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Summary

  • Confident, motivated and articulate, with 15 years experience in marketing and sales.
  • Proven background in conceiving and directing communications strategies and campaigns, and a deep understanding of how to leverage digital, social media, and strategic partnerships to drive brand engagement and new customer acquisition
  • Key skills in marketing, storytelling, team management and sales, new business development and staff coaching & training.
  • Major strengths in communication, digital media; target driven, thriving on new challenges.

Work History

Nov 2018

Group Marketing and Communications Director

Pareteum Corporation

•  Conceptualize and develop compelling integrated marketing campaigns.
•  Develop both online and offline go-to-market strategy and marketing calendar for local outbound markets
•  Managing performance marketing channels (PPC, display/programmatic, paid social, video) across the brand, including strategy, planning, tracking, reporting, analysis & optimization to ensure delivery against specific KPIs across all markets.
•  Recruit, mentor, and inspire a high-performing team of 12 individuals across multiple marketing disciplines.
•  Oversee strategy and people development of an integrated team spanning SEA, Paid Social channels, Retargeting, Display, Marketing Technology, and Analytics. 
•  Develop marketing programs and solutions across various channels, audiences, and countries.•  Develop brand positioning, messaging, and competitive differentiation that increases market share, fuels adoption and supports an aligned experience across marketing and product.
•  Measure the impact of global marketing and brand initiatives by establishing the right KPIs, developing reports and communicating results with leadership and cross-functional stakeholders.
•  Drive continuous improvement to marketing workflows and campaign management.
•  Manage overall brand health and identify potential partnerships or opportunities in the world to further reinforce what makes Pareteum unique, relevant, and defensible.
•  Develop a solid CRM strategy: greatly increase the number of triggered emails and paths. 
•  Develop CRM (Pardot & Salesforce) into a domain of functional expertise serving the needs of commercial performance, brand messaging & product engagement.
•  Establish cross-functional relationships with global and local partners including PR, sales, product, and operations.
•  Own and manage marketing budgets and planning globally.
•  Collation of existing case studies and harvesting new customer references that portray the very best work from across the company.
•  Building and rolling out best-in-class processes, tools and templates to support a consistent and high-quality execution across the global teams, and key stakeholders in PR, sales, product, and operations.
•  Brand asset management, ensuring all brand assets are updated and easily available across the company and to the wider partner and affiliate network.
•  Oversee relationships with creative and marketing agencies including regular strategic and campaign-specific direction.
•  Build on the current marketing intelligence metrics to drive the adoptions of a data-driven and evidence-based approach to decision making.
•  Generate thought leadership on behalf of the company and actively attend industry conferences, contribute to articles.

Feb 2016Present

Director of Sales and Marketing

IDM - interactive digital media GmbH
  • Develop and implement strategic marketing plans and sales plans and forecast to achieve corporate objectives for products and services.
  • Develop and manage sales/marketing operating budgets.
  • Directly manage major and critical developing client accounts, and coordinate the management of all other accounts
  • Plan and oversee advertising and promotion activities including online, electronic media and direct mail.
  • Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
  • Monitor competitor products, sales, and marketing activities.
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Guide preparation of marketing activity reports and present to executive management.
  • Direct sales forecasting activities and set performance goals accordingly.
  • Direct staffing, training, and performance evaluations to develop and control sales and marketing programs.
  • Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
  • Manage social media presence and direct programs to improve social media reputation and recognition. 
  • Represent IDM at trade association meetings to promote the companies products and services.
  • Meet with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
  • Analyze and control expenditures of division to conform to budgetary requirements.
  • Promote positive relations with partners, vendors, and distributors.
Mar 2015Feb 2016

