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Apostolos Chatzimeletiou

Sales & Marketing

Summary

  • Confident, motivated and articulate, with 11+ years experience in sales and management.
  • Capable of developing creative solutions to facilitate the achievement of sales targets and business objectives.
  • Key skills in consulting, team management and sales, new business development and sales coaching & training.
  • Major strengths in sales, communication, organisation; target driven, thriving on new challenges.

Work History

01-02-2016Present

Sales and Marketing Manager

IDM - interactive digital media GmbH
  • Act as the first point of contact both for existing customers and prospects in the UK & Ireland market.
  • Process new sales orders and provide exceptional customer satisfaction..
  •  Issue and manage quotations through to conversion.
  • Understand customer requirements and propose appropriate solutions where applicable.
  • Work closely with the accounts and production teams to provide a seamless customer experience.
  • Coordinate and develop a strategic plan for business growth.
  • Recruit, lead and develop a regional sales team, working closely with the HQ on their personal development.
  • Deliver increased sales and profitability to the business through growing sales and increasing customer satisfaction/repeat business.
  • Work with the directors to develop the wholesale strategy for maximising sales opportunities within existing partnerships or plan new ones.
  • Identifying and delivering value chain optimisation,acting as the first line of escalation on issues between suppliers and IDM.
  • Supplier relationship management.
  •  Develop PR awareness of the brand.
  • Ensure consistent branding within and across websites and programs.
  • Develop social media strategy & Manage all social media planning, communications and reporting (Facebook, Twitter, Instagram, Google+& LinkedIn).
  • Generate,edit, publish, curate & share daily content that builds relationships with community members and results in meaningful engagements.
  • Contribute to other marketing communication initiatives as needed.
  • Develop & manage new marketing initiatives working closely with the company's directors in order to achieve sales targets and goals.
  • Assume overall ownership for the CRM system within the business.
  • Develop new leads for the business through market research, telemarketing, web based activities and advertising campaigns.
  • Develop the company brand awareness in emerging markets through the attendance at trade shows and exhibitions
Oct 2015Present

Co-Editor

Drugi Par Gaća

• Writing & editing for a diverse range of subjects from
company profiles and business features to fashion, health, education and lifestyle.
• Undertaking background research including desk based research and conducting site visits or interviews;
• Writing individual pieces, including using the technical skills of writing and being able to structure and plan individual projects;
• Liaison with other professionals such as fashion editors, photographers and artists.
• Researching and developing contacts.
• Writing, editing and proofreading text
• Plan (with the Editor-in-Chief) and create content for the magazine.
• Maintain regular blogging and other SEO-led digital work.
• Become involved with and create a leading voice on social media channels - LinkedIn groups, Facebook,Twitter etc. by posting content, moderating and encouraging replies.
Marketing and distributing work.
• Contributing to digital content and all social channels of the company's social profile where necessary or as required.

Oct 2015Present

Freelance Writter

Ljepota & Zdravlje Hrvatska
  • Writing & editing for a diverse range of subjects from company profiles and business features to fashion, health, education and lifestyle.
  • Undertaking background research including desk based research and conducting site visits or interviews.
  • Writing individual pieces, including using the technical skills of writing and being able to structure and plan individual projects.
  • Liaison with other professionals such as fashion editors, photographers and artists.
  • Researching and developing contacts.
  • Writing, editing and proofreading text
  • Plan (with the Editor-in-Chief) and create content for the magazine.
  • Maintain regular blogging and other SEO-led digital work.
  • Become involved with and create a leading voice on social media channels - LinkedIn groups, Facebook,Twitter etc. by posting content, moderating and encouraging replies.
  • Contributing to digital content and all social channels of the company's social profile where necessary or as required.
Feb 2016Present

Freelance Writer

SIXTYNINE DEGREES Magazine
  • Writing & editing for a diverse range of subjects from
    company profiles and business features to fashion, health, education and lifestyle.
  • Undertaking background research including desk based research and conducting site visits or interviews;
  • Writing individual pieces, including using the technical skills of writing and being able to structure and plan individual projects;
  •  Liaison with other professionals such as fashion editors, photographers and artists.
  • Researching and developing contacts.
  • Writing, editing and proofreading text 
  • Plan (with the Editor-in-Chief) and create content for the magazine.
April 2016Present

Brand Ambassador & PR

Zylo Eyewear
  •  Establish all Marketing planning for UK and Ireland for the brand and work closely with the founders to expand the brand awareness as needed through all verticals.
  •  Social media exposure.
  • Proactively engage with consumers and wholesalers and guide them through the overall guest experience.
  • Prepare adequate supplies and sample amounts for wholesale presentations to ensure well planned, high quality demonstrations are held.
  • Answer questions about the brand, product and company.
  • Direct all activities engaged in successful events, promotion and sales of vendor products.
  • Engage customer to promote and increase sales of product; maintain friendly positive image, attitude and appearance.
  • Interact with customers by explaining the product; answer customer questions on the product and the general layout of the production process.
  • Answer customer questions relating to; product, process, policy or other client related information.
  • Ensure guests have a positive and exciting brand interaction, regardless of their level of interaction or specific needs.
  • Support and close the sales process by educating consumers and selling available product(s).
  • Promote brand in an appealing manner to current and prospective buyers and customers. 
  • Work closely with the operational staff to assist as needed
Oct 2015Present

Model

IMG Models London

Fashion model for Editorials,Fashion Shows,Catalogue,Catwalk,TV Commercials,Hair shows,Events,Presenters,International Campaigns.Billboard Campaigns.

