Ariel Zorrilla

Managing the Peacock client by owning the Sports/Live Events and Multicultural verticals while leading to the trafficking, tagging, QA, and troubleshooting of given campaigns.
Responsible for the operational success of accounts and ensuring deliverables are met on time and on budget, including daily management of campaign budgets, on-site conversion actions, and bidding strategy.
Participating and demonstrating thought leadership and strategic insights in both internal and client-facing meetings and presentations.
Build and maintain strong relationships with clients, vendors, networks, publishers, and partner agencies.

Manage and administer urgent digital media campaigns for Comcast and Macys.
Ensure flawless execution of digital media campaigns by utilizing the Google DoubleClick (DCM), Jira, Innovid, and Flashtalking platforms to administer and manage all trafficking request priorities.
The primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation(s).

Utilized Google DoubleClick (DCM) to manage and administer digital media campaigns across multiple advertisers for a multitude of respective clients.
Responsible for appending tracking codes for proper web analytics measurement.
Trafficked digital campaign assets requested from internal departments with tags and 3rd party vendors to deliver to publisher sites.

Lead a flagship Operations team that drove continuous supply improvements based on day-to-day findings geared towards innovation and excellent customer experience.
Thought critically and analytically in order to make data-based decisions for optimal process improvement.
Synthesized customer insights across UX, IT, and external Operations teams to improve holistic customer experience by introducing clothing rental as a utility in women’s everyday lives—disrupting the $1.7 trillion global fashion industry.

Senior Programmatic Campaign Manager