Aras Senyuz

  • Istanbul Istanbul

Director, Mobile & Media

Work History

Work History
Sep 2012 - Present

Head of Marketing, Marketing Director

Vodafone Mobile Operations Ltd
N. Cyprus Head of Marketing, Marketing Director Member of executive board as head of marketing operations, Giving support to all pricing/tariffs for both consumer and business segments, Initiation of all products and services lifecycle from launch to ongoing support, Leads all creative, digital, value added services and media partners, consumer insight agencies to develop and implement programs in-line with the brand's strategic direction
May 2009 - Aug 2012

Head of Sales & Marketing

Vodafone Mobile Operations Ltd
De' Longhi-Kenwood S.P.A, Istanbul De' longhi is a worldwide leader group of companies operating in small domestic appliances & air conditioning market. Taking over the operation from local distributor to subsidiary in 2009, the company grew from 3 million turnover to 35 million tl in 3 years, giving positive EBITDA to HQ. Head of Sales & Marketing Managed a cross functional team of 4 K. A.M. s, 8 Sales Executives, 1 Brand Manager, 1 Assistant Brand Manager, 1 Trade Marketing Specialist, 1 After Sales Manager, 5 Merchandising Supervisors, 120 sales merchandisers and over 100 after sales centers, Built the company's all sales & marketing structure. Multiple best practices by the headquarters in sales & marketing executions, Led all the hiring processes, training and building the company culture to unite the team to reach and surpass targets given by the headquarters in consecutive years, In three years, achieved outstanding results in Net Turnover, GM and EBITDA which resulted the mother company to move Kenwood brand to the subsidiary, Managed to build perfect record of distribution in all targeted channels, built a strong network with customers such as Metro Group, Carrefour, Migros, Electroworld, MediaMarkt & Saturn, Darty, Teknosa and Bimeks, Led the change management process to develop a corporate culture and build up the critical mass in different categories, P&L responsibility, Leading local adaptation of advertising materials. Take decisions on investments in media, promotions, POP materials, PR activities and incentives.
Jun 2006 - Feb 2007

Brand Manager, Deodorants

Istanbul Unilever Central Asia, Brand Manager, Deodorants(till) Hair & Soap & Skincare, Lipton Turkey Coordinated marketing operation in 9 countries in Middle East and Central Asia, Led 3 marketing assistants and 1 assistant brand manager, Shot first local TVC for a campaign in Axe brand, Achieved Global best practice award in Dove Shampoo sub range launch by Unilever Global Marketing. Managed annual magazine and TV negotiations in local markets, Prepared Annual Promotional plan, executing and analyzing on a monthly basis, Allocation and control of advertising budget, media planning and BTL investment
Nov 2005 - Jun 2006

Coloration Group Product Manager, Lead

L'Oréal Türkiye Kozmetik
San. Ve Tic. A. Ş., İstanbul Consumer Products Division, L'Oréal Paris Haircare and Coloration Group Product Manager, Lead Elsève Hair care, Excellence-Preference Coloration and Studio Line Styling Brands, Marketing coordinator of biggest group of L'Oréal Turkey in terms of revenue, Leading two product managers and one full-time intern, reporting to Marketing Director, Preparing Annual Budgets, Trends, 3-Year Plans of the Brand
May 2004 - Nov 2005

Group Product Manager

L'Oréal Türkiye Kozmetik
San. Ve Tic. A. Ş., İstanbul Professional Products Division, L'Oréal Professionnel Group Product Manager, Responsible for 4 coloration, 1 hair care, 2 styling brands, Led one product manager and one full-time intern, reported to Division Director, Produced monthly and quarterly market share analysis of L'Oréal Professional Products Group on a timely basis, Represented L'Oréal Professionnel Turkey in worldwide meetings as the marketing responsible of the brand
Feb 2002 - May 2004

Product Manager

L'Oréal Türkiye Kozmetik
Led the biggest renovation launch(Majirel) of the coloration market in. San. Ve Tic. A. Ş., İstanbul Professional Products Division, L'Oréal Professionnel, Product Manager, Responsible for 4 coloration brands, Led the idea of using a Turkish celebrity to promote one of the coloration brands which was a first L'Oréal Turkey, Participated as the main spokesperson in Hair fashion shows of the brand
Jul 2001 - Feb 2002

Sales Consultant

L'Oréal Türkiye Kozmetik
San. Ve Tic. A. Ş., İstanbul Sales Consultant


1997 - 2001

Koc University