Key Responsibilities and Achievements
A full-service advertising agency created for a Senior Capstone class at UCSB. We competed with two other teams for the future business of our client, Synergy Business & Technology Center. We developed a digital marketing campaign aimed at increasing our client's Search Engine Index. This plan included:
- Recommending the distribution of multiple press releases on PR Newswire's iReach
- Providing advice on how to properly utilize social media to attract business and establish a strong internet presence
- Assisting the management in hiring a social media intern to manage their company blog, Facebook page, and Twitter account
In addition to creating an online marketing campaign, we developed three full-page print advertisements to be published in the Pacific Coast Business Times. At the end of the academic quarter, the client and professor agreed that our company won the competition.