Archana Singh

  • Mumbai Maharashtra
Archana Singh

KEY ACCOUNT MANAGER @ AGILENT TECHNOLOGIES

Skills

Skills

Implementing marketing and promotional strategies

Includes:

  • Closely liaising with the marketing team about campaigns/workshops/seminars.
  • Designing marketing campaigns in collaboration with marketing team
  • Conducting regular workshops and seminars for target customers
  • Ensuring successful implementation of marketing strategies and evaluation of their effectiveness

Key Account Management

Includes:

  • Being a point of contact to priority customers and resolving any issues that they have.
  • Collecting and communicating customer requirements to all necessary departments
  • Providing technical customer support as necessary
  • Responding to client communications or queries
  • Closely liaising with the marketing team about campaigns.
  • Monitoring the effectiveness of any marketing campaigns
  • Presenting business proposals to prospective clients
  • Customer retention
  • Introduced new products to existing customers
  • Countering competition by keeping up to date with market trend and competitor activity.

Business Development

Includes:

  • Identifying and assessing a client’s critical needs.
  • Identifying short and long term growth opportunities.
  • Presenting business proposals to prospective clients.
  • Successful closure of the deal.
  • Liaising with senior executives and manager to come to decisions
  • Deep account profiling
  • Negotiating contracts and prices in accordance with the overall sales strategy.

Need Assessment And Solution Selling

Include:

  • Collaborating directly with customers to understand their needs.
  • Validating customer needs on an ongoing basis
  • Proposing best solution to customer needs
  • Refraining from promising to customers more than company can offer

Customer Relationship Management

Includes:

  • Conducting periodic survey to determine satisfaction level among customers.
  • targeting our most profitable customers and develop programs to increase their loyalty to company
  • Utilizing all sales and marketing resources to their maximum effect
  • Effective management of CRM tool
  • Collaboration with various verticals to give unique solutions to customer ensuring greater satisfaction ,loyalty and advocacy.

Target Achievement &Negotiation skills

Includes:

  • Successful achievement of set monthly ,quarterly and half yearly quote.
  • Accurate forecasting
  • Devising strategies which ensure achievement of target within the defined time frame.
  • Persistent and skilled at negotiating aiming at greater profit per deal.

Work History

Work History
Apr 2012 - Present

Key Account Manager

AGILENT TECHNOLOGIES

Key Result Areas:

  • Developing an in depth knowledge of the entire range of products with Agilent.
  • Visiting customers and / or potential customers of Agilent Technologies on a regular and planned basis.
  • Promoting products to achieve monthly, quarterly and yearly sales targets, as agreed with the Reporting Manager.
  • Managing existing and acquire new customers in the assigned territory
  • Providing technical trainings and support to customers, attending meetings, conferences and Seminars as required to promote products.
  • Regularly updating and maintaining a clean SAP CRM tool.
  • Liaising with all departments to improve processes.
  • Developing new business by penetrating competitive accounts and exploring new areas of applications and proactively manage accounts within allocated market segment.
  • Maintaining client retention levels by strategic relationship building and providing customers with high quality technical advice whilst maintaining focus on maximizing sales potential.
  • Producing accurate forecasts of opportunities available, working with cross divisional teams to meet the objectives and goals of the focus account program.

SIGNIFICANT PROFESSIONAL ACCOMPLISHMENTS

  • Felicitated by S.H Kelkar, Hikal, Colgate Palmolive for providing satisfactory support.
  • Boosted customer retention through the creation of comprehensive on-site marketing/training programs.
  • Consistently achieved assigned half yearly sales target using strong sales skills to generate additional sales revenue.
  • Recognized for consistently maintaining low discounts in the western region among the team members.
  • Spearheaded marketing and training program for end-users leading to customer satisfaction.
  • Continuously exceeded half yearly sales quotas by 120% for 2 straight financial years from 2012 to 2014.
  • Successfully handled escalations by engaging the appropriate stakeholders ,also significantly reduced customer grievances by taking timely actions..
  • Instrumental in handling key accounts like TIFR, Hikal, S.H Kelkar, Godrej Group, Gemological Institute of India.
  • Successfully handled Global Accounts like HUL, Colgate Palmolive, DOW, IFF and Givaudan.
  • Successful in deriving business from dormant and competitive accounts by continuously engaging customers in application based seminars and marketing events.
  • Identified and developed 30 new customers attributing to more than 50% of total targeted business.

Essayed a key role in:

  • Providing support for creation of detailed business plans leading to new partnerships
  • Formulating measures for countering competition
  • Forecasting monthly/annual sales targets and executing them in a given time frame
  • Organizing presentations; preparing proposals and demonstrations for provide brief knowledge to the prospective client about the product
  • Ensuring quality of service as per set standards, taking escalations for resolving issues.
  • Handling major accounts in the Western region close to 100 small and large accounts
  • Clinching a single major deal of 202K USD in one of the major accounts, and 164K USD order from a new account.
Aug 2011 - Dec 2011

Business Development Manager

Career Today,Pune

Business Development Manager: Career, Involved with Event Management in the field of education, actively generating revenue for the organization by means of advertisement and sponsorship. Managing a team of 06 people involved with Sales and Marketing with the organization and continuously monitor day to day activities.

May 2010 - Sep 2010

Management Trainee

Microlucid Technology Pvt Ltd

Management Trainee(Internship):, Pune Active involvement in Demand Generation: generating leads through event participation, telemarketing, Software and IT product briefing and presentation. Design and distribution of flyers and coordinate with the clients with respect to latest developments in Microlucid Technologies.

Education

Education
Jun 2009 - Jun 2011

Masters In Personnel Management

Sinhgad Institute of Management
Jun 2009 - Jun 2011

PGDM- Sales and Marketing

Sinhgad Institute of Management
Jul 2005 - Sep 2009

B.E - Computer Science

P.E.S College Of Engineering
Mar 2002 - Mar 2004

AISSCE (12th), CBSE Board

Delhi Public School, Bokaro Steel City
Mar 2001 - Mar 2002

AISSCE (10th) : CBSE Board

Delhi Public School, Bokaro Steel City

Achievements

  • Won First prize at an marketing event       organized at Sinhgad Vadgaon(Pune)campus
  • Won Inter College Dance Competition at PESCO - 2009, annual college fest of P.E.S. College of Engineering.
  • Scholar Badge holder for five consecutive years in D.P.S. B. S. City.
  • All India Rank One in painting competition organized by Camel.
  • First Position at National/ District level Group Song and Solo song Competitions organized at district level
  • Won English Elocution competition at School level.
  • Won Art and Craft Competitions in subsequent academic years.
  • Won Places in varied Sports Events like Kho-Kho, Volley ball, Relay Race, Sprint Race, Kabaddi, Carrom and Throw Ball in subsequent academic years.
  • Won Creative writing competition organized at School and District level.