Dec 2013Present

Model

VN Model Managerment

Fashion model for Editorials,Fashion Shows,Catalogue,Catwalk,TV Commercials,Hair shows,Events,Presenters,International Campaigns,Billboard Campaigns.

Mar 201501-02-2016

Executive Director of Sales & Business Development

Textmo Ltd.
  • Develop the strategic sales and marketing plan for the company bringing fresh innovative ideas and a modern approach.
  • Proactively identify opportunities for sales process improvement.
  • Developing and building strategic partnerships that help build foundation for revenue.
  • Recruiting,Coach and Develop the sales team to improve performance.
  • Manage recruitment & selection,training & talent development,performance management. (4 people office)
  • Guide management by researching, developing, writing, and updating policies, procedures, methods, and guidelines; communicating and enforcing organisation values. 
  • Grow a team dedicated to marketing support for agency and industry partnerships. 
  • Develop annual marketing plans with clear goals and measurable objectives that can be tied to revenue diversification and growth.
  • Develop social media strategy and manage all social media planning, communications and reporting (Facebook, Twitter, Instagram & LinkedIn).
  • Generate,edit, publish, curate & share daily content that builds relationships with community members and results in meaningful engagements.
  • Meet or exceed monthly/quarterly sales goals.
  • Increase revenue from existing accounts and close new business.
  • Build deep relationships with senior level contacts at both client and agencies.
  • Create high-level service standards with internal teams; sales field offices and leadership, as well as external partners.
  • Procurement strategy and competence development including objective setting, mentoring, coaching and training.
  •  Lead the development of commercial partnerships across the appropriate markets . Take ownership of the negotiations to ensure best-in-class pricing and lowest total cost of ownership.
  • Identify target customers,manage business development pipelines towards conversion goals, negotiate and execute service agreements.
  • Build and execute a contact strategy for targeting new account relationships.
  • Accountability to lead the new business and client renewal processes.
  • Construct territory plans and target accounts to maximize revenue opportunities.
  • Control costs and maximise revenue, units and profit, to deliver budget performance.
  • Manage the company’s customer relationship management (CRM) processes & database. Ensure 100% usage of the company’s CRM system, accurately recording all customer interactions.
  • Act as subject matter expert to the internal and external clients & other executives on issues relating to corporate marketing, sales, advertising, and branding.
  • Provide pre-opening and opening support to new units, as well as on-going support & guidance to existing units.
  • Continuously strengthen industry presence and network. (by participating in on-going industry events, running social events, etc)
Mar 2012Mar 2015

Global Business Development Wholesale Manager

AMD Telecom S.A.
  •  Remit for the planning and execution of AMD Telecom’s sales strategies and campaigns for the key markets for targeted revenue growth in the telecommunication & mobile services such as SMS and HLR look-ups for the wholesalers. (software as a service)
  • Monthly targets of 10k euros income (new clients) plus sustaining present clientèle and upselling to raise income whenever possible. In the first year with the firm,my personal sales reached 1.2 million euros in new business and I was awarded as the top sales person in the company. The following year with personal sales that went beyond  2.1 million Euros, I helped  the company get  into new markets as Germany, Italy ,France, Spain,UK  and South Africa.
  • Co-ordination and support of training and development plans in conjunction with the HR team as a HR supervisor. Contributed by conducting two training manuals (Greek-English) to driving the productivity of team to achieve financial revenues and expense targets. Ensured team executed operational excellence by engaging customers through in service mindset. 
  • Endorsed development plans that supported performance needs and career growth for the team.
  • Developing and building strategic partnerships that help build foundation for revenue.
  • Post evaluation of sales campaigns to identify new opportunities for new and improved business, to result in the capturing of market share.
  • Full sales cycle from initiating leads to close of business with C-level executives. Maintain relationships with clients by providing first-class support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements on a daily basis.
  • Responsible for account management of 80+ clients, updates on company CRM, filing news business development for each client in detail.Outgoing calls (approx.20 a day), incoming calls around 10-15 for technical support, accounting issues, new quota, contractual issues and new business.
  • Collect, synthesize and report partner feedback; inform and influence product development.
  • Establish rules of engagement and operational escalation procedures to quickly identify and resolve issues.
  • Managing a team of 5 Account executives, but also supporting the Strategic Partnerships Dept. on entering blue chip companies  such as Facebook, Google, Viber, Skype and maintain a high customer care relationship. 
  • Grow staff and presence as the business requires .
  • Initiating client contract renewal process with effective contract negotiation, setting yearly sales budgets.Oversee contracts; negotiate commercial terms, drafting contracts through to signature. 
  • Setting account management strategies and objectives to achieve for the year, with continuous market analysis and research on accounts to develop client pricing structures, using effective sales negotiation and strategy.
  • Territory management, close integration & collaboration with the regional teams to ensure consistency & alignment across all functions (Sales, Technical, Support, Readiness, Partners, Marketing, Product Group, Procurement etc).
  • Generation of proposals and quotes, project management of new services set up and launch.
  • Using sales data analysis to determine top spends for each market, finding the most crucial needs of key clients, providing effective account management, excellent client service and satisfaction.
  • Building client relationships and seeking referrals from satisfied customers to grow regional markets.
  • Developing annual operating plans for establishing sales traction in allocated regions. Conducting regional market analysis, coordinating regional marketing efforts.
  • HR supervisor and Training manager for the sales team (30 people,including every new hire) . Conducted 2 training manuals (Greek, English) for the sales pitch, structure and how to successfully track and close a deal.
  • Social Networking skills over daily exposure & search to LinkedIn, Facebook, Google+.
Jun 2003May 2010

