Arslan Mark Isakov

  • Bishkek Kyrgyz Republic
Arslan Mark Isakov

Senior Planner of Marketing campaigns

Summary

Goal-oriented Marketing and Communication professional with 6 years of solid experience in direct selling company with a portfolio of more than 1000 products in 6 categories. Proven success and speed in building and executing 17 Marketing Campaigns in a year. Experienced in managing and planning events for product presentation and demonstration. Well-versed in marketing plan development and project management. Excited to become productive rainmaker and bring new appealing opportunities and ideas satisfying personal moto: "always to better".

Career highlights

  • Launched activation and integration of a new corporation slogan, "You make it beautiful", to celebrate women through the power of their beauty so outreach is effectively a brand ad, a breadth of product and a drive to brochure;
  • Launched redesigned www.avon.kg with new comprehensive clear design to elevate the online experience of Customer and bring more value to the brand; new web platform increased traffic up to 50%; developed and integrated new style and visual concept for online content;
  • Won annual award "Best Project Team" for Non-Paper Project to transform the business to 100% online platform which resulted in annual $15k savings;
  • Successfully launched Breast Canser Crusade with pink ribbon products in Kyrgyzstan. This raised more than $6K in 2 years that gave us opportunity to start information campaign about the disease and importance of regular mammography screenings. 
  • Developed efficient and clear marketing and communication strategy for Avon Kyrgyzstan;
  • Developed and executed Lottery actions with scratch cards to drive sale growth of strategic new products by 80% (Absolute lipstick and Big&Daring mascara presented by Irina Shayk and Avon Luck EDP presented by Maria Sharapova);
  • Achieved dramatic growth of all product categories (Color, Fragrance, Skin care, Personal care, Hair care and Fashion&Home) in 2014 with results of 42% annual growth of total sales vs 2013.
  • Successfully launched new portfolio of Avon products: Baby 0+, Hair Colorants, Body Illusion underwear line, Fitness store. 

Skills

Multi-level marketing, brand strategy and insight, customer empathy, commercial insight,  price management, customer communications, customer incentive programes, market research, marketing strategy, beauty industry, copywriting, product marketing, customer incentive programs, social media content, social media contest, public speaking, event management, charity activities, tv advertising, print production, online&print content management, creative development, product presentation, marketing claims.

Work History

Work History
Jan 2015 - Present

Senior Planner of Marketing campaigns/Customer Activation programmer

Avon Cosmetics Ltd | Bishkek - Beauty and Fashion products

Responsible for successful implementation, execution, oversight and control of customer activation programs flow. Pro-active implementation of necessary sales promotion initiatives and representative activation to address specific needs. Broad-expertise in online and offline campaign planning, price management,  leading effective execution of campaign plans according to agreed strategy and campaign schedule, assuring achievement of planned sales and profit targets.

May 2009 - Dec 2014

Marketing Associate/Copywriter

Avon Cosmetics Ltd | Bishkek - Beauty and Fashion products

Responsible for preparation and adaptation of core print store, Avon brochure, that is attractive and stylish, welcoming and engaging, delightful, shoppable, convenient and delivers great value. Extensive background in copywriting for print and online platforms (print brochures, website, marketing materials and social network pages). Expertise in architecture of brochure, product marketing and merchandising, developing visual concepts and design, creating special offers.

Sep 2006 - Apr 2009

External Relationships/Volunteer

AIESEC | Bishkek, Kyrgyzstan

Managed digital project to build a new website for a model agency, maintained external relationships of AIESEC with local companies and organizations, launched fundraising campaign for AIESEC, logistic services.

Education

Education
Sep 2005 - Jun 2008

Bachelor's Degree, Business Economics, Organizational Studies, Entrepreneurship Management

Manas University | Bishkek

Economics and Administrative Sciences is multidisciplinary concentration that provides a rigorous and synergistic program in the study of commercial business. GPA: 3.42 (Awarded the Diploma of Honor)

Sep 2002 - Jun 2005

Vocational, Tourism and Hotel Management, Food and Beverage Management, Travel Management

Manas University | Bishkek
GPA: 3.67 (Awarded the Diploma of High Honor)

Certifications

Certifications
Oct 2014 - Nov 2014

Managing Fashion and Luxury Companies

Coursera - Università Bocconi, Milan, Italy
Managing Fashion and Luxury Companies is a free online class taught by Erica Corbellini & Stefania Saviolo of Università Bocconi. The course provided an overview of the global fashion and luxury business and an in-depth understanding of what drives the market, business models, and brand management strategies.

Interests

Artificial Intelligence, Global Marketing, Advertisement as Art, Social Psychology and Human behaviour, “Buy”ology, Photo Art, Consumerism, Dream factor in Marketing, Science and Technology, Word of Mouth Marketing. 

language skills

English (Fluent), Russian (Mother tongue), Turkish (Fluent), German (basic), Kyrgyz (Fluent)

References

References

References are available upon request