Asia) Limited

China Search (Asia) Limited is the sole reseller of Baidu in HK, MO, SG, TW and an authorized reseller for other overseas areas. As the most significant overseas partner of Baidu, we account for 80% of Baidu overseas revenue.

 

Accomplishments

Besides existing local and overseas channels, in 2015 I started developing Channels of China so as to keep up with the target growth. By the end of 2015, my team started partnership with iProspect CN, GroupM CN, Havas CN, Zenith CN, Dragon Trail, etc.

 

Key Functions

  • Proactively recruit and generate new leads and businesses opportunities
  • Develop media plan and presentations
  • Organize workshop and road show for clients and agencies
  • Co-work with account management team on the campaign setup and ongoing performance
  • Negotiations of partnership and rebate contracts
Jan 2014Dec 2014

Senior Business Manager

Baidu International Advertising Unit - China Search (Asia) Limited

Accomplishments

Switched to the focus of channel development, covering Hong Kong and overseas agencies including iProspect, Zenith, Starcom, OMD, Resolution, MEC, Maxus, DigitasLBi Sweden, Forward3d UK, Qumin UK, Digital Luxury Group Switzerland, etc.

Jan 2012Nov 2012

Senior Account Executive

ToppanForms Computer Systems Limited

Key Functions

  • Generate new sales leads and new sales revenue
  • Penetrate current accounts & maintain long term relationships.
  • Planning of the response to RFP and tenders which include sourcing, budgeting of hardware, software and labor work, specification verifying and proposal, demonstration presentation development.
  • Follow up project deployment, scheduling of deliverable, coordinating different parties involved like construction workers, technicians and.
  • To assist in marketing activities which include seminars and conference.
Mar 2010Oct 2010

Project Executive

Hong Kong Trade Development Council

Key Functions

  • Pre-show, pre-mission & event on-site support.
  • Recruitment of delegates
  • Business matching for delegates
  • Preparation of marketing materials.
  • Logistic support
  • Maintenance of delegates database
  • Follow up potential business matching delegates
Mar 2009Feb 2010

Second-In-Charge

Cotton On Hong Kong

Key Functions

  • Achieve sales and K.P.I. target
  • Wages and productivity control
  • Training, development and management of team
  • Store presentation and visual merchandising
  • Inventory management
  • Loss prevention

Education

20032005

Jiu Ching Chu Secondary School (Kwai Chung)

Hong Kong Advanced Level Examination (2005) - With full certificate, B in Chinese and Culture, B in Computer Application

House Captain of the Green House & Committee Member of the Student Union

19982003

CNEC Christian College

Hong Kong Certificate Education of Examination (2003) - With full certificate, B in Chinese, C in English (Syllabus B) 

Certifications

Jan 2015Jan 2016

Baidu Certificated Marketing Consultant

Baidu Inc.
Apr 2008Present

IELTS

International English Language Testing System

With Overall Band Score 6.5

Language

Cantonese


Mandarin


English


Personality

An energetic and diligent one who has developed an proactive approach to drive sales. 

I am also a great team player who works well with different parties in the corporate.

Availability

One Month Notification