Executive Director of Sales & Business Development

Textmo Ltd.
  • Develop the strategic sales and marketing plan for the company bringing fresh innovative ideas and a modern approach.
  • Proactively identify opportunities for sales process improvement.
  • Developing and building strategic partnerships that help build a foundation for revenue.
  • Recruiting, Coach and Develop the sales team to improve performance.
  • Manage recruitment & selection,training & talent development,performance management. (4 people office)
  • Guide management by researching, developing, writing, and updating policies, procedures, methods, and guidelines; communicating and enforcing organization values. 
  • Grow a team dedicated to marketing support for the agency and industry partnerships. 
  • Develop annual marketing plans with clear goals and measurable objectives that can be tied to revenue diversification and growth.
  • Develop social media strategy and manage all social media planning, communications and reporting (Facebook, Twitter, Instagram & LinkedIn).
  • Generate, edit, publish, curate & share daily content that builds relationships with community members and results in meaningful engagements.
  • Meet or exceed monthly/quarterly sales goals.
  • Increase revenue from existing accounts and close new business.
  • Build deep relationships with senior-level contacts at both client and agencies.
  • Create high-level service standards with internal teams; sales field offices and leadership, as well as external partners.
  • Procurement strategy and competence development including objective setting, mentoring, coaching and training.
  •  Lead the development of commercial partnerships across the appropriate markets. Take ownership of the negotiations to ensure best-in-class pricing and lowest total cost of ownership.
  • Identify target customers, manage business development pipelines towards conversion goals, negotiate and execute service agreements.
  • Build and execute a contact strategy for targeting new account relationships.
  • Accountability to lead the new business and client renewal processes.
  • Construct territory plans and target accounts to maximize revenue opportunities.
  • Control costs and maximize revenue, units, and profit, to deliver budget performance.
  • Manage the company’s customer relationship management (CRM) processes & database. Ensure 100% usage of the company’s CRM system, accurately recording all customer interactions.
  • Act as subject matter expert to the internal and external clients & other executives on issues relating to corporate marketing, sales, advertising, and branding.
  • Provide pre-opening and opening support to new units, as well as on-going support & guidance to existing units.
  • Continuously strengthen industry presence and network. (by participating in on-going industry events, running social events, etc)
Mar 2012Mar 2015

Global Business Development Wholesale Manager

AMD Telecom S.A.
  •  The remit for the planning and execution of AMD Telecom’s sales strategies and campaigns for the key markets for targeted revenue growth in the telecommunication & mobile services such as SMS and HLR lookups for the wholesalers. (software as a service)
  • Monthly targets of 10k euros income (new clients) plus sustaining present clientèle and upselling to raise income whenever possible. In the first year with the firm, my personal sales reached 1.2 million euros in new business and I was awarded as the top salesperson in the company. The following year with personal sales that went beyond  2.1 million Euros, I helped the company get into new markets as Germany, Italy, France, Spain, UK, and South Africa.
  • Co-ordination and support of training and development plans in conjunction with the HR team as an HR supervisor. Contributed by conducting two training manuals (Greek-English) to driving the productivity of the team to achieve financial revenues and expense targets. Ensured the team executed operational excellence by engaging customers through an in-service mindset. 
  • Endorsed development plans that supported performance needs and career growth for the team.
  • Developing and building strategic partnerships that help build a foundation for revenue.
  • Post evaluation of sales campaigns to identify new opportunities for new and improved business, to result in the capturing of market share.
  • Full sales cycle from initiating leads to close of business with C-level executives. Maintain relationships with clients by providing first-class support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements on a daily basis.
  • Responsible for account management of 80+ clients, updates on company CRM, filing news business development for each client in detail.Outgoing calls (approx.20 a day), incoming calls around 10-15 for technical support, accounting issues, new quota, contractual issues, and new business.
  • Collect, synthesize and report partner feedback; inform and influence product development.
  • Establish rules of engagement and operational escalation procedures to quickly identify and resolve issues.
  • Managing a team of 5 Account executives, but also supporting the Strategic Partnerships Dept. on entering blue-chip companies such as Facebook, Google, Viber, Skype and maintain a high customer care relationship. 
  • Grow staff and presence as the business requires.
  • Initiating client contract renewal process with effective contract negotiation, setting yearly sales budgets. Oversee contracts; negotiate commercial terms, drafting contracts through to signature. 
  • Setting account management strategies and objectives to achieve for the year, with continuous market analysis and research on accounts to develop client pricing structures, using effective sales negotiation and strategy.
  • Territory management, close integration & collaboration with the regional teams to ensure consistency & alignment across all functions (Sales, Technical, Support, Readiness, Partners, Marketing, Product Group, Procurement, etc).
  • Generation of proposals and quotes, project management of new services set up and launch.
  • Using sales data analysis to determine the top spends for each market, finding the most crucial needs of key clients, providing effective account management, excellent client service, and satisfaction.
  • Building client relationships and seeking referrals from satisfied customers to grow regional markets.
  • Developing annual operating plans for establishing sales traction in allocated regions. Conducting regional market analysis, coordinating regional marketing efforts.
  • HR supervisor and Training manager for the sales team (50 people, including every new hire). Conducted 2 training manuals (Greek, English) for the sales pitch, structure and how to successfully track and close a deal.
  • Social Networking skills over daily exposure & search to LinkedIn, Facebook, Google+.
Jun 2003May 2010

