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Recognizing and engaging opportunities, exploring new concepts/ideas and bringing together resources to achieve results are my passions.

Specialties: Project Management and Solutions Strategist within IT, Digital Marketing, Communications, and Web.

I'm an avid reader and find the following subjects intriguing:

All things digital, marketing, SEO, SEM, SMM, content, technology, design, social technology, IT, sustainable business, gadgets, food, gaming and future tech.

Love spending time with family and friends, meeting new people and always open to new business opportunities/possibilities.


Personal Letter


I have worked on and off with IT since 1998 and now Digital Marketing since 2012. I've always been interested in technology and its applications in the new world we are creating.

My work has been mostly with international companies such as Bonnier, H&M, Oracle, Electrolux, BEA, Bwin, McKinsey & Co. and more, usually on a project basis.

I am open to new ideas and challenges. When working I am professional, with a pragmatic and timely approach. I choose my battles thoughtfully, am committed and do not shy away from responsibility. A flexible, social, ambitious, and fast-paced environment are where I thrive. 

Moreover, I am married with 2 kids (girl and boy), all together in a house built in 1936. I have American ancestry and came to Sweden in spring 2001. My interests are my side projects/hobbies (usually technical), healthy eating, exercise, movies, fictional books, and spending time with family and friends.


TeliaSonera - Data Center Migration

Arben assisted TeliaSonera in one of Europe's largest projects of consolidating 44 data centers around the Nordics to 2 locations (for redundancy) in Stockholm. His responsibilities were P2V and V2V migration, documentation, conversion, relocation, of all machines to the new location. At the time it was one of the 3 biggest projects in Europe.

H&M - Global Operations Center

Arben was part of a team to establish H&M’s Global Operations Monitoring Center. His contributions  were in the form of assistance where he had direct involvement in the handling of incidents and problems encountered and was a key contributor for more efficient operations, through monitoring systems and applications that streamlined the operational implementations.

Oracle - IP Integration Project

Arben took part of “project IP integration” where the team was tasked with creating a plan to integrate BEA’s IP network with that of Oracles. Also, documented processes and procedures that would later be adapted to Oracle's internal Procedures.

Electrolux - ToS mobile website

Arben lead a team to deliver a complete mobile website to represent Electrolux and the Taste of Stockholm event which they sponsored. It was a  successful implementation.

McKinsey & Co. - Client Migration

Arben migrated and imaged client and server computers and actively monitored data communication network. Installed, modified, built, and made repairs to computer hardware and software systems. Managed service with 3rd party vendors for repairs, hardware troubleshooting help-desk, software, LAN/WAN solutions, upgrades/personalization and support for mobile devices.

Meda - Technical Project Consulting

During the Antula / Meda acquisitional integration, Arben revised VPN and remote access requirements for access to internal applications and was assigned to investigating the possibilities for a seamless and secure remote access solution and implementation.

Work History

esali Digital Solutions

May 2012Present

Head of accounts 

Creating Digital and Online strategies to increase traffic and conversion for maximum ROI and ROA.  Arben is passionate about what he gets involved with and welcomes all challenges. Running a small agency his role requires wearing many hats however the roles he feels where he is able to add most value are roles such as: Business Developer, Solutions Architect, Account Manager and Operational Procedures.

Key words:

Online, digital, interactive, marketing, communication, content, metrics, analytics, ethical, SEM, SEO, PPC, branding, design, strategy, UX, UI, web, mobile, automation, programmatic, remarketing, inbound, e-commerce, research, planning, media, social, strategies, creating, development, interactive, full service, ROI, ROA

Bonnier Corporation

Mar 2012Jun 2012

CTO Support

Provided consultant services to relieve the CTO of some of his daily responsibilities. Conducted various missions in client and server environments, such as documentation of the IT environment, backup management, coordination of operations in Malta, remote desktop, VPN, security, and more.

Tasks included:

  • Creating a procedure giving remote access to the Malta Office enabling IT administrators to conduct routine tasks
  • Evaluating different types of Antivirus programs that needed to fit certain criteria to meet security requirements enforced by the Gaming commission in the UK and once selected was tasked with implementation
  • Evaluating different types of NAS devices to determine which would be best one to
    purchase for the needs of the Malta Office
  • Documentation of IT procedures and User Access Control Lists
  • Administered RSA VPN Token System

Methods/Tools/Technical Environment:

Microsoft, NAS, Cloud Storage, Hyper-V, Windows7, MacOS, Windows Server 2008, MS SQLServer, HP, Comodo, RSA, VPN, RDP, VNC, Remote, LAN/WAN

H&M Global Operations Center

Oct 2011Feb 2012


Part of the clients global operational monitoring center. Had direct involvement in the handling of incidents and problems encountered and was a key contributor for more efficient operations. Monitored systems and applications that streamlined the operational implementations.

