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Innovative, creative and a strategic thinker with an ability to understand brand dynamics and take initiatives to resolve conflicts 


Business Development  Contract Negotiations  Team Management  Sales Generation  Competitive Analysis  Key Account Management

Work experience

Jun 2013Jul 2015

Key Account Manager


Responsible for Vendor, Sourcing, Supply Chain and Inventory Management of Canon products in GCC & Iran Markets.

Achieved the annual target of $48mn whilst increasing the YOY Growth by 60% in Wholesale and Retail Channels.

Leading the self-initiated business plan Canon products which helped in margin increment by 2% whilst increasing the total sales to average $4 mn per month.

Instigated the“ Successful Dealer Sales Campaign” throughout 2014 for the Sales mounting to $12mn for Wholesale Channel.

Managing SKU assortment planning based on category, Unit location and business potential within product sub-category.

Review of Historical Sales Trend, Research Demand Drivers, Evaluate Forecast Results

Drive Omni-Channel Sales model via Direct Distributors/Online/Large B2B Enterprises/Retail Outlets

Involved in Contract Negotiations, Price Model Consultations and Product Positioning Canon products.

Implementing and executing the Canon GTM strategy Ensuring mandated inventory levels are maintained at Sub Distributor and Reseller Levels.

Tracking the quarterly volume targets for channel partners and assist in achieving the same.

Maintaining Channel Hygiene by utilizing business development fund to maximize sell through.

Budgeting and achievement of sales objectives with respect to Value, SKU, Channel and Account.

Train the Sales Team on Product Specifications, Positioning, Product Lines and Competition.

Monitor Data Management to keep accurate product, pricing and invoicing information.

Manage Account Receivables-Interaction with Dealers for payment collection.

Pioneered Social Media Campaign of Canon in Iran Markets.

Dec 2012Jan 2013

Researcher- Employee Satisfaction Audit


Successfully managed and gathered Satisfaction Survey across 500 employees in Dubai and Abu Dhabi branches.

Recommended the Employee Performance with respect to certifications and Incentive Programs at Mid-Level Positions.

May 2012Jul 2012

Market Research- Customer Engagement Model

Aircel, New Delhi (India)

Carried out the competitor analysis of Aircel with its counterparts in order to determine the best selling product in the telecom market.

Surveyed 5000 respondents through physical and social Interaction environment in New Delhi region.

Assisted Product Management team of Aircel on the customer engagement model for satisfaction and retention. 

Sep 2010Dec 2010

Finance Intern

Intec Capital, New Delhi (India)

Carried out Competitive Analysis for Intec with Magma and SREI Infrastructure.

Recommended the key findings which got incorporated in ongoing organizational improvements.


May 2010Aug 2010

Database Team Lead

Sales Inside Inc, New Delhi

Worked on database project with Vertela Telecom as client on database research and analysis.

Managed the team of 5 members to support on error reduction, and lead generation.

Maintained prospects database, managed spreadsheets and organized outbound/inbound accounts. 




Institute of Management and Technology, Dubai

Sales & Marketing



Bharati Vidyapeeth University, New Delhi, India

Social Highlights

  • Active Member of Internship and Placement Student Council at IMT, Dubai
  • Volunteered for YMCA Kids development program, Hong Kong
  • Actively Organized Red Cross Blood Donation Camp at Bharati Vidyapeeth University, New Delhi (2010)
  • Actively participated in Cricket and Table Tennis at University sports competitions.
  • Elected student representative of IMT Dubai for DIAC (Dubai International Academic City) Student Hub.