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Summary

I am an experienced, highly energetic Marketing Graduate Student with a strong interest in product management, content development and brand development. As a dynamic self-starter, I have a proven aptitude for leading teams in idea generation and strategy development.

I have an entreprenuerial spirit, constantly thinking of new ideas for business. It's when I conduct initial research that I find that some of my ideas have already been thought of and executed. To some, that may be a negative, but I look at it as proof that some of the ideas I come think I come up with make sense. I did spend 3 years of my short professional career working on publishing a business magazine aimed at young professionals. While the magazine was never published, the experience I learned was invaluable.

Work experience

Project Manager

Richmond Tap Project
  • Appointed to lead class of 50 in launching UNICEF’s Tap Project in the City of Richmond
  • Organized two departments in charge of securing partnerships (71) and managing media requests (15)
Jan 2008Present

Marketing Consultant

Spirits of Blue Ridge Vodka
  • Leading market research effort to position startup in Virginia
  • Creating sales strategy to increase bar/restaurant distribution from 4% to 20%
  • Creating marketing campaign to reach business goals in 2008
Jan 2008Mar 2008

Marketing Consultant

Path 101.com
  • Researching and developing marketing strategy to use for Series A funding round
  • Recommending SEO/SEM strategies
  • Identifying product improvements for business growth
May 2007Aug 2007

Product/Brand Management Intern

EA SPORTS
  • Led internal research and recommendations for an improved relationship with ESPN
  • Re-positioned EA SPORTS as a sports entertainment brand. Included developing perceptual maps, positioning statements, brand assessment
  • Positioned EA SPORTS globally against sports entertainment competitors
Jun 2005Aug 2006

Account Representative

Ruckus Network
  • Experience in cold-calling, lead generation, lead qualification, contract delivery, and closing
  • Achieved largest subscriber launch with 7,000 new users in the first week. Accounts partially responsible for 9x growth of subscriber base to 200,000 users
May 2002May 2005

Co-Founder

PRO$PECTS Magazine
  • Created and developed business plan for business magazine aimed at young professionals
  • Hired and managed staff of 8 freelance writers and designer for prototype issue

Portfolio

Education

Aug 2006Present

Masters of Science

Virgina Commonwealth University's Brandcenter

The school combines the basic fundamentals taught at Business schools with the creative functions experienced in real-world situations. It teaches its students to solve business problems by focusing on creative, strategic solutions that are needed in today's marketing world.

  • Ranked  #1 advertising graduate school in the country by Creativity Magazine
  • Top 60 Design School by Business Week
Sep 1998Mar 2003

Bachelor of Arts

The Ohio State University