Arshad Ali

• Understanding the business requirement of the client

• Develop and implement testing and optimization plan to maximize online conversions

• Manage online advertising budget allocation throughout the month
• Off Page and On Page Optimization
• Keyword Research and Analysis

• Track, measure and report on marketing campaign performance on a daily, weekly, and monthly basis to the marketing department

• Manage Adwords account including creating new campaigns and refining keywords
• Implementing Social Media Strategy
• Assist with general online marketing initiatives, which could include website functionality, email marketing, SEO, social media, and promotions
• Manage Google analytics services

Managing PPC campaign

• To develop Business Development Road map for companies vision for next 5 years
• Preparing prospective clientele database and preparing matrix of different categories of clients
• End to End Client Interaction for potential Business leads
• Coordinating with B2B Service Providers Such as Sulekha India , India Mart for achieving prospective business leads / opportunities
• Online Tenders / leads management for Private as well as Govt Projects