Arita Mukherjee

24 Frances Green, Chelmsford CM1 6EG

Something about me.....

I started my career in Advertising working for some major brands followed by a memorable and exciting stint in music industry working for a huge record label (EMI Records). Thereafter I moved to Cardiff (Wales) where I worked in finance due to the nature of the job industry there. This was followed by career gap due to years of travelling and moving to Greece for a few years, before settling down in Essex recently. Having completed a Diploma recently in Digital Marketing, I am now looking forward to the next chapter of my working life,  in the field I am most passionate about - Marketing!

On a lighter note I am: Part of a London food bloggers group with a moderately influential 450+ followers on Twitter,  a voracious reader and a bit of an expert on Indie music and films, love dogs and gastro pubs in the countryside.

Core Competencies

  • Digital Marketing Knowledge of creating strategy, content and building a brand on social channels, experience working with conversions, custom audiences for paid social platforms. I am genuinely interested in SEO and PPC and the constantly changing landscape to succeed in this industry.
  • Social Media (Facebook,Twitter,Instagram, MySpace, Periscope, Snapchat, Vine, Google Anaytics, WordPress, HootSuite, Google AdWord)
  • Content Creation (Ability to create content for a wide spectrum of channels via email, web, mobile, e-Commerce platforms using basic HTML)
  • Copywriting (Years of work experience in proof reading, subbing, copywriting, writing press releases and articles)
  • Great Communication and Interpersonal skills - They say the proof of the pudding is in the eating. My work experience has taken me through a wide range of industries from Advertising to Arts to Insurance and I have flourished in all of them thanks to a fabulous rapport not only with colleagues but with external clients too.
  • Sound IT skills: I can work unaided in all Microsoft Applications and have a working knowledge of Adobe Photoshop.

Work History

Work History
Jun 2015 - Jul 2015

Social Media/Digital Marketing Coordinator

London Indian Film Festival 2015
  • Fixed term project - Full management of all social media accounts for the festival assuring that all necessary strategy and insight is provided.
  • Created, edited and managed content for all sponsors and media partners for the festival across all digital platforms.
  • Analytics for measurement of social media visibility.
  • Wrote press releases for few of the international print media covering the festival.
  • Assisted with Talent Management for all events during the festival especially red carpet events.
2011 - 2014

As mentioned earlier I took a career break to move with my husband to various locations and countries due to his transferable job. I also decided to take an extended maternity break during this time as we were moving frequently.

2006 - 2010

Global Account Manager

Atradius Credit Insurance N.V, Cardiff
  • Managed a small team of five and provided marketing advice and technical support to Atradius' operations in new emerging markets and expansion of business in Middle East, India, Singapore, Taiwan, Hong Kong, Japan and South Africa.
  • Managed and built relationships with two major clients, HSBC and Motorola.
  • Awarded team player of the year for contribution in a major sponsored racing event in Chepstow.

2003 - 2005

Quality Assessor

Legal & General
  • Quality assessor for endowment complaint processing and data gathering.
  • Content building for company handbook for new employees.
2001 - 2002

Freelance Marketing & Music Consultant

EMI Records (India)
  • Conducted market research on album sales, music and artist trends in UK music retail outlets both online and high street.
  • Provided marketing advice on music albums to be launched in India.

1998 - 2000

Deputy Manager A&R (International Music)

EMI Records India
  • Marketing of all EMI UK and worldwide back catalogue and new releases in India.
  • Liaised with EMI UK daily on product licensing and marketing issues.
  • Proof reading of creative, and promotional materials.
  • Represented EMI India at music conferences and events worldwide.
Jan 1998 - Aug 1998

Production Trainee at two TV Production companies in India

  • Proof read TV and radio scripts
  • Assisted the marketing team with day to day administration duties.
1996 - 1998

Account Manager

Bates Advertising, India (Part of Bates CHI & Partners)
  • Managed a portfolio of global accounts (Benson & Hedges, Unilever, Dulux Paints)
  • Ensured smooth running of a marketing campaign, from briefing copywriters and art directors to controlling the pennies.

Education

Education

Bachelor of Arts (Hons), English

St Xavier's College, India

Professional Qualifications:

  • Diploma with Distinction in Digital Marketing, Shaw Academy UK 2015 - 16 week course covering SEO, Affiliate marketing, Email Marketing, PPA, PPC, ORM, A/B Testing
  • Financial Planning Certificate UK
  • Diploma in Advertising & Marketing from Bates College of PR & Communication, India.