• Ladera Ranch CA
April  Ferrara

April Ferrara

Business Development

Summary

Accomplished business development leader offering 15 years of experience driving revenue through building and maintaining client relationships. Creative and dynamic marketer with proven expertise in branding and social media. Exemplary communications skills and ability to work individually and with a team. A well organized, solutions focused professional who takes pride in work and fosters a collaborative and positive relationships with clients and team members.

Core Competencies:

Business Development including goal setting and CRM
Promotions and Marketing
Social Media and promotion
Financial Analysis and KPI
Community Partnerships
Branding and Retail sales
Event Planning
Large Scale Project Management
Staff Management and Training
Payroll

Work History

Work History

Business Development

2013 - Present
IGNITE CYCLE

Ladera Ranch CA

Developed and implemented all aspects of new indoor cycling/TRX studio from ground up. Responsible for hiring, training, teaching classes, goal setting, sales, marketing, and creating standards and protocols for studio. Designed and implemented retail merchandising and branding aspects of business. Partnered with local business and charities for community events. Responsible for forecasting, goal setting and exceeding prior years sales, Increased second year revenue by 300% over first year. Increased client base and retention by 61% over 2014 numbers. Proficient in MINDBODY, Live Edit, Infusionsoft, Social Media and marketing software. 

National Sales Manager

2006 - 2009
GIMME, INC

Rancho Santa Margarita CA

Designer, manufacturer, sales and marketing for an upscale line of children's golf clothing. Responsible for all tasks related to designing the product and taking it to market. Formulated and implemented strategic marketing plans to reach private country clubs across the country and help grow the junior market for the golfing industry. Managed all aspects of branding and retail merchandising. Voted best new business at the 2008 PGA Show, Orlando, Florida, by Golf News.

 

Sales Manager

2002 - 2006
CALIFORNIA CHOCOLATE FOUNTAINS

Coto de Caza CA

New Business development and Sales Manager, Successfully grew revenue from zero to $250,000 annual revenue within first 12 months. Clients included; Fox Studios, Mindy Weiss Weddings, Arnold Schwarzenegger and Maria Shriver, Haim Saban, The Four Seasons hotel, Newport Beach, and various high end Los Angeles and Orange County catering companies. Organized and supervised staff to ensure quality and service standards was met. Proactively solicited new business and managed all aspects of business.

Account Executive

2000 - 2004
PROCESSCLAIMS

Redondo Beach, CA

Account Executive, Helped develop and implement Processclaims business launch through print and online materials. Organized and conducted industry meetings to educate and inform potential vendors of our product. Identified new markets and opportunities for VP of sales. Developed and managed strategic relationships between body shops and partner vendors to increase sales and awareness of Processclaims.

Education

Education

B.A

1996
California State University Long Beach

Certifications

Certifications

Design Communications Art Certificate

UCLA

Currently in process. Completion date June 2017

References

References

Violet Rapp

VMware 949-230-0895

Jim Roberson

TRC Financial 949-257-9195

Marsi Zintel

PepsiCo 949-433-7004

Community Involvement

Skills

Tesoro High School Lacrosse

Board Member 2015-2016 season

Fallen Firefighters Golf Tournament

Fundraising Committee 2015-present

Athletic Sports Fund of America-Hockey Fights Cancer

Fundraising Chair 2011- present

Meals on Wheels

Serving the elderly weekly through meal delivery 2010-present