Download PDF

Arthur, Chi Ho Kwok

  • Hong Kong
  • +852 6110 7624

Associate Sales Director - Baidu International Advertising Unit (China Search (Asia) Limited)


Experienced associated sales director with 5 years b2b sales experience and 3 years sales experience in digital marketing field, also co-leading an account management team of 6 teammates with the AM team head.

With strengths in up-selling, cold & warm calling, negotiations, account servicing and solution packaging.

Proven network in medias, channels and advertisers across local, overseas and China market.

Successfully achieved / over-achieved sales target ranged from 3M – 10M a quarter in 2014 – 2015 year end by recruiting new business from direct advertisers like LuisaViaRoma, ASOS, Delta Airlines, L'Oreal Travel Retail, VMware, etc. and channel partners like Forward3D UK, Qumin UK, MEC HK, Digital Luxury Group Switzerland, iProspect CN, GroupM CN, Havas CN, etc, 


With strong belief in the big uptrend of digital marketing, big data-driven marketing strategy and the powerful multiplier effect of social media, I am looking to leverage my sales skills and network of cross region channels and advertisers into sales position of digital marketing field


Successfully achieved / over-achieved sales target  which ranged from 3M – 10M a quarter in 2014 – 2015 year end.

Successfully develop and deploy the strategy of developing China Agency Channels in 2015

Work History

Jan 2015Present

Associate Sales Director

Baidu International Advertising Unit - China Search (Asia) Limited

China Search (Asia) Limited is the sole reseller of Baidu in HK, MO, SG, TW and an authorized reseller for other overseas areas. As the most significant overseas partner of Baidu, we account for 80% of Baidu overseas revenue.



Besides existing local and overseas channels, in 2015 I started developing Channels of China so as to keep up with the target growth. By the end of 2015, my team started partnership with iProspect CN, GroupM CN, Havas CN, Zenith CN, Dragon Trail, etc.


Key Functions

  • Proactively recruit and generate new leads and businesses opportunities
  • Develop media plan and presentations
  • Organize workshop and road show for clients and agencies
  • Co-work with account management team on the campaign setup and ongoing performance
  • Negotiations of partnership and rebate contracts
Jan 2014Dec 2014

Senior Business Manager

Baidu International Advertising Unit - China Search (Asia) Limited


Switched to the focus of channel development, covering Hong Kong and overseas agencies including iProspect, Zenith, Starcom, OMD, Resolution, MEC, Maxus, DigitasLBi Sweden, Forward3d UK, Qumin UK, Digital Luxury Group Switzerland, etc.

Jan 2012Nov 2012

Senior Account Executive

ToppanForms Computer Systems Limited

Key Functions

  • Generate new sales leads and new sales revenue
  • Penetrate current accounts & maintain long term relationships.
  • Planning of the response to RFP and tenders which include sourcing, budgeting of hardware, software and labor work, specification verifying and proposal, demonstration presentation development.
  • Follow up project deployment, scheduling of deliverable, coordinating different parties involved like construction workers, technicians and.
  • To assist in marketing activities which include seminars and conference.
Mar 2010Oct 2010

Project Executive

Hong Kong Trade Development Council

Key Functions

  • Pre-show, pre-mission & event on-site support.
  • Recruitment of delegates
  • Business matching for delegates
  • Preparation of marketing materials.
  • Logistic support
  • Maintenance of delegates database
  • Follow up potential business matching delegates
Mar 2009Feb 2010


Cotton On Hong Kong

Key Functions

  • Achieve sales and K.P.I. target
  • Wages and productivity control
  • Training, development and management of team
  • Store presentation and visual merchandising
  • Inventory management
  • Loss prevention



Jiu Ching Chu Secondary School (Kwai Chung)

Hong Kong Advanced Level Examination (2005) - With full certificate, B in Chinese and Culture, B in Computer Application

House Captain of the Green House & Committee Member of the Student Union


CNEC Christian College

Hong Kong Certificate Education of Examination (2003) - With full certificate, B in Chinese, C in English (Syllabus B)



Jan 2015Jan 2016

Baidu Certificated Marketing Consultant

Baidu Inc.
Apr 2008Present


International English Language Testing System

With Overall Band Score 6.5






An energetic and diligent one who has developed an proactive approach to drive sales. 

I am also a great team player who works well with different parties in the corporate.


One Month Notification