Ari Ratner

Ari Ratner


I am an experienced, highly energetic Marketing Graduate Student with a strong interest in product management, content development and brand development. As a dynamic self-starter, I have a proven aptitude for leading teams in idea generation and strategy development.

I have an entreprenuerial spirit, constantly thinking of new ideas for business. It's when I conduct initial research that I find that some of my ideas have already been thought of and executed. To some, that may be a negative, but I look at it as proof that some of the ideas I come think I come up with make sense. I did spend 3 years of my short professional career working on publishing a business magazine aimed at young professionals. While the magazine was never published, the experience I learned was invaluable.

Work History

Work History

Project Manager

Richmond Tap Project
  • Appointed to lead class of 50 in launching UNICEF’s Tap Project in the City of Richmond
  • Organized two departments in charge of securing partnerships (71) and managing media requests (15)
Jan 2008 - Present

Marketing Consultant

Spirits of Blue Ridge Vodka
  • Leading market research effort to position startup in Virginia
  • Creating sales strategy to increase bar/restaurant distribution from 4% to 20%
  • Creating marketing campaign to reach business goals in 2008
Jan 2008 - Mar 2008

Marketing Consultant

  • Researching and developing marketing strategy to use for Series A funding round
  • Recommending SEO/SEM strategies
  • Identifying product improvements for business growth
May 2007 - Aug 2007

Product/Brand Management Intern

  • Led internal research and recommendations for an improved relationship with ESPN
  • Re-positioned EA SPORTS as a sports entertainment brand. Included developing perceptual maps, positioning statements, brand assessment
  • Positioned EA SPORTS globally against sports entertainment competitors
Jun 2005 - Aug 2006

Account Representative

Ruckus Network
  • Experience in cold-calling, lead generation, lead qualification, contract delivery, and closing
  • Achieved largest subscriber launch with 7,000 new users in the first week. Accounts partially responsible for 9x growth of subscriber base to 200,000 users
May 2002 - May 2005


PRO$PECTS Magazine
  • Created and developed business plan for business magazine aimed at young professionals
  • Hired and managed staff of 8 freelance writers and designer for prototype issue


Aug 2006 - Present

Masters of Science

Virgina Commonwealth University's Brandcenter

The school combines the basic fundamentals taught at Business schools with the creative functions experienced in real-world situations. It teaches its students to solve business problems by focusing on creative, strategic solutions that are needed in today's marketing world.

  • Ranked  #1 advertising graduate school in the country by Creativity Magazine
  • Top 60 Design School by Business Week
Sep 1998 - Mar 2003

Bachelor of Arts

The Ohio State University