Co-Owner / Sales Director

Appco Group
  • Heading development of company strategy, direction and ethos of the firm and executive leadership of the senior management team within the company.
  • Talent management - finding the best talent and bringing in new team members on board at the company, with particular emphasis on recruitment of top-tier executive level staff
  • Building a top quality team committed to business objectives; training and coaching new employees in sales techniques and equipping them with the skills needed to do the job effectively.
  • Proactively engaging with management and team members, listening to ideas or concerns. Effectively review, plan and improve existing work practices on a regular basis; communicate and implement changes to employees.
  • Ensuring all employees are satisfied and engaged with the work company environment. Setting staff performance targets; monitoring of staff development and achievement, providing formative feedback with regular coaching, imparting experience through 1 to 1 peer sessions.
  • Motivating the team, in order to achieve and exceed targets and encouraging them to work on their own initiative Maintain overall management, with the aim of delegate responsibility further to empower employees. Initiative to introduce team days to keep drive staff moral and keep targets on track.
  • Passion for improving the team members with a keen eye to ensure that the company achieves success.
  • Managing Financial budgets and Physical resources.
  • Keeping clients on board and satisfied.

Skills

10
Greek
Verbal + Written
10
English
Verbal +Written

Education

Jan 2000Dec 2015

Bachelor's Degree ,Digital Media & Communcation

Technological Educational Institute of Western Macedonia,Greece

Basic Classes:

Quantitative Methods,Political Sociology,Internal Communications,Survey Research and Interview skills,Social Psychology,Public Relations,Political Communication,History of European Civilisation,Advertising,Economics of Communication,International Communication,Creative Animation,Marketing and Mass Media,Public Opinion & Culture,Institutions and Policies of the European Union,Strategies of Public Relations,International Relations,Transnational Organizations,Publicity and Media Organisations,Media Law,Public Opinion Polls,
Management and Communication Crisis,Applied Public Relations,New Technologies in Communications,Mass Media and the European Union Communication Policy,Communication Management Plan,Multimedia Productions,Mass Media and Greek society,Principles of Economics,Principles of Communication,Princples of Law,Principles of Management,Principles of Marketing.

Honors & Awards

APPCO Group 

  • Awarded ‘Best Regional Sales Manager’ for 2 consecutive years in 2008 & 2009 - in recognition of leading and managing the regional best team; delivering highest average regional sales, best customer retention rate and best sales team overall.
  • Best Regional Assistant Manager 2009 – awarded for outstanding team management of over 30+ employees.
  • Best Regional Sales Person - 2 consecutive years in 2003 & 2004 – personal best of signing of 45 new contracts, where the company average was 20 new contracts per employee per month.
  • Public Speaker Award 2008 - For leading numerous global sales training conferences. Selected as the best to represent Greece in APPCO global conferences ,to share training and success stories through public speaking. Chosen to help APPCO expand their training in Greece and stabilize staff productivity; overhauling systematic procedures to ensure that sales staff have the support to improve and operate to best of their ability.
  • Sales Excellence Training Award for 5 consecutive years 2005-2009 - in recognition recruitment and training of successful high calibre company sales representatives.
  • Sales Training Specialist Certification – awarded after 3 Years to recognising contribution to the expansion of the firm. Personally oversaw the improvement and training of sales staff; resulted in the increase in sales of 5 company branches allocated (average of between 30-50% rise) after successful training of staff. Sales targets were maintained and never fell during my tenure of 2007-2009.
  • Customer Care Excellence Award 2006– awarded in recognition of high customer retention (personal best of 7% cancellation rate annually).

AMD Telecom S.A

  • Employer of the Month at AMD Telecom - June 2012 for biggest sale (280k Euros)

Certifications

Oct 2012Present

Upgrade Selling Skills

Upgrade Consulting and Training

Gained 'Selling Skills' certification from Upgrade (Training & Consultancy Provider) (65 Hours of training sessions)

Portfolio

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