Responsibilities included:

  • Daily chores and routines in the Operations Center
  • Event Monitoring and Actioning cases that were received
  • Analyzing and troubleshooting events from servers, network, storage
  • Monitoring and troubleshooting of Backups and Restorations

Methods/Tools/Technical Environment:

HP, HP Service Manager, Network Technician, ITIL, Windows Server, LAN/WAN, VMWare, Citrix

Meda Pharma

Sep 2011Oct 2011

Tech Project Consultant

In conjunction with the integration of Antula with Meda, revised VPN and remote access requirements for access to internal applications arose.

Arben's assignment was to investigate the possibilities for a seamless and secure remote access solution and implementation.

Methods/Tools/Technical Environment:

LAN, VPN, IIS, Windows Server 2003, SQL Server 2008, ArcPlan, Windows

Ants IT Support

Apr 2010Jun 2011

IT Consultant

Arben worked as a Network Consultant/Technician autonomously, providing a range of IT solutions for SMB constituting between 15-20 different separate clients.

His technical responsibilities and duties were:

  • Technical Planning/Architecture, Installations, Maintenance, Diagnostics and troubleshooting these various infrastructures consisting of a diverse range of switches, routers, firewalls, SAN/NAS, servers, backups, etc....
  • Documentation, Consulting, Selling, and Ordering are also part of the job he did for their customers whom all have different types of Networks that best suit their line of business.

Server side Network systems include primarily:

Windows 2003/2008 Standard and SBS usually on HP or DELL based systems  either  on the machines themselves or as Virtual machines using Hypervisors such as MS Hyper-V or VMware ESXi 4-5 with VCenter/VSphere.

Client side primarily:

Win XP – Win 7 and some Mac OS support. He also has some Linux experience as well along with a list of 3rd party programs within Backup, Financial, VPN, etc… Arben worked off site (remotely) roughly 50% of the time using Kaseya Systems manager.

Network components include a variety of different:

Switches, Routers, Firewalls, UPS, NAS, SAN. Arben is capable managing the aforementioned components comfortably and setup typical roles and features such as: (dhcp, dns, AD, ntbackup, ftp, file (DFS), print, IIS, Exchange, VPN, Terminal Services, WSUS, etc..)

Further, he has managed a number of projects for his clients, with the following examples:

  • WDS (2008) to capture and deploy the new images using lite touch in combination with PXE
  • Updated internal infrastructure
  • Relocation of web services
  • Development of knowledge base
  • Implementation of web based Single Sign-On platform
  • Migration of client based systems to Windows 7. They also provided online backup solutions, hosting, hosted Exchange with 3rd party Spam filtering and other Cloud based solutions


May 2007Dec 2008

IT Coordinator

Arben functioned as Coordinator for the local IT environment at BEA before the company was acquired by Oracle.

His responsibilities included client support, network administration, troubleshooting, maintenance, and Cisco telephony. He was furthermore responsible for purchasing, configuration, and maintenance of server hardware between two physical locations in Stockholm.

Arben was involved in the migration project that was to take place after the merger. His tasks were mainly within IP Address Management.

Methods/Tools/Technical Environment: ITIL, BigFix, Windows, Linux, VMware, Remedy, Cloud/Hosted, Cisco, HP, Dell, SuperMicro

Bwin. party digital entertainment

Dec 2005May 2007

CS/IT Liason

Arben worked both as a support technician and technical liaison between customer support and the IT organization.

In this role, he contributed to the development of the operation by managing projects with the goal of implementing a web based portal for the customer support organization.

Methods/Tools/Technical Environment: Cerberus, Windows, Mac, VirtualBox

McKinsey & Company (Dallas, Texas)

Mar 2000Feb 2001

Tech Consultant

Arben worked as an IT-technician with tasks such as:

  • Migration of systems to Windows 2000
  • Monitoring of network traffic
  • Install, modified, built, and repaired hardware and software
  • Was responsible for customer support and relations
  • Manned the helpdesk
  • Performed upgrades and support for client Hardware
  • Backups

BJ institute (Dallas, Texas)

Sep 1998Mar 2000

Specialist / Instructor

Arbens primary assignment was as an instructor for multiple operating systems and hardware types. Arben also worked as an IT specialist and with support operations.

Examples of tasks:

  • Secure network uptime and availability
  • Troubleshooting and maintaining networks
  • Installation and modification of systems in both hard- and software
  • Helpdesk




Humanities/Humanistic Studies


Digital Marketing


Business Development


Project Management

Cloud Computing

Business Strategy

Google Adwords

Google Analytics

Digital Strategy

IT Strategy


English - Native

Swedish - Fluent


  • New Technology
  • Networking
  • New Business Opportunities
  • Outdoors

What Arben Cares About

  • Children
  • Civil Rights and Social Action
  • Education
  • Environment
  • Health
  • Human Rights
  • Disaster and Humanitarian Relief
  • Poverty Alleviation
  • Science and Technology
  • Social Services

Get in touch

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