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Arpit Saxena

Senior Manager - Programmatic

Summary

Over 6.5 years of experience in pre-sales, campaign management & ad-ops for diverse global brands in digital advertising. Skilled in analytical decision making, web analytics, programmatic buying with a focus towards driving strong performance results for clients. 1+ years of experience  in leading a team of 5+ people across functions to deliver strong client returns.

Experience

May'18Present

Senior Manager, Programmatic, Affle

  • Leading the demand side programmatic business for Affle's brand engagement campaigns.
  • Guiding sales team on programmatic selling, assisting them with media plans/pre-sales & client meetings.
  • On-boarding new DSP's, and also managing current DSP relationships with DBM, Appnexus, Applift, Matomy etc.
April'17April'18

Team Lead, Performance & Strategy (CM), Exponential

  • Led 10 member CM-North America (April'17 - Dec'17) and 6 member CM-APAC (Jan'18-April'18) teams.
  • Accountable for entire regional portfolio, strategic planning, resource management & revenue impact
  • First POC for all in-market stakeholders, with campaign management & pre-sales activities for region's strategic client's
  • Active participation in core recruitment team
April'16March'17

Senior Business Analyst, Performance & Strategy (CM), Exponential

  • Managed the North America portfolio with about 85% QoQ client retention and 20% revenue increase
  • Analyzed campaign requirements, Home-run setups, optimizing to beat client's performance goal by at least 50%
  • Provided consultation to the Sales/AM's for client pitches, strategic planning for high-potential advertisers
  • Trained new hires, documentation of processes/workflows, identifying new processes
Jan'15March'16

Business Analyst 2, Performance & Strategy (CM), Exponential

  • Selected to be a part of 6 member Programmatic Analyst team to manage strategic performance campaigns
  • Managed portfolio of over 80+ US/CA clients in different verticals with varied pricing models (CPM/CPA/CPC/CPCV/CPE)
  • Analyzed 3rd party reports (Atlas, DART, Mindshare, etc.), retargeting/conversion pixel firing trends in order to optimize campaign performance efficiently
  • Mentored BA1's in the team, trained and helped them in collaboration with stakeholders.
Jan'12Dec'14

Associate(Jan'12-Mar'13)+Executive/QA-Lead(April'13-Dec'14), AdOps, Exponential

  • Ensured quality/error free campaign set up, technical execution, setting advertisers campaigns live
  • Troubleshooting discrepancy Issues, maintaining daily/monthly reports
  • Training & Mentoring new hires, helped them in achieving excellence

Education

20102012

Post Graduate Diploma in Business Management (PGDM)

NIILM-Centre for Management Studies (AICTE)
20062009

Bachelors in Commerce (B.Com)

Vidyant Hindu Degree College (Lucknow University)
20052006

CBSE XII

HAL School, Lucknow
20032004

ICSE X

Lucknow Public Collegiate, Lucknow

Achievements

  • Twice chosen as Employee of the Quarter, 1 Monthly Best Performer at Exponential Inc.
  • 1st prize for the Broekman’s Expansion case which was a real time case study discussed in a Change Management Program held at NIILM – CMS
  • Co-founder/student coordinator of Club Opera, Launchpad Club, Genesys Club at NIILM-CMS
  • Active Participation in all Cultural Activities Specially Dancing, Role Plays

Personal Data

D.O.B - 7th Feb 1989 | Nationality - Indian | Marital Status - Married