Co-Owner / Sales Director

Appco Group
  • Heading development of company strategy, direction, and ethos of the firm and executive leadership of the senior management team within the company.
  • Talent management - finding the best talent and bringing in new team members on board at the company, with particular emphasis on recruitment of top-tier executive level staff
  • Building a top-quality team committed to business objectives; training and coaching new employees in sales techniques and equipping them with the skills needed to do the job effectively.
  • Proactively engaging with management and team members, listening to ideas or concerns. Effectively review, plan and improve existing work practices on a regular basis; communicate and implement changes to employees.
  • Ensuring all employees are satisfied and engaged with the work company environment. Setting staff performance targets; monitoring of staff development and achievement, providing formative feedback with regular coaching, imparting experience through 1 to 1 peer sessions.
  • Motivating the team, in order to achieve and exceed targets and encouraging them to work on their own initiative Maintain overall management, with the aim of delegate responsibility further to empower employees. Initiative to introduce team days to keep drive staff morale and keep targets on track.
  • Passion for improving the team members with a keen eye to ensure that the company achieves success.
  • Managing Financial budgets and Physical resources.
  • Keeping clients on board and satisfied.

Education

Jul 2019Nov 2019

The IDM Professional Certificate in SEO and PPC

Institute of Data & Marketing (IDM)

Build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimize the organic search results and paid search performance. 

Jan 2000Dec 2015

Bachelor's Degree ,Digital Media & Communcation

Technological Educational Institute of Western Macedonia,Greece

Basic Classes:

Quantitative Methods,Political Sociology,Internal Communications,Survey Research and Interview skills,Social Psychology,Public Relations,Political Communication,History of European Civilisation,Advertising,Economics of Communication,International Communication,Creative Animation,Marketing and Mass Media,Public Opinion & Culture,Institutions and Policies of the European Union,Strategies of Public Relations,International Relations,Transnational Organizations,Publicity and Media Organisations,Media Law,Public Opinion Polls,
Management and Communication Crisis, Applied Public Relations, New Technologies in Communications, Mass Media and the European Union Communication Policy, Communication Management Plan, Multimedia Productions, Mass Media and Greek society, Principles of Economics, Principles of Communication, Principles of Law, Principles of Management, Principles of Marketing.

Honors & Awards

APPCO Group 

  • Awarded ‘Best Regional Sales Manager’ for 2 consecutive years in 2008 & 2009 - in recognition of leading and managing the regional best team; delivering highest average regional sales, best customer retention rate and best sales team overall.
  • Best Regional Assistant Manager 2009 – awarded for outstanding team management of over 30+ employees.
  • Best Regional Sales Person - 2 consecutive years in 2003 & 2004 – personal best of the signing of 45 new contracts, where the company average was 20 new contracts per employee per month.
  • Public Speaker Award 2008 - For leading numerous global sales training conferences. Selected as the best to represent Greece in APPCO global conferences, to share training and success stories through public speaking. Chosen to help APPCO expand their training in Greece and stabilize staff productivity; overhauling systematic procedures to ensure that sales staff have the support to improve and operate to best of their ability.
  • Sales Excellence Training Award for 5 consecutive years 2005-2009 - in recognition recruitment and training of successful high caliber company sales representatives.
  • Sales Training Specialist Certification – awarded after 3 Years to recognizing the contribution to the expansion of the firm. Personally oversaw the improvement and training of sales staff; resulted in an increase in sales of 5 company branches allocated (average of between 30-50% rise) after successful training of staff. Sales targets were maintained and never fell during my tenure of 2007-2009.
  • Customer Care Excellence Award 2006– awarded in recognition of high customer retention (personal best of 3% cancellation rate annually).

AMD Telecom S.A

  • Employer of the Month at AMD Telecom - June 2012 for biggest sale (280k Euros)

Certifications

Oct 2012Present

Upgrade Selling Skills

Upgrade Consulting and Training

Gained 'Selling Skills' certification from Upgrade (Training & Consultancy Provider) (65 Hours of training sessions)

Portfolio

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