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Objective

To obtain an entry level position in advertising or digital marketing.

Work experience

Sep 2012Present

Marketing Consultant

Concert Global Group Ltd.

Key Responsibilities

  • Assisting the Director of Marketing with increasing the company's Search Engine Index.
  • Assisting in further company website development with the emphasis on look-and-feel.
  • Tasked with drafting white papers and press releases for distribution over the wire.
  • Currently ghost blogging for multiple financial advisors.
Mar 2012Jun 2012

Team Leader

Vanguard Advertising

Key Responsibilities and Achievements

A full-service advertising agency created for a Senior Capstone class at UCSB. We competed with two other teams for the future business of our client, Synergy Business & Technology Center. We developed a digital marketing campaign aimed at increasing our client's Search Engine Index. This plan included:

  •  Recommending the distribution of multiple press releases on PR Newswire's iReach
  • Providing advice on how to properly utilize social media to attract business and establish a strong internet presence
  • Assisting the management in hiring a social media intern to manage their company blog, Facebook page, and Twitter account

In addition to creating an online marketing campaign, we developed three full-page print advertisements to be published in the Pacific Coast Business Times. At the end of the academic quarter, the client and professor agreed that our company won the competition.

Jun 2011Sep 2011

Intern, Social Media

PR Newswire

The focus of my internship was to learn how to effectively market a brand over social media.

Key Responsibilities and Achievements

  • Coded and analyzed audience engagement data for PR Newswire's Beyond PR blog.
  • Assisted in finding the most effective distribution channels for PRN's eBook "Unlocking Social Media for PR."
  • Analyzed demographic and usage data for the PRN Facebook page in order to pinpoint the company's target audience.

Education

Sep 2008Jun 2012

Bachelor of Arts

University of California, Santa Barbara

I graduated with a B.A. in Communication and a minor in Russian Language, with a cumulative GPA of 3.47.  In the spring of 2012, I was inducted into the Slavic National Honor Society (Dobro Slovo) for my academic achievements while studying Russian.  Additionally, I served as the Philanthropy Chairman for Sigma Pi's Alpha-Omicron chapter from December 2009 to March 2011.

Advertising Portfolio

Portfolio

Skills

Client Relations
Campaign Management
Search Engine Optimization
Online Advertising
Traditional Advertising
Digital Marketing
Social Media