Head of Sales & Marketing
Vodafone Mobile Operations Ltd
De' Longhi-Kenwood S.P.A, Istanbul De' longhi is a worldwide leader group of companies operating in small domestic appliances & air conditioning market. Taking over the operation from local distributor to subsidiary in 2009, the company grew from 3 million turnover to 35 million tl in 3 years, giving positive EBITDA to HQ. Head of Sales & Marketing Managed a cross functional team of 4 K. A.M. s, 8 Sales Executives, 1 Brand Manager, 1 Assistant Brand Manager, 1 Trade Marketing Specialist, 1 After Sales Manager, 5 Merchandising Supervisors, 120 sales merchandisers and over 100 after sales centers, Built the company's all sales & marketing structure. Multiple best practices by the headquarters in sales & marketing executions, Led all the hiring processes, training and building the company culture to unite the team to reach and surpass targets given by the headquarters in consecutive years, In three years, achieved outstanding results in Net Turnover, GM and EBITDA which resulted the mother company to move Kenwood brand to the subsidiary, Managed to build perfect record of distribution in all targeted channels, built a strong network with customers such as Metro Group, Carrefour, Migros, Electroworld, MediaMarkt & Saturn, Darty, Teknosa and Bimeks, Led the change management process to develop a corporate culture and build up the critical mass in different categories, P&L responsibility, Leading local adaptation of advertising materials. Take decisions on investments in media, promotions, POP materials, PR activities and incentives.